How to get your BigCommerce store ready for Black Friday?
Holidays are just right around the corner. In previous years, things were different. But since the pandemic came and made a huge change to earth in all aspects, businesses had to operate in new ways to survive and thrive. As a matter of fact, it’s time to get your online store ready for this year’s holiday rush. However, to become shoppers’ go-to for gifts, you need to make the shopping experience easy, flexible and include options that suit their needs. This article will show you how to get your BigCommerce store ready for Black Friday. Get your commerce engine ready One of the most important and obvious things you have to do is to ensure your site loads fast. Shoppers will take a look at several websites to seek out the best deals and the perfect item before making a final decision. So, you want to make sure they don’t get impatient and leave before your site even has time to load. In addition, another thing is that you have to be certain that your site can deal with the influx of traffic. BigCommerce had 100% uptime during the Cyber 5 for the last seven years4. If you’re not sure about your provider’s coverage, reach out to customer service and check. Read more: Bigcommerce upsell Automation Automation, the amazing life savior who can totally save your life during this busy and chaotic season of the year. It helps you to save time and focus on other important tasks, a worthwhile investment in the long term. Refer to Atom8, an app for BigCommerce, Shopify and Magento platform that automates all the website tasks, including sending emails as well. You will be free from all the desk work and have more time enjoying holidays yourself. For more information, Atom 8 can be scheduled to change sales prices, theme and publish banner products. Email marketing will no longer be exhausted since this app can do it for you. In addition, you can also use it to change sort order for out of stocks. Just too many incredible functions within an app. Such a small and smart assistant you should not say no to. Backorder It is much harder to track your inventory at this time of year since people would come and go with plenty of things. But what will happen if your inventory equals 0 on an eCommerce site? It can be understood easily that your consumer will go to another store to find, and don’t care about the fact that you can immediately restock. In this case, refer to Backorder. This app allows consumers to order even when the inventory equals 0. By doing that, you will not lose your potential consumers. Adopt a variety of promotions Shoppers like deals and proactively look for those. And within Black Friday, this eagerness becomes even more. As a matter of fact, this is the perfect time for you to plan on several options to keep them engaged all season long and to boost sales, introduce new and potential products. Here are some of our suggestions for what you can try: Offer gift cards when spending a certain amount of money Offer seasonal services such as free wrapping, free shipping Build urgency with daily coupon codes or windows for free shipping. Implement a loyalty or rewards program. The best part about this time of year is that it’s a chance to have fun and get creative with your deals so that you’re really taking advantage of the holiday themes. Optimize your checkout experience Another thing to make sure you are able to convert from shoppers to consumers, check out your payment process. Does it all happen on one single page or do people have to go through many steps? This can make it easier for those shopping on mobile devices to complete their purchase quickly. By doing this, you will not only attract more consumers by word of mouth but also be able to increase their retention and boost sales. Conclusion Now’s the time to start preparing for the influx of holiday shoppers. By creating an experience that entices shoppers and offers a smooth path to purchase can help ensure they’ll select your eCommerce store over the competition.
Top 5 Strategies To Manage Your BigCommerce Store Efficiently
Managing BigCommerce stores, no matter small and medium-sized enterprises or big enterprises, play a decisive role in business growth in the long term as it can ensure a smooth workflow, maintain high revenues and minimize mistakes in other processes. This article is going to bring 5 best practices in Bigcommerce management that can support your operation in the simplest way. Improve Your BigCommerce Store Management With Best 5 Approaches Map Out Appropriate Marketing Plan Most of the business runners have realized the importance of marketing in their BigCommerce store management. Along with the development of technology and social habits, the plan should stick to modern marketing forms such as pay-per-click advertising (PPC), search engine optimization (SEO), personalized approaches, etc. To reach the target customers and make them notice your products, launching a personalized marketing campaign may be the best practice. You can take advantage of some applications to send emails with suitable information which is well-matched with customers’ behaviours and profiles. Also, don’t worry about how to have data of customers’ habits on your Bigcommerce stores as you can equip some tracking tools on your website from now. Pay Attention To Website’s Quality Your Bigcommerce stores run on the online platform, which depends on website quality. To manage your Bigcommerce store more efficiently, you must ensure all the manipulations can be done quickly and smoothly without any mistakes. You may need to upgrade your ecommerce site frequently, enhance web security and add some supportive apps to increase the functions and web performance. Moreover, you should try to listen to customers’ feedback, or observe their buying process to realize their pain points, and thus take actions to fix it. Adequately Allocate Your Budget The best Bigcommerce store strategies can not ignore the financial allocation strategies. Selling reports can be the key element, that you can be based on it to allocate your budget. You may need to take into consideration the investment, revenue, and profits of each product to evaluate whether you should invest more or cut down on it. Moreover, thanks to automatic application, some operation expenses such as labor costs could be reduced as you can utilize the software to automate your business tasks without human efforts. Prepare Carefully For Peak Seasons Managing Bigcommerce stores become extremely stressful in peak seasons as the number of buyers and products increases significantly. To ensure everything happens as normal, minimize the mistakes and make customers satisfied, you must prepare your inventory, website quality and enhance customer service. Now, we would like to focus on inventory preparation. To meet the high demand for items in peak season, you should base on the buying history of customers, seasonal characteristics and upcoming trends to decide what products should be stocked and how many of them. BigCommerce Out-of-stock status is inevitable, and one solution for merchants is taking advantage of the BackOrder app. You only need to pre-set all the products as backorder before the hot sale season and then, whenever they are sold out, the customers still can buy them and wait for the delivery on a later date. Choose Suitable Logistics Services Your product flows heavily depending on the shipping process as whenever it is procrastinated, a huge quantity of items will be stuck and make your BigCommerce store management become worse. That’s why you need to carefully choose suitable logistics partners. Before signing the contracts with third-party companies, you should estimate your product load, clarify your work procedure to have efficient cooperation. Conclusion Our recommendations to manage your BigCommerce store efficiently will support you to control and monitor your business better despite the heavy workload and complicated business contexts. Hope that they will work well in your operation improvement!
Top Bigcommerce Stores: Skullcandy and the Change for Scalability
As Skullcandy transitioned its eCommerce operations to BigCommerce, it set the stage for significant growth and scalability. Bigcommerce stores Skullcandy provide a compelling shopping experience and adapt to the rapid changes in customer demand. This move was essential for Skullcandy to maintain a competitive edge and ensure that its online presence could thrive amid the challenges of a frequently fluctuating eCommerce landscape. Challenges Faced by Bigcommerce stores Skullcandy Limitations of the Previous Platform Before migrating to BigCommerce, Skullcandy faced several challenges with its original eCommerce platform. One of the primary issues was scalability. During peak sales periods, such as holiday seasons or product launches, the existing platform struggled to handle the surge in traffic. Performance bottlenecks led to slow loading times and a frustrating user experience. These limitations of Bigcommerce stores Skullcandy was detrimental not only to customer satisfaction but also to sales. A slow, unresponsive site can lead to abandoned carts and lost revenue, which prompted Skullcandy to seek a more reliable solution. Integration and Customization Challenges Another significant setback for Skullcandy was integrating third-party tools and custom features. As eCommerce evolved, businesses needed flexibility to adapt swiftly to new trends and customer expectations. Unfortunately, Skullcandy’s former platform could not keep pace, hindering its ability to innovate and provide the customization modern consumers demanded. This lack of adaptability was a critical factor that underscored the need for a transition to BigCommerce, designed to accommodate a wide array of integrations and customizable features, aligning perfectly with Skullcandy’s dynamic brand requirements. The Shift to Bigcommerce stores Skullcandy: Enhancing Scalability and Performance Why Skullcandy Chose BigCommerce The decision was largely influenced by the platform’s inherent scalability and flexibility. Skullcandy needed a solution that could support its existing traffic needs and allow room for future growth. Bigcommerce stores Skullcandy offer robust features designed to handle substantial traffic, along with tools for enhanced customization. The tailored solutions provided by BigCommerce allowed Skullcandy to conduct business seamlessly, positioning it to better meet its customers’ needs. Implementation and Customization Process The process of migrating to BigCommerce was thorough and calculated. Skullcandy’s team worked diligently to ensure smooth transition, involving a staged implementation that allowed for continuous learning and improvement. By aligning these features with their brand identity, Bigcommerce stores Skullcandy effectively customized store elements that resonated with their target B2B audience segmentation while maintaining a sleek, user-friendly interface. This migration to BigCommerce was more than just a technical solution; it was a strategic move that enabled Skullcandy to redefine its online operations. Integration with Atom8 for Enhanced Automation While Skullcandy does not currently use Atom8, the potential for integration with such automation tools can significantly boost operational efficiency. For companies looking to optimize their workflow, Atom8, created by GritGlobal, offers capabilities to automate repetitive tasks and streamline processes, which can lead to substantial time savings and reduced human error. Businesses could see improvements in order management, customer service response times, and data analysis through automated workflows. eCommerce platforms like BigCommerce can support this kind of integration, making them even more appealing for brands like Bigcommerce stores Skullcandy aiming for rapid growth. The Impact of Bigcommerce stores Skullcandy’s Growth Improved Site Performance and Scalability Following the transition to Bigcommerce stores Skullcandy experienced a remarkable enhancement in site performance. The platform’s capacity to handle increased traffic without compromising speed significantly improved the shopping experience. During peak periods, such as Black Friday and during new product launches, the site maintained consistent performance, thereby enabling higher conversion rates. Increased Operational Efficiency The shift to BigCommerce translated not only to better site performance but also to increased operational efficiency. By automating various processes, such as updating inventory and managing orders, Skullcandy reduced the manual workload on its employees. This transition allowed the team to focus on strategic initiatives rather than being bogged down by tedious tasks. Additionally, the seamless integration of inventory management tools enhanced the accuracy with which Skullcandy could track stock levels, preventing issues such as stock outs or overselling—critical factors in maintaining customer satisfaction. Future-Proofing for Continued Growth Skullcandy’s partnership with BigCommerce provides a strong foundation for future growth. The platform’s flexibility allows Bigcommerce stores Skullcandy to implement new features and adapt to changing market conditions efficiently. Plans for leveraging BigCommerce’s ongoing updates and enhancements mean that Skullcandy is well-positioned to scale operations as its market expands. By taking proactive measures now, Skullcandy is prepared for the future and equipped to lead in the competitive audio accessories market. Atom8 – Key Takeaways from Bigcommerce Stores Skullcandy’s Success Summarizing Skullcandy’s journey, it is evident that moving to BigCommerce addressed its previous challenges while setting the brand up for future success. The scalability, flexibility, and numerous integration options available through BigCommerce make it an ideal solution—especially for brands anticipating significant growth. For businesses contemplating a similar transition, integrating tools like BigCommerce Automation could enhance efficiency even further. Automating key processes would allow greater focus on growth and customer experience on Bigcommerce stores Skullcandy. Companies looking to scale effectively with GritGlobal should consider adopting BigCommerce’s robust capabilities that support agility and adaptability in an ever-evolving digital marketplace. Conclusion In conclusion, the transition to Bigcommerce stores Skullcandy showcases the impact of a scalable and flexible ecommerce platform on a growing brand. In the realm of BigCommerce stores, Skullcandy stands as a leading example of successful scalability transformation, proving that with the right tools and strategy, the sky’s the limit. Contact us for more information on how GritGlobal can be the best solution to boost growth in your business.
How To Handle BigCommerce Preorder using BackOrder
Preorders are becoming increasingly popular in the eCommerce space, with nearly 75% of U.S. consumers trying new shopping behaviors and many planning to continue, emphasizing the need for businesses to stay adaptable. Preorders allow customers to purchase items before they are available, offering businesses valuable insights into demand while keeping customers engaged. BigCommerce simplifies preorder management with its BackOrder app. This post will guide you on how to manage BigCommerce preorder effectively using the BackOrder app. Understanding BigCommerce Preorders Preorders in eCommerce allow businesses to take orders before a product is ready to ship. On BigCommerce, this can help boost sales and maintain customer interest. In fact, the global eCommerce market is set to generate $5.8 trillion in revenue in 2024, with preorders playing a significant role in capturing early demand for new products. But what exactly is a preorder, and why should you use it? What is a BigCommerce Preorder? A BigCommerce preorder lets customers buy items that aren’t ready to ship yet. This is different from regular purchases where the product is in stock and can be shipped immediately. Preorders are especially useful for products expected to be in high demand. This can be a significant growth driver for businesses; in fact, according to McKinsey, successful consumer goods companies are seeing more than double their sales coming from online channels, including preorders, as they strategically manage product launches across various platforms. This allows businesses to build anticipation and secure sales even before the product hits the shelves. BigCommerce preorders are a simple way to manage demand and keep your customers happy. By understanding what a preorder is, you can better manage your stock and meet customer needs. BigCommerce BackOrder app by GritGlobal can be a valuable tool in managing preorders. It allows products to be available for purchase even if they are not fully stocked, ensuring a seamless experience for both preorders and backorders. Why Use Preorders on BigCommerce? Using preorders on BigCommerce can help your business in several ways. They not only help predict how much product you’ll need but also keep customers excited about what’s coming next. However, there are some things to watch out for. RaceFX used BigCommerce preorders to increase their B2B sales. They used the BigCommerce BackOrder to continue taking orders even when items were not in stock, helping them avoid missed sales. This strategy allowed them to keep their customers informed and their sales steady. Using preorders on BigCommerce is a smart way to keep sales strong and customers engaged. By knowing the benefits and challenges, you can use this feature to grow your business and satisfy your customers. Setting Up Preorders in BigCommerce Setting up a BigCommerce preorder is straightforward but requires attention to detail. This part will guide you through the steps needed to configure a preorder button in your store. It will also explain how to customize settings to make the process smooth for your customers. Step-by-Step Guide to Configuring Preorders Configuring a BigCommerce preorder button involves several steps. These steps will help you set up the button, making it easy for customers to preorder items that are not yet available. One limitation to note is that BigCommerce does not currently support bulk setup for preorders, meaning each product needs to be configured individually. To make this process more efficient, consider integrating the BigCommerce BackOrder. This app can automate the process, allowing out-of-stock products to still be ordered without requiring manual updates. Customizing Preorder Settings Once your BigCommerce preorder button is set up, the next step is to customize the settings. This includes setting up preorder messages, expected release dates, and stock notifications. Dollylocks, a company that experienced supply shortages, effectively used customized BigCommerce preorder settings, along with the BigCommerce BackOrder by GritGlobal, to maintain their sales. By clearly communicating with their customers and setting accurate expectations, they were able to capture more sales even during challenging times. Customizing your BigCommerce preorder settings ensures a better customer experience. It helps keep customers informed and satisfied, which is crucial for maintaining trust and encouraging repeat business. Leveraging the BackOrder App for Preorders The BackOrder app is a useful tool that works with BigCommerce to help businesses manage BigCommerce preorders and out-of-stock items. It makes it easier to keep selling even when products aren’t available right away. Introduction to the BackOrder App The BigCommerce BackOrder app by GritGlobal is a powerful tool designed to seamlessly integrate with BigCommerce stores. It helps businesses manage out-of-stock products and BigCommerce preorders, ensuring that customers can continue purchasing items even when inventory is low. This app is particularly useful for keeping sales consistent, as it allows products to be available for purchase, whether they are fully stocked or not. The BackOrder app is a must-have for any BigCommerce store that wants to keep sales steady and customers happy, even when products aren’t immediately available. How BackOrder Enhances Preorder Management BigCommerce BackOrder does more than just handle out-of-stock items, it also enhances how you manage BigCommerce preorders. This app ensures that your store can continue selling products, even when they are temporarily unavailable, by automating many aspects of the preorder and backorder processes. MDT, a company specializing in precision rifles, found the BigCommerce BackOrder to be the perfect solution for their inventory management challenges. By using the app, they were able to efficiently handle preorders and maintain a steady flow of sales, even during periods of high demand. This case study highlights how the BackOrder app can be an important tool for businesses looking to streamline their preorder and inventory management processes. Best Practices for Managing BigCommerce Preorders Managing BigCommerce preorders effectively can help boost sales and keep customers happy. Following best practices ensures that you handle preorders smoothly, from promotion to post-sale follow-up. Marketing Your Preorders Effectively Promoting your BigCommerce preorder is essential for generating interest and driving sales. A well-planned marketing strategy can make a big difference in how successful your preorders are. By marketing your BigCommerce preorders effectively, you can ensure that
Drive sales for your BigCommerce store with BigCommerce merchandising
Running an online store on BigCommerce comes with its own set of challenges, one of which is effectively merchandising your products. Proper merchandising can significantly impact your sales, customer engagement, and overall success. In this post, we’ll explore some of the top merchandising strategies tailored specifically for BigCommerce merchants. These BigCommerce merchandising techniques will help you showcase your products in an appealing and strategic manner. Purposes of BigCommerce Merchandising At its core, eCommerce merchandising or BigCommerce merchandising aims to guide shoppers to the products they need as quickly and seamlessly as possible, encouraging them to add items to their cart and complete a purchase. When executed well, merchandising can boost average order values and conversion rates, leading to increased revenue for your business. But how can you achieve this merchandising flexibility when it involves navigating such a complex landscape? Your customers are individuals with unique personalities and mindsets when it comes to shopping. They engage with various touchpoints throughout their shopping experience on your website. Additionally, you need to juggle numerous SKUs, frequent promotions, pricing adjustments, and constant product updates. BigCommerce merchandising is not a simple matter of selecting a product to highlight, setting an attractive discount, and offering enticing items. To succeed, you must understand what resonates with each shopper. Today’s top retail brands are embracing cutting-edge merchandising techniques to unlock the complexities of merchandising and drive more sales. So, what BigCommerce merchandising strategy is your eCommerce business currently employing? Top BigCommerce Merchandising Strategies for Your Business Let’s explore some strategies you can implement to take your BigCommerce merchandising to the next level. Offer loyalty programs One effective strategy with BigCommerce merchandising is to offer loyalty programs for returning customers and visitors. This group is more likely to make a purchase compared to first-time visitors, so focusing on them can drive sales. There are simple tactics you can use to boost sales from loyal customers: The key is leveraging the information you have about your returning customers’ interests and behaviors to create a more personalized, convenient shopping experience that encourages them to complete purchases. Give the best support to ready buyers There are some customers who visit your store already prepared to make a purchase with BigCommerce merchandising. These “ready buyers” know exactly what they want. The key is convincing them to buy from you instead of your competitors. These ready-to-buy shoppers typically use the site’s search function to quickly find the specific product they’re looking for. Studies show that customers who use the search have a much higher conversion rate, compared to those just browsing. When shoppers use the search, it means they already have a particular product, size, color, and price range in mind. To win over these ready buyers, you need to provide the most relevant and accurate search results possible to keep them on your site. The goal of BigCommerce merchandising is to show them the product they searched for immediately on BigCommerce, without requiring any additional clicks from the main search page. Making them have to click through multiple pages may lead to them abandoning your site and purchasing elsewhere. Transform browsers into buyers Not every visitor to your store is a “ready buyer” – some are just browsing with no immediate intent to purchase. These “window shoppers” may seem uninterested, but proper merchandising techniques can persuade them to make a buying decision. Just like a brick-and-mortar store, where salespeople might showcase certain products to undecided browsers, you can strategically promote and feature specific items to capture the attention of your casual website visitors with BigCommerce merchandising. Modern BigCommerce merchandising tools allow you to curate and prominently display handpicked products on your website’s high-traffic pages. By putting your best or most popular items front and center, you increase the chances of piquing the interest of those “just browsing” and converting them into buyers. The key is using intelligent merchandising to turn window shoppers into customers by offering a well-curated, enticing selection of products tailored to their potential interests. Cooperate with the Right Bigcommerce Automation Software like Atom8 You can elevate your BigCommerce merchandising with powerful eCommerce automation tools like Atom8. With this BigCommerce Automation software from GritGlobal, you can build seamless, hands-free sales campaigns that streamline your entire process. Moreover, Atom8 integrates natively with BigCommerce, allowing you to effortlessly create and manage customer groups and segments based on purchase behavior, demographics, or any other criteria. Your marketing activities can be enriched by triggering personalized product recommendations, abandoned cart reminders, and tailored promotions across channels. With Atom8’s cross-app automation capabilities, you can connect your BigCommerce store to essential third-party tools like Slack, Google Sheets, ShipStation, and more. This centralized automation hub simplifies your workflow softwares, saving time and boosting efficiency. Implement advanced BigCommerce merchandising strategies with ease using Atom8’s intuitive visual builder and pre-built integrations. Continuous Evaluation and Improvement Continuously evaluating and improving your BigCommerce merchandising strategy is key to long-term retail success. A static, unchanging approach risks becoming outdated and missing opportunities as customer needs and market trends evolve. To Conclude A strong BigCommerce merchandising strategy is more than just a part of successful retail—it’s the key driver that propels businesses towards lasting growth and customer loyalty. When you strategically place items, create appealing displays, and understand what your customers prefer, your business goes beyond simple transactions. It enables you to create a shopping environment where customers feel valued and are eager to return. Are you ready to take your BigCommerce merchandising to the next level with GritGlobal? Contact us today!
Selling online with BackOrder: Keep your customers happy & revenue flow going
A backorder allows your customers to shop your products even when you don’t have sufficient stock on hand. Sounds tricky? It isn’t. In fact, it’s really common in retail
