B2B2C and B2C2B: Are You Understanding Them Correctly?

B2B2C companies (Alphabet, Atom8, BigCommerce BackOrder…) aim to maximize their customer outreach through a middleman distribution company. B2C2B companies (Slack, Notion, Salesforce…) aim to sell products to another business by targeting a middleman user (employees, users…). Each model brings unique benefits to the middleman actor and your business interests. Two of the most popular and profitable business models in the eCommerce space are B2B2C and B2C2B. It’s essential for every business owner to understand the key differences between these two models. Here are the definitions and insights into distinguishing B2B2C and B2C2B. How Can You Distinguish B2B2C and B2C2B? What is B2B2C A company that follows a B2B2C business model will go through another business to access the customers. However, the customers are still aware that the products they buy come from the initial brand instead of the middleman. This kind of business model is a hybrid. The first company (A) tries to get a deal with another business (B0, based on the rules and approaches of the B2B model. A and B make a deal to determine each party’s business interests. Ultimately, B agrees to bring customers (C) to A, while A returns the favor with incentives. Some common incentives for the middleman business within a B2B2C model are: B2B2C Example Let’s consider Spotify, everyone’s favorite music streamer (except Apple Inc.) Spotify wants many people to use its apps, but not everyone is interested in only having a music player. So, Spotify partnered up with a ticket distribution app, like Ticketmaster, to allow users to book seats to shows by artists. Now, people who might want to see the next Bruce Springsteen show will be incentivized to use Spotify to listen to Bruce’s music and receive discounts when they order tickets on Ticketmaster through Spotify. The users who might not have gone to Spotify as a music player app will reconsider their position based on this new partnership. Here, Spotify is the first business (selling business A); Ticketmaster is the second B (distribution channel B), and Spotify’s target customers are C (customer). That’s the formula of the B2B2C business model in this case. What is B2C2B B2C2B defines a special approach to the B2B business model. A company that wants to sell products to another company starts to attract and sell to the employees of their target company. Then, the internal motivation and effect will motivate the aimed business inside out and convince them to buy products. The selling business plays the B1 role; the employees are customers, and the targeted company is B2; that is the B2C2B business model diagram. B2C2B Example A remarkable example of the B2C2B business model is Linkedin. This platform provides a global network to connect employees from all over the world. It offers various functions to help employees find their opportunities, socialize with others in different enterprises and build brand awareness in the employee’s society. But LinkedIn’s main goal doesn’t stop at user acquisition. The platform wants enterprises to buy LinkedIn Premium, spend money on ads, and use the service as their primary employment platform. There are a lot of modern companies that are following the B2C2B model, including Slack, DropBox, Pipedrive, etc. These services provide a lot of incentives for users to inform their businesses about the benefits of a potential B2B sale, like scaling and reduced pricing, customizable features, and integration. Conclusion Have you had a different view of B2B2C and B2C2B? We hope you have. We hope you can decide on your company’s most suitable business model and develop outstanding strategies to dominate your target market. If you want to develop your business within the eCommerce space, we can help advise you on crucial subjects like B2B2C or B2C2B business. Contact us to our experts and see your business model become a reality.

The Differences Between Backlog vs Backorder

backlog vs backorder

The backlog represents your entire unfulfilled order history, including all unsatisfied customer orders. Backorders are customer orders of out-of-stock items. Understanding backlog vs backorder is crucial for effective inventory management. There can be backorders in your backlog, but stores can choose not to allow them on their websites. An accurate backlog will help with inventory management. Backorders are a viable sales tactic to rescue lost revenue. A staggering 55% of eCommerce businesses don’t give attention or importance to their supply chains. Knowing the differences between backlog vs backorders can give you a competitive edge on inventory management for your eCommerce store. Backlog vs backorder are an inevitable part of running an eCommerce business. Believe it or not, having backorders could actually be a sign of a spike in revenue and growth for your store. Sometimes, it’s actually not always beneficial for an eCommerce store to fulfill every order as soon as possible. So, if you’re wondering basic questions like: What are the differences between backlog vs backorder? Or how are backlogs created? Even how long to wait for backorder on average? This article breaks down the basics of backlog and backorders for eCommerce and other industries. What is a backlog? In eCommerce, a backlog represents the total number of orders a customer sent which haven’t been shipped yet. Usually, it comprises many customers since many customers have given orders for you to ship the product. For instance, a customer orders a particular item on January 24, requesting the order be shipped on January 30. This order becomes part of your backlog from January 24 until January 29. Ecommerce stores often use many tools in conjunction to track their backlogs accurately: What is Backorder? Backorders are orders placed when an item has zero available inventory. In the context of BigCommerce inventory management, it’s important to note that backorders can be a part of your backlog, but your backlog is not solely composed of backorders! Stores sometimes encourage backorder purchases, seeing exceptional returns on investment simply by allowing customers to purchase out-of-stock items. However, stores must consider many factors before allowing for backorders. If you’ve done an excellent job of building an accurate and clear understanding of your backlog, backorders can be a powerful sales tactic to increase your store’s revenue. Backlog vs backorder People tend to confuse the two terms (backlog vs backorder) because of how similar they are. All eCommerce stores have a backlog: a list of unfulfilled orders. But not all stores support backorders, so their customers cannot buy out-of-stock items Is Backlog Bad in eCommerce? While many see backlog as negative, it simply represents the total number of unfulfilled orders. Stores must have a system to accurately track their backlog and ensure their customers’ experiences are up to standard. Optimizing your backlog takes work from every department, so cross-app integration and up-to-date data streams are essential to managing backlogs and inventory in eCommerce. Effective BigCommerce order management can help streamline this process, ensuring that your store runs smoothly and efficiently. What are the most common types of backlog in eCommerce? The three most common reasons for unfulfilled orders in a backlog are: Is BackOrder Bad in Ecommerce? Having backorders awaiting delivery can be a sign of a successful business. With tools like BigCommerce BackOrder from Gritglobal, eCommerce stores like Chilly Dogs can take full advantage of sales seasons by allowing purchases beyond their inventory estimation. While backorders can be beneficial, they can also backfire. Without clear and accurate information on expected shipping time, backorders can create friction in customer relations. The customer’s patience may run out before the shipping date, leading to potential cancellation. So, think ahead about your backorder threshold and supply capabilities before implementing backorders for your store. How long should you wait for a backorder? The time you should set for your expected ship date depends on various factors. Shipping location, item weight, or transportation can all factor into how long to wait for a backorder to arrive. As an eCommerce store, you should estimate your backorder ETA to ensure customer satisfaction and real order fulfillment time. It’s a good benchmark to know that the average backorder time to wait among eCommerce stores is: Understanding Backlog vs Backorder Whether you run a small or big eCommerce online store, you need to fully understand the differences between backlog vs backorder. A backlog can give you incredible insight into your store’s strengths and weaknesses, so setting up an accurate backlog should be every store owner’s top concern. On the other hand, backorders are a viable sales tactic for some eCommerce stores. Tools like BackOrder for BigCommerce generate additional revenue for many eCommerce stores with a niche feature. Contact us to have the best services with BigCommerce BackOrder!

August product update – The next generation automation

After a period of continuous research, feedback collection, and development, the GritGlobal team is thrilled to roll out a massive product update to our Atom8 app. We are still working hard every day to bring you better solutions. Let’s go through the changes you will see in this update without further ado. A robust core You won’t be able to see changes in the core system visually but will discover its power after running a few workflows. One of the first things you can see is stability. The app will encounter fewer errors while working. But even when it does, we can detect the root of problems much faster, hence dealing with them swiftly. We’ve received countless feature requests during the past two years, and you never failed to surprise us with your creativity. Since automation is only limited by our imagination, scalability and faster feature updates will be valuable for Atom8. The new core can significantly improve the speed of innovations. This update also adds end-to-end encryption, ensuring information protection from attacks. Better tracking, report, and management A revamp of Atom8’s homepage will show you all the necessary information to manage current workflows. Especially how well they are performing. It’s also easier to access workflow execution history in the new app UI. You can filter execution by trigger, status, and result to analyze your workflows further. Improved workflow troubleshooting In addition to smooth troubleshooting for the technical team, any user using the workflow editor interface will be able to detect errors easier. You can see the details and status of each node within the workflow to recognize where it can go wrong. We’ve also added infinity zoom for effortless control of more complex workflows. Why don’t you explore the new Atom8 to discover what has improved? If you have any questions, contact us through support@gritglobal.io, we are always here to help!

What are the skills that an eCommerce operations coordinator needs?

ecommerce operations coordinator

A successful eCommerce business really needs the support of skillful eCommerce operations coordinators. A perfect eCommerce operations coordinator will need to possess some certain skills to do the business tasks and manage the operation smoothly and effortlessly. Therefore, our article today will list out some essential skills to be an awesome eCommerce operation coordinator.  Essential Skills To Be An E-Commerce Operation Coordinator SEO SEO plays a vital role in leveling up your site ranking on the search engine. This can enhance your brand appearance and reach more target customers. Therefore, the eCommerce operation coordinator should have a comprehensive understanding of SEO criteria. In detail, they need to know how to create a blog to drive SEO and convert the target audience to paying users. Moreover, they need to know how to plan social media marketing strategies. Improving SEO and promoting brand awareness via SEO campaigns are also as important. Graphic Design Besides the content, the eCommerce operation collaborators need to make images and animation to visualize the content and communicate more lively with the customers. They may need to make the product photos and marketing stuff such as banners, ads, email frames, etc. become attractive and engaged to deliver messages to customers. Also, they need to manage and plan for the marketing campaigns in terms of posts, blogs, and irrelevant images on it.  Knowledge Of ECommerce Platforms The most important field of knowledge that the eCommerce operation coordinator needs to comprehend is about the eCommerce platforms, especially the popular ones. They need to know how to set up, monitor and run eCommerce businesses. As well as update product information, connect with customers, and launch new product lines on the eCommerce platforms. Moreover, they need to have fundamental knowledge of each business department on an eCommerce platform. These include product management, inventory management, content management, customer data management to get involved in the business activities without difficulties. Utilize Technical Solutions The advantages of technical solutions to the business operation is undeniable. A lot of businesses utilize various applications and software to automate and strengthen the business tasks. The eCommerce operations coordinator need to select suitable applications to boost productivity and save time and efforts on business tasks. For example, if the business needs to help employees stay focused and work efficiently, it would be better to adopt automation. Therefore, an eCommerce operations coordinator need to choose and install powerful automation apps such as Atom8 to automate the processes and leverage productivity. Try the app here: Quality Assurance Quality assurance (QA) includes the processes which aim at ensuring the smooth and effective business procedure. The eCommerce operations coordinator need to have abilities to control the quality and improve the mistakes in each business task. For example, they need to take part in planning and developing testing programs. This is to check the quality of products, services, selling performance, employee performance. Then, file report to the head of each related department. Conclusion There are various skills that an eCommerce operations coordinator needs, depending on each business’s demand. We have listed out the most popular and essential criteria to be a good and competent eCommerce staff in this modern eCommerce world to help your business stand out from the competitors.

Top 10 Magento 2 themes for B2B businesses

top magento 2 b2b theme

When you start creating a Magento 2 website for your B2B eCommerce business, you need to install a Magento 2 B2B theme to publish your pages on the web.  Selecting Magento themes can be overwhelming because it plays as the face of any company. However, thanks to built-in options, buying a Magento theme is not as expensive and distressing as it was several years ago. There are thousands of free and paid Magento eCommerce templates available on the market to choose from. This article will show you top 10 Magento 2 themes for B2B businesses. Porto Since 2014, Magento 2 Porto theme has been the best-selling Magento enterprise theme. Porto is well-known when it satisfies over 15,000 users. With the release of its second version of the theme, Magento Porto theme has 20 pre-made demos that you can start using straight away with the help of the theme’s one-click demo import. Porto theme Magento 2 also provides 18 unique homepage layout variations.  Porto is extremely flexible and a successful Magento 2 B2B theme provider on the international Magento B2B eCommerce.  Infinit Besides Porto, Infinit is also among the worth considering options. This is another multipurpose Magento enterprise theme – for you, which is a product from Codazon Group. It offers 15+ homepage layouts on multiple subjects to serve various industries. Utilizing this Magento RWD theme, you can apply any design you like, customize their colors/ layouts to suit your brand image, and can change to other designs anytime. Fastest Created by Codazon Group, Magento 2 Fastest Theme also caters to a wide variety of purposes such as Food & Beverage, Medical, Mechanic, Fashion, Accessories, and more. In particular, this responsive Magento 2 B2B theme maximizes the strengths of the Megamenu Pro Drag & Drop feature. This assist users to customize the site display conveniently and navigate more accurately. Claue This theme has 20 homepage layouts which are clean and modern Magento enterprise themes for the B2B eCommerce store. Claue includes tons of options for the shop, store layouts, blog, portfolio, and other useful pages and meets any kind of eCommerce site. This theme is built based on MGS Front-End Builder. It comes with a mega menu, one-step checkout, store locator, daily deals, color swatch, and an Ajax cart. Claue includes extensions such as Blog, Shop by Brand, Lookbook, Product Tabs, Magento Banners, and Catalog Ajax Scroll. You can easily swatch size, color or any attributes and optimize the theme with a powerful admin panel. Let Claue flourish your business and reach your full potential today. Ultimo Ultimo is a fully responsive layout of premium Magento B2B themes with unlimited colors and designs. It is extremely customizable, easy to use, and optimized for SEO very well. This Magento 2 B2B theme includes various brand logos and sliders, suitable for every type of store. You can change the visual appearance of almost every element. You can edit directly in the admin panel with no code. Hebes Hebes is a modern, clean, and professional customizable website theme for building a Magento B2B website, B2C business, company, and organization websites. If you want to build an awesome website, the Magento 2 themes for B2B come to help your Magento B2B commerce. This Magento 2 B2B theme has 16+ layouts and suits any type of business – furniture store, fashion, and more. Ureno For those who are keen on minimal B2B website templates, Unero is a brilliant choice among Magento 2 B2B themes. This Magento theme was able to draw merchants in because of its simple yet efficient appearance. Besides, with over 18 options of appealing layouts, you can regard Unero as a versatile tool to make your website look more modern, minimal, and refined. Therefore, Unero is highly recommended for B2B businesses supplying items related to decorations, furniture, accessories, and menswear products. Pearl Pearl is a Magento theme designed by WeltPixel. It stands among the best Magento 2 B2B themes for the fashion industry thanks to its clean and modern design. Choosing this Magento 2 template, you will be impressed by a high variety of admin control options for front-end styling. Moreover, the Pearl theme embraces vital elements for a fashion website. These include professional lookbooks, sliders to present collections, parallax, and many more. ArtFurniture Exactly as its name implies, ArtFurniture is a Magento RWD theme that serves wholesale companies selling furniture, interior, or home decor. Also, this Magento B2B theme brings a seducing appearance that can strike any minimalist advocate’s eyes.  Printshop Printshop is among the newest Magento wholesale themes with over 25 different layouts and an unlimited color system. Nevertheless, it is a great and perfect Magento 2 B2B theme for online store owners. Printshop not only brings a new breeze to your shop, but it also boosts your sales significantly and offers a great shopping experience for customers. Printshop has been created as a Magento B2B eCommerce solution for online stores. Moreover, PrintShop has a lot of powerful features to both impress and please customers. Conclusion There are numerous Magento eCommerce templates for B2B as the best choice for online wholesalers to choose from. We hope that those Magento 2 B2B themes above will help you to determine the most suitable one for your online business.

Impressive BFCM 2021 data you didn’t know yet

bfcm data

The biggest sales weekend of the year came and went, and what we learned is that Cyber Weekend 2021 shopping numbers proved to be different from any year that came before. Take a deep dive with us in our *NEW* 2021 Black Friday/Cyber Monday (BFCM) Weekend data report! ​​We monitored performance across millions of Nosto-powered interactions to give businesses a closer look at what happened over the course of Black Friday through to Cyber Monday 2021. We broke down top findings across regions and industries to help you compare, reflect, and prepare for 2022. Performance Breakdown By Device BCFM data showed how shopping behavior differs depending on the device. Our 2019 Nosto data showed a favorable shift towards mobile, with a 6% increase in online traffic share on mobile year over year and a 3% decrease on desktop. Mobile had 13% more order share, and mobile revenue surpassed desktop by 10% pre-pandemic. In 2020, mobile traffic share was still greater than desktop by 39%. However, with people shopping less on the go and more from the couch (hello lockdown times), online conversion rates were higher on desktop than on mobile (4% vs. 2%). This year, mobile remained the dominant device for online product discovery and browsing–beating out desktop when it comes to share of online traffic, orders, and sales. Although, the desktop continues to convert at a higher rate than mobile, keeping pace with the 4% vs. 2% rates from 2020. Black Friday vs Cyber Monday We know that Black Friday is not a one-day affair, and shoppers who want to snag extra deals virtually look to Cyber Monday as another key purchase day. Historically, our BFCM data reveals that Black Friday drives better results, but all that changed in 2020. With the pandemic forcing more people to shop online in 2020, Cyber Monday beat out Black Friday in increases in revenue (25% vs. 14%), orders (29% vs. 18%), and conversion rate (4% vs. 1%). Cyber Monday also generated the same increase in traffic (21%) as Black Friday in 2020. Unlock More Insights Shopping season has officially begun There have been stumbling blocks on the road to economic recovery from COVID-19, but despite those challenges, independent merchants rallied to make 2021 the most successful BFCM to date. Shopify store owners collectively made a whopping $6.3 billion USD in sales globally between Black Friday and Cyber Monday, a 23% increase from 2020. This shows some great strategies on the part of business owners. Supply chain issues and shipping delays have made it difficult for businesses to meet customer demands, but early planning and promoting sales well before BFCM helped mitigate this challenge. Alternative fulfillment options are still in high demand Last year brought fresh demand for both curbside pickup and local delivery. That has continued into 2021 on BCFM data. In the US, the average curbside pickup-cart price was $96.60, up from $79.84 in 2020, and in Canada, it was $115.14 CAD, up from $94.93. The top three cities for curbside pickup in the US were Los Angeles, Honolulu, and Chicago. In Canada, they were Toronto, Calgary, and Vancouver. Some categories were also more popular than others for curbside pickup, with apparel and accessories, home and garden, and health and beauty making it into the most shopping carts in the US. Local delivery is also still going strong, with the average cart price at $97.40 for BFCM 2021 in the US. In Canada, the average total was $120.75 CAD for local delivery. Conclusion The pandemic has brought along some of the biggest challenges Shopify merchants have ever faced, but this year’s BFCM data shows they’re coming through stronger than ever with an eye on the future. We’ve seen the resilience of small businesses on full display these last two years. Breaking sales records once again just proves that entrepreneurs can overcome any obstacle. So, we’ll end with this: thank you to independent businesses everywhere. Your ability to adapt, pivot, and thrive—against all odds—is worthy of celebration today.

How personalized product recommendations increase AOV for your BigCommerce store

personalized product recommendations

Successfully deploying personalized product recommendations involves the collection of user data on a site-wide scale. To make the most of that data collection and successfully increase AOV, recommendations must be displayed where customers are most likely to engage with them. This article will show how personalized product recommendations can increase AOV for your BigCommerce store. How personalized product recommendations can increase AOV for your BigCommerce store? Personalized product recommendations are when a site shows a selection of product recommendations that’s unique to the individual visitor, based on their behaviors and profile. This is almost always based on a machine learning algorithm. What’s important to remember is that not all forms of product recommendation are personalized. How do you know if they’re personalized or not? The question you should ask is whether you’d be seeing the same recommendation as the person next to you.  Personalized recommendations drive revenue by positively impacting a customer’s total cart amount. They offer relevant cross-sell and up-sell opportunities that pique a customer’s interest. This results in them purchasing more than just the original item they came in for.  Statistics show that sessions that contain no engagement with product recommendations have on average, an AOV of $44.41. However, when prospects engage with just a single recommendation, this number multiplies by 369%. Where to Include Personalized Product Recommendations on Your Ecommerce Site? Category page These pages drive discovery of your products: they’re essential for collating relevant products and aiding user experience by letting shoppers narrow down their searches into their chosen subcategories. Category pages are also great places to show product recommendations by showcasing items most commonly bought together or your best sellers. Product recommendations can work this way by being bundled with a discount or promotion. Offers like these incentivize visitors to take a closer look, and because the products are still relevant to their interests, they remain likely to engage. Read more: Bigcommerce upsell Product page Ecommerce product pages are arguably the most important pages in your store on which to display personalized product recommendations.  When visitors land on a product page, their purchase intent gets higher. Offering alternative and relevant products whilst they browse can see them potentially purchase more than just the original product, increasing their cart size and driving more revenue. Shopping cart The cart page is the last chance to offer your customers additional items that can complete their purchase. Personalized product recommendations here can serve as reminders for purchasing opportunities consumers may have overlooked. Just like the racks of magazines and gum at the cashier in the grocery store.  But be warned, these come with a risk – the last thing you want to do when your customer is so close to the finish line (checking out) is to distract them and accidentally pull them higher up the funnel. This functionality should be fairly common across all eCommerce platforms, just make sure you choose a specific product, or products,  that are related to the user’s basket. Conclusion Product recommendation is not at all an easy task, but if you find it too complicated, refer to BigCommerce Product Recommendation App. This is an application that creates & manages multiple rules. They can based on customer behavior and choose specific conditions to show recommendations: pages, cart items or values, and customer behaviors. In conclusion, this is a simple and flexible solution for upselling and cross-selling products. So do not hesitate and check out the app right away here:

Best BigCommerce upsell strategies

bigcommerce upsell

Some of the most successful ecommerce brands in the world upsell their customers. Back in 2006, Amazon said that 35 percent of its earnings were the result of cross-selling and upselling, a strategy that has surely added even more to the bottom line since then. Despite its proven success, many online retailers do not bother upselling their customers, effectively abandoning thousands of dollars a year in unrealized profits. This article will show you some best BigCommerce upsell strategies. Upselling adds value Upselling is about offering upgrades to your customers that will improve their satisfaction with a purchase, whether it involves improved features, increased volume or a more deluxe version of the product. While the ultimate aim is to increase average order value, you are offering true value for that additional expense. Think about your products and the small upgrades people might make that would increase their overall satisfaction. Maybe you could offer them an enhanced version of the product they missed in their research. By offering enhanced features, color options or other specifications, you are giving consumers more choices to suit their individual needs and tastes. Focus on relevancy and popularity Always lead with your strengths. Upsells are not effective across all products, so it makes sense to lead with your most popular items.  Reviews – If people have written favorable reviews about one of your products, you should display those in the upsell. People are often swayed by the opinions of others, and if you have prior evidence of strong customer satisfaction, they will want to know that. Focus on best sellers – Your most popular items, which are often the most reviewed, are the best products to upsell. Present relevant products – This strategy requires some thought and planning. Think about the products people are looking at and what relevant items you could make that would add value. Having a deep understanding of your audience’s problems, needs and desires is critical to knowing what they will consider relevant and exciting. Automation Automation is the key to success for e-commerce. In the period leading up to the holidays, the number of orders in online stores increases exponentially, and call centers are overloaded. In this case, a robotic system is capable of independently supporting the smooth operation of the whole process. It allows you to process customer requests promptly and at a high level with minimal financial costs. In another case, refer to Atom8 for example, this is an automation app that helps to automate some websites tasks. This can also act as a product recommendation to suggest products for your consumer. Try the app out here: Conclusion Upselling is not a new strategy. Merchants have successfully used it to increase profitability throughout the history of commerce. The tools we use today may be more sophisticated, but the fundamental principles are the same. Upselling is only good as a tool for long-term customer satisfaction, providing real value to both the customer and business owner. Understanding your customer’s needs and striving to meet them will make your upselling efforts a lasting, profitable endeavor.

How much can you make from eCommerce?

how much can you make from ecommerce

With the transition from brick-and-mortar stores to online platforms, eCommerce has become more than just a choice—it’s a necessity for businesses to thrive, especially under the impact of Covid-19. With smartphones and easy access to eCommerce stores, consumers increasingly turn to online shopping for their needs. Whether it’s groceries, gadgets, or clothing, there’s a plethora of small and medium-sized eCommerce stores ready to cater to their demands. In 2024, the United States alone had over 280 million digital buyers. But the question remains: how much can you make from eCommerce? This article will provide insights and solutions to optimize revenue in this lucrative sector. How much can you make from a new eCommerce store? Now let’s see how much you can make from a newly set up eCommerce store. Data shows that a newly set eCommerce store can make just over $63,000 in monthly revenue in three months. While at one year, they can average $127,000 in monthly revenue, and after three years, they are ready to churn out an average monthly revenue of $352,000, an increase of over 175% between year one and year three. Hence, if we need to figure out how much money you can make on average with your new eCommerce company, it could be below $39,000 in revenue in their first month in business and generate $6.5 million in total revenue after three years. eCommerce Industries with Highest Earnings Of course, the average earning for eCommerce businesses is understated by the vast differences between different markets. To better understand the nuances of online selling, you will need to know the top and bottom eCommerce markets. Here are some noticeable eCommerce markets with exceptionally high ROI and their counterpart. eCommerce Industries with Highest Earning eCommerce Industries with Lowest Earning However, profits for eCommerce stores tell only half the story. Newly opened eCommerce businesses have a failure rate of over 80%, attributed to high investment costs, labor shortages, and low demands. So, take this information with a grain of salt if you are considering making an eCommerce shop to make a quick profit. It takes a lot of planning and market research to reach that average $100,000+ revenue, which we will discuss here. Some free tools to leverage You must drive a good amount of traffic to your online store to generate sales. To get the buyers and encourage them to purchase, follow these handy tips: Social media eCommerce social media is using social media to market an eCommerce store. eCommerce stores can use social media to build brand awareness, attract online followers, and generate online sales. Companies can also use social media to get their brand, profile, and products shared online. Considering 71% of adults with Internet access use social media, almost every business can benefit from marketing on platforms like Facebook, Twitter, and Instagram. This is especially true for eCommerce retailers. Social media platforms offer a less formal way of communicating with potential customers than any other advertising channel. This makes it easy to engage in two-way conversations with users interested in learning more about your products. Automation eCommerce automation uses software that will complete tasks for you rather than doing them yourself. While some aspects of the business will still require human input, many eCommerce tasks can be automated successfully. Automation works best for small, repetitive daily tasks that are always performed consistently. Automation provides numerous benefits to your eCommerce business because it allows you to accomplish things you otherwise wouldn’t be able to do. Some tasks can be extremely valuable to your business but aren’t feasible to perform manually. Many tasks involve constantly monitoring and collecting information, looking for specific parameters, and following a particular procedure (e.g., sending an email, flagging orders, and adding customers to specific segments). Automation software handles all this data and proceeds accordingly without intervening once you’ve set it up. If you are on BigCommerce, BigCommerce Automation from Gritglobal is a must-try automation tool to save time managing your store. SEO Having high-quality content on your B2C eCommerce website is one of the best ways to increase traffic and improve your Google search ranking. Finding keywords that people search for, choosing high-value keywords, and publishing content that Google searchers want, are some of the things you need to do. If you aren’t visible on search results, fewer customers know about you, you sell less, and your growth slows down. At the same time, your competitors will increase sales and profits. Conclusion We hope this article helped you gain deeper insight into answering the question of how much can you make from eCommerce. If you already have an eCommerce business, check out our eCommerce automation app – Atom8 to boost revenue passively! Contact us now!

Why you should use B2B bulk order

b2b bulk order

B2B bulk order is known as an approach that enhances your revenues and customers’ shopping experience. However, is it perfect to apply this method to your business? Are there any drawbacks or difficulties you may face during your operation? We have researched and collected useful information to alleviate your concerns. Our article today will help you comprehend B2B bulk order with detailed explanations and instructions. Why B2B bulk order is a must-try solution? Definition B2B bulk order is a popular approach that allows customers to place orders in a large quantity. The sellers can limit the maximum and a minimum number of products for each order to effectively manage products anđ inventory. On the other hand, the customers can enquire the quantity which is out of the fixed range or custom price for their order. Also, running B2B bulk orders may require more careful and complicated management of the business runners. Advantages Of B2B Bulk Order Cost-effective The customers, who can buy products in bulk can cut down on the total costs as they can take advantage of a higher proportion of discounts for a large number of items. Moreover, bulk order also creates chances for the customers to deal with the sellers to get the best and competitive prices. As a result, they can save a lot of money. Time-saving Instead of visiting the stores, browsing products, placing orders and waiting for the delivery many times, B2B bulk orders can help customers reduce the complexity of this process as they only need to do each step once. The customers can buy their necessary quantity of products simpler and faster without any barriers. Well-managed When providing B2B bulk orders to your customers, you will have more data about the trends of demand, know about which products are favoured and apply your records to your inventory plans. Therefore, you can manage your inventory better, reduce the risks of being out of stock and serve the trendy products to your customers more effectively. How to activate B2B bulk order in your store To apply B2B bulk order into your store sellings, you may need to take advantage of some applications to have necessary, helpful and efficient features to help you and customers experience a smooth order fulfilment process. The B2B bulk order can help you to set the range for product quantities and apply customer quantity increments such as 6, 50 or 100 make it easier for customers to choose the number of products. Also, the applications can help sellers to limit total prices for orders, other custom features and helpful wholesaling functions which can support you with orders or becoming wholesalers as well.  Conclusion Bulk orders can work well in B2B model as they can bring the sellers a huge amount of revenues and profits. With our introduction, we hope that you are ready to apply this approach to your selling.

Top 5 product recommendation apps for BigCommerce stores

bigcommerce product recommendation app

Product recommendation is one of the essential approaches to boost your revenues and improve the customers’ shopping experience. This method does not only help the customers find their favorite products quickly but also increases your total revenues. However, it is quite challenging to recommend the best-matched without supportive tools.  Therefore, our article today will suggest some product recommendation apps for BigCommerce merchants. Must-try BigCommerce Product Recommendation Apps For Your Store GritGlobal Product Recommendation It would be a mistake if we do not mention the Product recommendation app from GritGlobal. This app runs on flexible recommendation rules which allow you to select certain criteria to form product recommendations including cart items, price and customer behaviors. Then, it can show recommendations for upselling and cross-sell. Also, the sellers can schedule time for the product recommendations rules they have set. With this app from GritGlobal, you can customize your messages on headlines and descriptions to the customers and set the numbers of items displayed or their order.Another bonus for this app are performance reports to help the sellers evaluate which rules bring them the best results in boosting sales and enhancing customers’ experience. UNBXD Recommendations UNBXD recommendation app focuses on product recommendations for returning customers with “Recommend For You” and “Recently View” sections. However, you can use it to recommend for new customers and visitors but in a less personalized way via the “Top Sellers” part. UNBXD allows stores to recommend from the product page, category pages, and cart page via some pop-ups such as “More Like These”, “Bought Also Bought”, “Brand Top Sellers” and so on. These are also traditional approaches to upsell and cross-sell. The sellers can edit the design and time for the recommendations too. Product Recommendation Quiz Another BigCommerce product recommendation app is Product Recommendation Quiz, which acts as a salesperson to engage customers and motivate them to buy their favorite products at your store. This app can go along with the customers from browsing products to putting items into shopping carts.  Product Recommendation Quiz is suitable when the customers have too many choices, they can not compare products and make decisions. Recommerce Recommerce is a smart app as it runs with the support of a Correlated Cross-Occurrence machine learning algorithm. This BigCommerce product recommendation can help you to upsell and cross-sell in every step of the buying experience including homepage, product page, checkout, thank you page, and so on to optimize your revenues. Sellers can use this app to track customers’ behaviors, generate data, analyze and figure out customers’ interests and preferences. Then, it will suggest products that are related to customers’ expectations. Recom.ai Instead of surveys, Recom.ai uses another approach to find out customers’ interests. It pops up some products with “like” and “dislike” buttons and allows customers to click one to express their opinions. Therefore, based on the results, the app can realize which products the customers like to recommend. Also, sellers do not need to run product recommendations manually, this app can run automatically with pre-set recommendation rules and data. Another bonus point is displaying a “Recently view” section in which the customers can review and go back if they want to find items again. Conclusion The BigCommerce product recommendation app is a great tool for sellers to run upsell and cross-sell strategies. We hope you can decide the best app for your business and take advantage of it correctly.

Top 10 eCommerce product recommendation insights

Top 10 eCommerce product recommendation insights

eCommerce product recommendation is a prevailing approach to upsell and cross-sell that bring promising revenues and enhance the customer shopping experience. However, careless product recommendations may disturb customers, increase customer churn rate and cart abandonment. Therefore, how to launch product recommendations effectively? Our article today will try to answer this question with the top 10 awesome insights of eCommerce product recommendations. 10 Awesome Findings Of eCommerce product recommendation Personalized Approaches Honestly, not all customers are excited about the same product recommendation because they have different demands. The irrelevant suggested product pop-ups will disrupt customers shopping experience and reduce product conversion rate. Therefore, the successful eCommerce product recommendation requires a deeper level of personalization to bring the most expected items to the customers and save their browsing time and effort. However, understanding each customer’s preference and creating personalized suggestions are big challenges for the sellers. Thanks to modern inventions, there is some application that you can utilize to improve the accuracy and effectiveness of your recommendation. For example, if you use the BigCommerce platform, the Product recommendation app from GritGlobal is a flexible solution for upselling and cross-selling strategies with incredible customized ability and easy to use.  Product recommendation On Product Page This page is a place in which the customers can have a fulfilled picture of all the products of your stores. It’s also a place which the customers spent time considering and choosing your best-fitted items. Product recommendations that are displayed on this page will help the customers shorten their searching time and help the sellers upsell effortlessly. The most prevalent forms of recommendations of product pages. These include “Frequently bought together” or “Related products” which is a powerful way to cross-sell. Besides, you can use “Trending product” which can attract chic customers. Product recommendation On Cart Page Cart page is a place in which customers finish their orders so if there are any unrelated elements that disrupt customers’ shopping experiences, they may abandon the shopping cart. Product recommendation on this page needs to be more accurate and supportive to improve both upsell and cross-sell. Besides top trendy products, the cart page is considered as the best place for “Frequently Bought Together” to strengthen upsell strategies. Product recommendation On HomePage Home Page plays a vital role in attracting customers at the very first sight as it is your stores’ appearance. The trendy, diversified product recommendations here may promise that your store can meet the customers’ demands and create a first impression for the customers. There is no reason to hide your “Trending products” recommendations box. Furthermore, you may need to keep your recommendations running and switch to various products naturally and consistently. Also, you can adopt personalization here with “You May Like” product recommendations based on customers profiles and behaviors on your site.  Product recommendation On Browse Page Browse Page or Search Page consumes a lot of customers’ time searching for best-fitted products. It is also an opportunity for sellers to recommend some related products via “You May Like” based on customers’ searching history and “Trending Products” based on your selling report. Product recommendation On Blog Page Blog Page is a place that contains various information and buying guides that is easy to build customers’ trust. This page is also a place for effective product recommendations. On the Blog page, the sellers can pop up “You May Like” and “Trending Products” based on customers behaviors, including which blogs they have read. This approach can help the customers comprehend their intent-to–buy products and have more ideas to choose items. Product recommendation On Error Page Sometimes your websites may have some mistakes that prevent customers from accessing their target page but it is also a chance for sellers to recommend products. Here, the customers can suggest related products via “Most Popular”, “You May Like” and “New Arrivals” to catch customers’ attention. Product recommendation On Category Page Category page is a wonderful page as it already sets specific customer segments. Therefore, product recommendations on this page will need a high level of accuracy and personalization to meet the expectation of each customer. The best product recommendation forms on this page include “Trending products”, “You May Like” and “New Arrivals”. Run A/B Tests When you can not evaluate which is the best product recommendation form of your store, you may need to experiment to quickly measure how your sale is going via A/B test. A/B testing helps you to compare between two options, for example, A and B. They are completely different and this test may experiment which option can perform better, meet customers’ expectations and increase sales. Therefore, you can choose the best solution to focus on rather than wasting time and effort on the ineffective one.  Reflection On Performance Report After running product recommendations, you may need to evaluate your stores’ performance to realize strengths, weaknesses, what needs to be maintained and what needs to be stopped. That information is in your performance report, including product page conversion rate, customer churn rate, customers’ feedback, cart abandonment rate to rate the effectiveness of your approaches. For example, the GritGlobal product recommendation application can help you to export performance reports and plan for the next recommendation strategies with optimal solutions. Conclusion We believe that our insights for product recommendations will help you strengthen your strategies and hope you will succeed with your approaches. 

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