Ecommerce Automation Software Implementation Best Practices
The implementation of the eCommerce software is not an easier task to perform. Businesses need to check the eCommerce automation software for making their lives a lot easier. The automation software enables businesses to increase productivity levels. The increased productivity would enable the business to gain large profits. Are you also wondering to use the Ecommerce Automation Software? It is wonderful how the merging of BI (Business Intelligence) and marketing automation may help you convert visit payers into customers and expand your business. Ecommerce Automation Software Implementation Best Practices Due to contemporary technology and digital marketing, business evolves at a quick pace. Do not worry! We have come up with the best practices for the implementation of eCommerce Automation Software practices. Following are some of the best practices that will help you in using the automated software to a greater extent: Set goals The preparation of an action plan to encourage and steer a person or group toward a goal is known as goal setting. Desires and fleeting intentions are less thoughtful than goals. So, encourage your team to attain higher goals so as to achieve the targets. Standardize Entry and Segment Data Data standardization is the process of converting data into a standardized format. The standardized data enables collaborative research, large-scale analytics, and the sharing of advanced tools and approaches. Segmenting and setting standards from the entry process will help reduce human errors, as well as make it easier for cooperation and automation. For example, creating guidelines for data input when uploading new products on your site. Technological changes have disrupted the market equilibrium. However, data analytics, Big Data, and Artificial Intelligence along with the Internet of Things are revolutionizing the organizational structure. So, transform the engagement method with the customers. Plan Automation Workflows Workflow automation is a type of automation process that is based upon workflow rules. There are human data, files, and tasks that are routed between systems and people. So, the organization automates the workflows based on predetermined business rules, regulations and common operational processes. Since eCommerce businesses are internet-based, their processes are even easier to automate. For instance, workflow automation software can auto-segment customers, auto-manage products and orders, schedule promotions as well as publish content with the right trigger and condition. Choose the Right Software The system of the software and its performance is also an essential task. Before choosing software, we recommend you test the performance of the software. Make sure that the software meets the entire requirements of the organization. Following are some of the top tips for choosing the right software for the Company: Get Recommendations from Others Have a discussion about coding Take a look at the Portfolio of the Company Recognize the many types of software systems Concentrate on the delivery timeframe Emphasize the importance of good communication skills Clarify the ownership of the application Keep an eye on the user experience. Then, the organization will attain its objectives to a greater extent. Document Process and Guide A process document lays out the steps that must be followed to complete a task or process. It’s an internal and ongoing record of the process as it happens. The documentation of the Company is more concerned with the “how” of implementation than the “what” perspective. Documents not only help with staff trainings but also give your employees a better understanding to encourage optimization and innovation. Conclusion These are the 5 top best practices that you should include in your work routine. By including these 5 best practices steps, your employee will work towards the achievement of larger objectives.
Top Bigcommerce Stores: Skullcandy and the Change for Scalability
As Skullcandy transitioned its eCommerce operations to BigCommerce, it set the stage for significant growth and scalability. Bigcommerce stores Skullcandy provide a compelling shopping experience and adapt to the rapid changes in customer demand. This move was essential for Skullcandy to maintain a competitive edge and ensure that its online presence could thrive amid the challenges of a frequently fluctuating eCommerce landscape. Challenges Faced by Bigcommerce stores Skullcandy Limitations of the Previous Platform Before migrating to BigCommerce, Skullcandy faced several challenges with its original eCommerce platform. One of the primary issues was scalability. During peak sales periods, such as holiday seasons or product launches, the existing platform struggled to handle the surge in traffic. Performance bottlenecks led to slow loading times and a frustrating user experience. These limitations of Bigcommerce stores Skullcandy was detrimental not only to customer satisfaction but also to sales. A slow, unresponsive site can lead to abandoned carts and lost revenue, which prompted Skullcandy to seek a more reliable solution. Integration and Customization Challenges Another significant setback for Skullcandy was integrating third-party tools and custom features. As eCommerce evolved, businesses needed flexibility to adapt swiftly to new trends and customer expectations. Unfortunately, Skullcandy’s former platform could not keep pace, hindering its ability to innovate and provide the customization modern consumers demanded. This lack of adaptability was a critical factor that underscored the need for a transition to BigCommerce, designed to accommodate a wide array of integrations and customizable features, aligning perfectly with Skullcandy’s dynamic brand requirements. The Shift to Bigcommerce stores Skullcandy: Enhancing Scalability and Performance Why Skullcandy Chose BigCommerce The decision was largely influenced by the platform’s inherent scalability and flexibility. Skullcandy needed a solution that could support its existing traffic needs and allow room for future growth. Bigcommerce stores Skullcandy offer robust features designed to handle substantial traffic, along with tools for enhanced customization. The tailored solutions provided by BigCommerce allowed Skullcandy to conduct business seamlessly, positioning it to better meet its customers’ needs. Implementation and Customization Process The process of migrating to BigCommerce was thorough and calculated. Skullcandy’s team worked diligently to ensure smooth transition, involving a staged implementation that allowed for continuous learning and improvement. By aligning these features with their brand identity, Bigcommerce stores Skullcandy effectively customized store elements that resonated with their target B2B audience segmentation while maintaining a sleek, user-friendly interface. This migration to BigCommerce was more than just a technical solution; it was a strategic move that enabled Skullcandy to redefine its online operations. Integration with Atom8 for Enhanced Automation While Skullcandy does not currently use Atom8, the potential for integration with such automation tools can significantly boost operational efficiency. For companies looking to optimize their workflow, Atom8, created by GritGlobal, offers capabilities to automate repetitive tasks and streamline processes, which can lead to substantial time savings and reduced human error. Businesses could see improvements in order management, customer service response times, and data analysis through automated workflows. eCommerce platforms like BigCommerce can support this kind of integration, making them even more appealing for brands like Bigcommerce stores Skullcandy aiming for rapid growth. The Impact of Bigcommerce stores Skullcandy’s Growth Improved Site Performance and Scalability Following the transition to Bigcommerce stores Skullcandy experienced a remarkable enhancement in site performance. The platform’s capacity to handle increased traffic without compromising speed significantly improved the shopping experience. During peak periods, such as Black Friday and during new product launches, the site maintained consistent performance, thereby enabling higher conversion rates. Increased Operational Efficiency The shift to BigCommerce translated not only to better site performance but also to increased operational efficiency. By automating various processes, such as updating inventory and managing orders, Skullcandy reduced the manual workload on its employees. This transition allowed the team to focus on strategic initiatives rather than being bogged down by tedious tasks. Additionally, the seamless integration of inventory management tools enhanced the accuracy with which Skullcandy could track stock levels, preventing issues such as stock outs or overselling—critical factors in maintaining customer satisfaction. Future-Proofing for Continued Growth Skullcandy’s partnership with BigCommerce provides a strong foundation for future growth. The platform’s flexibility allows Bigcommerce stores Skullcandy to implement new features and adapt to changing market conditions efficiently. Plans for leveraging BigCommerce’s ongoing updates and enhancements mean that Skullcandy is well-positioned to scale operations as its market expands. By taking proactive measures now, Skullcandy is prepared for the future and equipped to lead in the competitive audio accessories market. Atom8 – Key Takeaways from Bigcommerce Stores Skullcandy’s Success Summarizing Skullcandy’s journey, it is evident that moving to BigCommerce addressed its previous challenges while setting the brand up for future success. The scalability, flexibility, and numerous integration options available through BigCommerce make it an ideal solution—especially for brands anticipating significant growth. For businesses contemplating a similar transition, integrating tools like BigCommerce Automation could enhance efficiency even further. Automating key processes would allow greater focus on growth and customer experience on Bigcommerce stores Skullcandy. Companies looking to scale effectively with GritGlobal should consider adopting BigCommerce’s robust capabilities that support agility and adaptability in an ever-evolving digital marketplace. Conclusion In conclusion, the transition to Bigcommerce stores Skullcandy showcases the impact of a scalable and flexible ecommerce platform on a growing brand. In the realm of BigCommerce stores, Skullcandy stands as a leading example of successful scalability transformation, proving that with the right tools and strategy, the sky’s the limit. Contact us for more information on how GritGlobal can be the best solution to boost growth in your business.
5 Critical Ecommerce Automation Workflows for any Holiday
The holiday time is the most beautiful part of the year. During this time, shopping occupies the most important place. Everyone likes to wear new attire, decorate the house with new decorative pieces, and gift others. Moreover, the number of online consumers is constantly increasing, especially during the pandemic. So, eCommerce websites will need to gear up for peak season before the holiday seasons arrive. The workload quadruples whenever the holiday season arrives. So, how can eCommerce merchants get ready for the extra tasks? To increase productiveness and customer satisfaction, online businesses should automate all possible workflows. There are many benefits of automation workflows. Some of the benefits include enhanced connectivity, increased levels of productivity, reduced errors, increased transparency, and productive juggling between multiple tasks. Technology innovations made automation easier for online stores, since you can easily find an automation app or plugin for various eCommerce platforms. 5 Critical Ecommerce Automation Workflows for any Holiday There are multiple types of eCommerce automation workflows. So, merchants should first analyze their business operations to find manual tasks that can be minimized. Then, you can follow our guide to integrate workflow automation. Following we have put up 5 essential automation workflows you can implement for a prospering holiday season: Late Delivery Handling Process Products should never be delivered late otherwise it will affect the entire reputation of your Company. Moreover, your customer services team will be occupied with angry customers. So, you should automate tasks related to late delivery. Since it can be a usual pattern during peak season. For example, you can put up FAQs about extended delivery time during holiday seasons, set up chatbots to answer questions regarding shipping date, adding order status and shipping tracking links on order confirmation emails. Also, set up scripts and policies for your customer services team in handling complaints. Furthermore, you can automate emails to soothe customers if their order is not shipped after a few days as well as notify your staff of slow fulfillment. Below is a demonstration to do this in Atom8. Combine Multiple Orders From The Same Customer Another way to reduce the workload is to automate the combination of multiple orders from the same customer. An increase in demand and promotions running might encourage customers to make several purchases. When the software combines all the orders, one delivery has to be made only. This will not only reduce fulfillment effort and shipping fee but also create fewer tasks for customer services, since it’s most likely that the customer will contact them to combine orders. Fraud Detection And Prevention The automated workflows can help in catching the fraudulent order of the customers. The system combines the typical signs of fraud risks and flags them. Then, it helps in prevention of the frauds. Sometimes, human eyes and minds cannot read between the lines. The automated workflows will help you in getting rid of all the fraudulent schemes of the people during the holiday, especially when eCommerce merchants are preoccupied with order fulfillment. For example, you can use the following workflow. Rewards for loyal customers If customers keep coming back for fetching the best products, you should reward them for loyalty. There are multiple ways in which you can reward the customers. For instance, automated workflows can detect the best rewards for the customers. The discounts, added gifts, or other types of rewards are amazing gifts for loyal customers. Allow backorder for popular products If the product is not in stock, the automated workflows should allow backorder for popular products. You can set up an automated workflow of a backorder on the website that allows people to order the popular product once again. This helps rescue out-of-stock revenue and increase conversion rate on your website. Conclusion Automated workflows bring convenience to a business. During the holiday season, it brings a lot more convenience to people. This is how eCommerce Automation workflows help in increasing sales and revenue of the business to a greater extent.
Best Growth Boosting Automation Workflows for Ecommerce
Ownership and management of an eCommerce website are as hectic as any physical business store. You have to constantly search and employ multiple techniques for boosting the sales and revenue of the business. There’s nothing more exhilarating than watching your customer base and sales develop when you’re running an eCommerce store. However, as the number of staff and demand increases, especially in terms of marketing, scaling up can be a difficult process. Businesses should work to increase productivity by implementing automation workflows techniques for eCommerce sites. The following workflow examples will help you to minimize manual tasks as well as human errors. Wholesales pricing Wholesale pricing is one of the most important parts of the eCommerce platform, as it enables businesses to make great profits. So, wholesale pricing automation workflows will help in boosting growth for your eCommerce business. In case your business has discounts or dynamic pricing for bulk or B2B purchase, customers should be able to place an order effortlessly on the websites. Requiring customers to contact you for wholesale prices can be a barrier to purchase, increase workload and complicate buying processes. For instance, on BigCommerce you can edit Bulk prices within specific products, or use the price lists feature to set different pricing strategies for separate groups of customers. Furthermore, you can also create an automated workflow to add people with certain conditions to your Wholesale group, and discounts will be automatically applied to their order. Real-Time Notification Of Low Stock Level The stock-up stores can serve their customers to a greater extent. The store with full-stock capability can make sure the next-day deliveries. The next-day deliveries have become an essential part of the eCommerce platform deliveries. Sometimes, employees may not track whether the stocks are decreasing or not. So, you should automate real-time notification of low stock level workflow. For example, you can use the following workflow to notify staff members of low inventory and at the same time send a reorder email to suppliers. Product And Inventory Data Sync Across Channels Employees may find it hard to retrieve the information about products and inventory from other platforms manually. So, we recommend you to automate the workflow product and inventory data sync across eCommerce and other channels. Businesses can achieve this by implementing an inventory management system. The synced data enables the employees to work smoothly and most efficiently. Moreover, it helps decrease data errors and the risks of overselling or underselling. Emailing order tracking information Another critical automation workflow is emails of order tracking information. Order processing status would occupy most of attention and energy of the customers. Automatically include order tracking information in order confirmation or status emails will save time for customers as well as the effort of your customer services team. So, automate the emails and work smartly towards the achievement of larger organizational goals. Auto Responding With Chatbots Chatbots have made a lot of customer support tasks easier for business owners. Nowadays, business owners can buy chatbot software services and set up so that AI chatbots can automatically respond to people. Each eCommerce store will have a set of FAQs and commonly asked questions with answer scripts. So chatbots can use them to reply to customers instantly. This will reduce the workload of customer services as well as increase customer satisfaction with 24/7 support. Cart Abandonment Emails Another strategy to rescue revenue on an eCommerce site is to implement cart abandonment email automation. Cart abandonment is an act in which a person adds products to their shopping cart. However, he or she does not complete the buying process. So, sending these emails helps increase conversion rate by encouraging customers to complete the checkout step. Customer segmentation Customer segmentation is a process in which companies divide the groups of customers. Each customer segmentation group has a common factor that you can use in personalization, product recommendation, and other activities to boost sales. As the number of customers grows, it can be time-consuming to add them to different groups. Segmenting customers can be less exhausting with the help of automation software. For example, on BigCommerce and Shopify, you can use Atom8 to automate customer segmentation and tagging by various conditions like lifetime value, joining date, or purchase behavior. Conclusion These are the top automation workflows that would enable the business to experience tremendous growth. This is indeed one of the best techniques for reducing workload, increasing efficiency and enhancing the productivity levels of the team.
Top BigCommerce Stores: Burrow’s Need for Flexibility and Customization
About Burrow Burrow is a top-class Company, offering a wide range of sofas to its valued customers. Not all furniture companies understand the needs of sofa lovers. The comfy corners of the sofa increase the comfort and luxury of owning a sofa. Burrow’s owners had understood what people find in the sofas and came up with innovative sofa designs. These sofa designs increase the luxury and comfort of owning a sofa to a greater extent. Stephen had the two discs in his back when he went rowing during the college period. When Stephen and Kabeer started Burrow at Wharton, they knew that they had to construct the ergonomic sofas. They made sure that their couches were ergonomically designed for long movie or soap binges. Kabeer takes meticulous attention to style, trying to make the sofas look more innovative. The main aim of the founders was to make sure that Burrow sofas be just as trendy. The founders of the Burrow accomplished their mission by introducing funky, stylish, and amazing-quality sofas to its valuable customers. The Need for Advanced Features The brand reputation has grown more vital to a brand’s success in an increasingly digital age. The reputation of the brand and user experience decides the development of the business to a greater extent. Consumers have come to expect convenience, flexibility, and well-designed user experiences throughout the purchasing process. Customers have established these expectations, which bring in lots of convenience and ease for the businesses. There are also growth-oriented firms that must meet in order to retain those customers. This is why the Company requires advanced features. The company works towards the attainment of these goals so as to satisfy the needs of the customers and invite more customers. Aiming for an effortless online furniture shopping experience, Burrow realized the current eCommerce platform no longer meet their need. Therefore, they went in search of a new platform with more capabilities to support the fast-growing business. Finding an affordable eCommerce platform Besides these reasons, there are also more factors. These reasons include flexible and customized solutions to the customers. Burrow aims to fulfill all objectives of the customers to a greater extent. So, the Company needs a new SaaS platform for marketing its products and using advanced features. There are many SaaS platforms available in the market, which offer extensive services to people. However, a few eCommerce platforms only satisfied the need of the customers to a greater extent. Before landing upon BigCommerce, Burrow tested many other SaaS Platforms. However, they did not suit the requirements of the eCommerce platforms. Then, Burrow came across BigCommerce and joined it without any doubts. Achievements with New Platform BigCommerce is the top cloud eCommerce platform for mid-market and fast-growing businesses. BigCommerce-powered websites attract more visitors, convert better, and perform better. BigCommerce enables companies’ multinational cooperation to build their operations more cost-effectively by focusing on marketing and sales rather than technology. Due to all the benefits offered by BigCommerce, the conversion rates of the Company increased by 30% within two days. The average order value also increased by 4%. Moreover, site speed and performance also increased by 50%.
Ultimate Guide to B2B Personalization for Ecommerce Business
Personalized marketing has gone a long way, but it still requires a significant amount of time and effort. This is especially true if you’re a rapidly expanding business dealing with enormous amounts of data and a variety of people. However, B2B personalization yields the best results. Your eCommerce business will be more successful if you tailor the optimal consumer experience successfully. A tailored strategy, on the other hand, delivers a better experience that leads to increased conversions and great relationships with potential customers. Following we have provided the most comprehensive and most efficient guide to B2B personalization for eCommerce business: Create Different Segments First of all, you need to create different segments for the clients. When there are segments of customers, it becomes easier to identify a particular person in a specific group. The action of breaking consumers into groups with unique characteristics is known as creating custom audience segments. Thus, organizations can divide their customers into groups based on age, interests, gender, marital status, or industry. Recommend Products Based On History Product suggestions are a type of eCommerce customization approach. According to this personalization step, products are dynamically generated for a user. The data – related to the product – may be directed towards a webpage, app, or email based on data such as customer traits, browsing behavior, or situational context. Therefore, it results in a tailored purchasing experience. Differentiate Price Based On Segment Price segmentation entails charging various prices to different clients for the same or similar goods or services. Those people, who are not capable of purchasing the product at that price, cause greater loss to the Company. Companies d9ifferentiate based upon the price, segment the audience as well as material. If you are facing a similar problem, we urge you to utilize the price segmentation technique. Leverage Contents Content leverage is the practice of utilizing each piece of content in various ways in order to maximize the return on investment. Content isn’t worth anything unless customers are aware of it and interested in it. This necessitates content delivery in a unique, intuitive, and helpful manner. The leverage content is the best lesion to instill while personalizing a strategy for B2B business. Use Email Marketing Email marketing also helps in reaching a wider audience and attracting the right audience. This is how customers will get access to the rightful and needful content regarding the brand’s sales or any other hot deal. So, use email marketing and personalize the marketing strategy smartly. Merchants should leverage customer segments to personalize email marketing. Since it is possible to analyze consumer needs from their purchase behavior on your site. Set up chatbots Chatbots are the most amazing ways to personalize the B2B eCommerce Business. Chats remove the necessity of customer support groups and increase the savings of the Company. It assists the Company in delivering the appropriate message to the appropriate audience and enhances the brand experience. Conclusion It is the ultimate guide to B2B personalization that would help you in building the best B2B E-commerce business platform. So, use these techniques while establishing the best and the most comprehensive B2B eCommerce platform. Personalization is no longer a struggle with the help of technology. After finding the right formula for your business, you can always integrate workflow automation for effortless personalization. If you’re a BigCommerce merchant, make sure to try out Atom8: Atom8 helps store management tasks effortless thanks to automation
How To Handle BigCommerce Preorder using BackOrder
Preorders are becoming increasingly popular in the eCommerce space, with nearly 75% of U.S. consumers trying new shopping behaviors and many planning to continue, emphasizing the need for businesses to stay adaptable. Preorders allow customers to purchase items before they are available, offering businesses valuable insights into demand while keeping customers engaged. BigCommerce simplifies preorder management with its BackOrder app. This post will guide you on how to manage BigCommerce preorder effectively using the BackOrder app. Understanding BigCommerce Preorders Preorders in eCommerce allow businesses to take orders before a product is ready to ship. On BigCommerce, this can help boost sales and maintain customer interest. In fact, the global eCommerce market is set to generate $5.8 trillion in revenue in 2024, with preorders playing a significant role in capturing early demand for new products. But what exactly is a preorder, and why should you use it? What is a BigCommerce Preorder? A BigCommerce preorder lets customers buy items that aren’t ready to ship yet. This is different from regular purchases where the product is in stock and can be shipped immediately. Preorders are especially useful for products expected to be in high demand. This can be a significant growth driver for businesses; in fact, according to McKinsey, successful consumer goods companies are seeing more than double their sales coming from online channels, including preorders, as they strategically manage product launches across various platforms. This allows businesses to build anticipation and secure sales even before the product hits the shelves. BigCommerce preorders are a simple way to manage demand and keep your customers happy. By understanding what a preorder is, you can better manage your stock and meet customer needs. BigCommerce BackOrder app by GritGlobal can be a valuable tool in managing preorders. It allows products to be available for purchase even if they are not fully stocked, ensuring a seamless experience for both preorders and backorders. Why Use Preorders on BigCommerce? Using preorders on BigCommerce can help your business in several ways. They not only help predict how much product you’ll need but also keep customers excited about what’s coming next. However, there are some things to watch out for. RaceFX used BigCommerce preorders to increase their B2B sales. They used the BigCommerce BackOrder to continue taking orders even when items were not in stock, helping them avoid missed sales. This strategy allowed them to keep their customers informed and their sales steady. Using preorders on BigCommerce is a smart way to keep sales strong and customers engaged. By knowing the benefits and challenges, you can use this feature to grow your business and satisfy your customers. Setting Up Preorders in BigCommerce Setting up a BigCommerce preorder is straightforward but requires attention to detail. This part will guide you through the steps needed to configure a preorder button in your store. It will also explain how to customize settings to make the process smooth for your customers. Step-by-Step Guide to Configuring Preorders Configuring a BigCommerce preorder button involves several steps. These steps will help you set up the button, making it easy for customers to preorder items that are not yet available. One limitation to note is that BigCommerce does not currently support bulk setup for preorders, meaning each product needs to be configured individually. To make this process more efficient, consider integrating the BigCommerce BackOrder. This app can automate the process, allowing out-of-stock products to still be ordered without requiring manual updates. Customizing Preorder Settings Once your BigCommerce preorder button is set up, the next step is to customize the settings. This includes setting up preorder messages, expected release dates, and stock notifications. Dollylocks, a company that experienced supply shortages, effectively used customized BigCommerce preorder settings, along with the BigCommerce BackOrder by GritGlobal, to maintain their sales. By clearly communicating with their customers and setting accurate expectations, they were able to capture more sales even during challenging times. Customizing your BigCommerce preorder settings ensures a better customer experience. It helps keep customers informed and satisfied, which is crucial for maintaining trust and encouraging repeat business. Leveraging the BackOrder App for Preorders The BackOrder app is a useful tool that works with BigCommerce to help businesses manage BigCommerce preorders and out-of-stock items. It makes it easier to keep selling even when products aren’t available right away. Introduction to the BackOrder App The BigCommerce BackOrder app by GritGlobal is a powerful tool designed to seamlessly integrate with BigCommerce stores. It helps businesses manage out-of-stock products and BigCommerce preorders, ensuring that customers can continue purchasing items even when inventory is low. This app is particularly useful for keeping sales consistent, as it allows products to be available for purchase, whether they are fully stocked or not. The BackOrder app is a must-have for any BigCommerce store that wants to keep sales steady and customers happy, even when products aren’t immediately available. How BackOrder Enhances Preorder Management BigCommerce BackOrder does more than just handle out-of-stock items, it also enhances how you manage BigCommerce preorders. This app ensures that your store can continue selling products, even when they are temporarily unavailable, by automating many aspects of the preorder and backorder processes. MDT, a company specializing in precision rifles, found the BigCommerce BackOrder to be the perfect solution for their inventory management challenges. By using the app, they were able to efficiently handle preorders and maintain a steady flow of sales, even during periods of high demand. This case study highlights how the BackOrder app can be an important tool for businesses looking to streamline their preorder and inventory management processes. Best Practices for Managing BigCommerce Preorders Managing BigCommerce preorders effectively can help boost sales and keep customers happy. Following best practices ensures that you handle preorders smoothly, from promotion to post-sale follow-up. Marketing Your Preorders Effectively Promoting your BigCommerce preorder is essential for generating interest and driving sales. A well-planned marketing strategy can make a big difference in how successful your preorders are. By marketing your BigCommerce preorders effectively, you can ensure that
Top BigCommerce Stores: Silent Pool Distillers – Migration for Growth
About Silent Pool Distillers Silent Pool Distiller is another famous store that is present on the BigCommerce. BigCommerce is a top-class website that assists people in reaching a wider and new audience. It increases the reach of the business platform by increasing the conversion rates, growth rate, and development of the business. However, the main business idea of the Silent Pool Distiller is unique. One may wonder how a person may come up with a unique business idea. The founder of the Silent Pool Distillers is Ian McCulloch. Ian McCulloch, a former commercial director of ITV, was seeking a project when he retired. Setting up his own distillery in the lovely Surrey Hills provided him with inspiration. Ian created the idea for Silent Pool Gin when he met co-founder James Sherbourne in a local pub, The Onslow Arms. This is how the Silent Pool Distiller came into being. The Need for a Scalable Ecommerce Platform Silent Pool’s mainly relied on traditional retail distribution until 2020, with several well-known retailers like Waitrose. However, with many of the corporation’s market routes, such as Duty-Free, pubs, and restaurants, set to cease in March 2020, the corporation needed to discover new ways to generate short-term revenue. This was the time when Silent Pool Distillers were considering new methods of marketing products. They needed to reach a new audience to increase their generation of revenue to a greater extent. Migration to BigCommerce Silent Pool began by focusing on its direct-to-consumer (D2C) channel. Due to changes in its marketing strategy and production strategies, the Company started experiencing 5 x increases in sales volume. Glasses, bar runners, and candleholders were among the items sold in bundles to let customers recreate the pub experience at home. Over the last few months, this has been a crucial component of the plan. The biggest milestone in the brand’s marketing strategy came about when the Silent Pool Distillers chose BigCommerce. BigCommerce helped the Company in setting up a great interactive and intuitive platform online. The eCommerce Platform of BigCommerce had the entire essential marketing tools that assisted them in increasing their reach in the market. Achievement with the New Platform Silent Pool started working with BigCommerce in late 2018 when it was seeking an Open SaaS platform with a larger ecosystem of apps and solutions that could plugin and allow the site to grow with the Company. BigCommerce won out over other eCommerce platforms as the best alternative for the organization after being shortlisted. BigCommerce helped the Silent Pool Distillers in generating a greater amount of revenue during the lockdown period. Therefore, the Company’s conversion rates increased by 56% as well as increased orders by 419%. All in all, the revenue of Company increased by 550%. Conclusion The new platform helped the Company in understanding the perceptions and demands of the people. This gave Company raw data for research purposes, which enabled the Company in understanding the buyer persona of the people. Therefore, the Company had experienced tremendous business growth in the last year during the lockdown period.
Automation Tips For B2B Ecommerce Retailers
In this digital world, the number of eCommerce retailers is growing every day. Furthermore, B2B eCommerce retailers have increased and benefited the people. Amazon, Alibaba, and eBay are the top examples of B2B retailers. There are also many other companies that are offering the highest-quality services to people. The main reason behind the success of these companies is that they automate specific workflows. Particularly, these are the automated workflows that increase the efficiency and productivity of the employees. The automated workflows enhance the usefulness of the platform and reduce the workload. By minimizing time-consuming and manual tasks, the business will have more effort and room for growth. Top Automation Tips for B2B Ecommerce Retailers Following are some of the top automation tips that will help you in increasing productivity levels in your Company: Effectively Manage Product Data Companies that use e-commerce might have a lot of product information. There is greater importance attached to the products such as descriptions, dimensions, and inventory. The platform organizes and arranges the product data. It is bulky work. So, there is a software system namely a product data management (PDM) system. The B2B retailer makes it standardized and accessible. If you have been trying to manage the product data smartly, look no more. Find yourself the best Product Data Management system. It will give you insightful remarks and a view of its profile. Automation will come in handy when a B2B store needs bulk editing or exporting specific data fields to a file. Customer Segmentation This is the separation of the target market into separate groups. These separate groups are based upon similar service or product requirements. In terms of individual demands and purchasing habits, each group is distinct from the others. This is why you can’t have the same level of success in all categories. Customers can be auto-segmented with conditions regarding products purchased, order value, or any other activities. It is important to segment customers for engagement campaigns. For instance, personalized messages or product recommendation works better with analyzed purchase behaviors. Pricing automation One of the amazing ways to save time and effort is to use pricing automation software. Business owners can feed the appropriate information into the software system. Then, the pricing automation system would generate useful data regarding the pricing and determine the appropriate price. Moreover, for enterprise platforms like BigCommerce, you will have the option to publish different price lists for separate customer groups. This will especially benefit B2B businesses with dynamic pricing strategies. Automated Order Management An order management system (OMS) is a technology that helps merchants track orders across several channels. Order processing and fulfillment are the actions that are undertaken by the system. Automation Order Management enhances the productivity and efficiency levels of the employees. It helps them in offering the highest-quality services to the people. GritGlobal has now offered BigCommerce and Shopify automation app, named Atom8. If you’re looking for an effective automation app with affordable pricing plan, you can discover our Atom8 automation apps: Atom8 on BigCommerce: Atom8 on Shopify: Inventory Management System An inventory management system (also known as an inventory system) is a method of tracking items across your whole supply chain, from purchase to production to final sales. It determines how you handle inventory management in your company. It offers alarms for low stocks or out-of-stock products. This is how it helps in refilling the stocks of the Company’s inventory. Moreover, inventory management or PIMs offer stock calculation and demand forecast for better planning. There are different types of free as well as premium inventory management systems available in the market. You can test them out and go with the software system that serves you well. B2B companies, however, might need a bit more carefully planned approaches to find necessary automation features. In case of zero inventory but you don’t want your customers to skip purchasing your store due to the accidental mistake, changing it to backorder status will help. Customers can purchase your products as normal, and their purchased items will be dispatched when it’s in stock. Don’t forget to discover our app BackOrder: The app allows your customers to purchase even with 0 inventory Further reading: Best Inventory Management Automation Use Cases Conclusion These are some of the top techniques that help in automating workflows the B2B Ecommerce Retailers. Thus, it increases the conversion rates, sales rates, and revenue of the business to a greater extent. Ultimately, an eCommerce business should automate all possible tasks to maximize productivity. In order to do that, merchants need to ensure that all technical systems can integrate with each other, or implement an eCommerce workflow automation to manage all processes.
Top BigCommerce Stores: Toyota and Sales Channel Expansion
About Toyota Toyota has selected BigCommerce for powering its online business and consumer merchandise online. BigCommerce is the major leading cloud commerce platform. It enables the mid-market and fast-growing brands to reach a wider audience and attain their organizational goals. This is a fantastic platform for Toyota that would give Toyota more opportunities to make money online. Toyota has selected the platform because BigCommerce had enabled the platform to attain a higher economic position. Many brands of online stores had achieved more traffic, performed supremely, and converted highly on BigCommerce. The Company had enabled the small businesses to grow into giant firms. It had also grown its business by emphasizing its focus on selling and marketing techniques. The Need to Expand Ecommerce Operations Toyota had distributed its merchandise within two regional locations having spent 30 years in the market. The Company chose the BigCommerce Enterprise for expanding its merchandise across 250 dealerships across Australia. The organization also deals directly with the consumers. Toyota had also planned to introduce itself on the eCommerce platforms with its retail strategy. The Company also aimed at bringing merchandise operations in the coming years. The businesses are increasing their sales rate, conversion rates, and generation of revenue by including in-store, online and on-the-go retailers. They are also selecting an eCommerce platform, which will help them in growing their business as it grows. So, Toyota required the new eCommerce platform to increase its sales, conversion rates, and revenue generation. Many SaaS platforms offer excellent eCommerce platforms. However, every business has unique requirements that need to be fulfilled by the business owners. BigCommerce has also offered clients a customized solution for supporting a variety of business requirements. Finding the Right Ecommerce Platform There are many requirements of the business. For instance, a business requires an eCommerce platform that requires enterprise-grade stability, security, and reliability. These are some of the top requirements that are not offered by all SaaS platforms. Some SaaS platforms offer updates every now and then, which keep disturbing the functionality of the website. The bugs also affect the quality of the website, which in turn affects the user experience. The user experience either encourages or discourages a person to continue with the product. So, Toyota expands its business by reaching a wider audience. BigCommerce promises to increase the average order value, conversion rates, and impressions of the brand. It helps people in reaching the beneficial and profitable plans of Toyota. This is how; it conducts the branding of the company, bringing every plan of the Company to the potential customers. It works excellently towards the business growth of the Company. Conclusion BigCommerce is a beneficial platform that offers a customized and specific solution to the customers. The conversion rates, sales rates, and revenue had increased considerably. Toyota intends to use the SaaS platform of BigCommerce for increasing its sales and revenue to a greater extent.
3 Common Types of Ecommerce Automation
Running an eCommerce business can be a daunting task, with numerous processes and tasks requiring constant attention. From managing inventory to processing orders, handling customer inquiries, and monitoring website performance, the workload can quickly become overwhelming. Fortunately, eCommerce automation technologies have emerged as a game-changer, offering eCommerce businesses the opportunity to streamline operations and boost efficiency. In this blog post, we’ll explore some of the most common types of eCommerce automation and practical applications of these powerful tools. What is eCommerce Automation? eCommerce automation refers to the use of digital or technology-driven tools and systems to automate various tasks and processes within an eCommerce business. These tasks are triggered automatically by certain actions or inactions from customers, the eCommerce team, or other events, without requiring human intervention. In essence, eCommerce automation involves setting up software or online systems to perform specific tasks automatically, once predetermined conditions or triggers are met. This could include tasks related to marketing, sales, fulfillment, customer service, and more. Some examples of eCommerce automation include: The primary goal of eCommerce automation is to streamline operations, improve efficiency, and enhance the overall customer experience by minimizing manual intervention and ensuring timely and personalized interactions throughout the customer journey. Key Benefits of eCommerce Automation Automating various aspects of your online business can make a big change, boosting your sales, marketing, and inventory management efforts. Let’s explore how leveraging eCommerce automation can give your digital storefront a competitive edge. Supercharge Your Marketing with Email Automation Email automation empowers you to send personalized, timely emails to customers without manual effort. Using robust marketing automation tools, you can design targeted email campaigns that resonate with your audience, nurture customer relationships, and drive conversions. Each automated email becomes a strategic step toward better engagement and increased sales. Data-Driven Sales and Marketing Strategies With eCommerce automation, you can bid farewell to guesswork and intuition-based decisions. Automation provides valuable insights and data-driven precision to shape your sales and marketing strategies accurately. Implement dynamic pricing, targeted customer outreach, and harness the power of AI analytics to stay ahead of the curve. Streamline Inventory Management In the fast-paced world of eCommerce, inventory management can be a challenging task. Automation tools come to the rescue, minimizing human error and manual labor. They maintain accurate stock levels and intelligently manage your inventory, freeing up your team to focus on strategic planning and growth initiatives. In essence, eCommerce automation brings efficiency, personalization, and data-driven decision-making to your online business. It streamlines operations, enhances customer experiences, and positions your digital storefront at the forefront of innovation and service excellence. Common Types of eCommerce Automation The eCommerce landscape offers various automation workflows designed to streamline operations and enhance the customer experience. Among the top eCommerce automation workflows that deliver significant value to customers are: Workflow Automation Workflow automation allows you to automatically execute repetitive business processes without manual effort. It saves time, boosts revenue, and streamlines operations by intelligently automating mundane tasks. Workflow automation software frees up your team to focus on more important work that drives business growth. Fulfillment Automation Fulfillment automation harnesses technology and resources to handle the order fulfillment process automatically. By automating fulfillment tasks, companies can accelerate procedures, save time, and minimize human errors. Essentially, fulfillment automation employs specialized software solutions that enable businesses to manage and optimize their fulfillment workflows efficiently. From order processing to inventory management, shipping, and delivery tracking, these automation tools take care of the intricate details involved in getting products to customers. Sales Automation Sales automation is all about eliminating tedious, time-consuming administrative tasks from the sales process. The goal is to free up your sales team from irrelevant, unimportant activities that don’t directly contribute to closing deals. With sales automation in place, your sales reps, managers, and leaders can concentrate their efforts on what truly matters – selling your products or services – instead of getting bogged down by administrative chores and data entry. Atom8: Simplifying BigCommerce Automation If you have a BigCommerce store, refer to the Atom8 application from Grit Global, which is the ultimate choice for your eCommerce automation solution. Embrace the power of Atom8’s BigCommerce automation and experience a new level of efficiency for your online business. With tedious tasks automated, your team can concentrate their efforts on what truly matters – driving innovation, providing exceptional customer experiences, and propelling your BigCommerce store toward sustained growth and success. Final thoughts By implementing the right eCommerce automation strategies, you can streamline operations, enhance customer experiences, and boost your bottom line. From email marketing and inventory management to order fulfillment and customer service, the possibilities are endless. Take the first step towards a more efficient and profitable online business by exploring these top eCommerce automation solutions. Ready to revolutionize your eCommerce operations? Contact us today!
Measures to optimize eCommerce website for better user experience
It’s very tough to attract customers in today’s business world. Due to tough competition in the market, it’s quite tough to get more customers easily. The competition for an eCommerce site increases hugely. To attract clients proper strategy is needed always. You have to make proper online strategies that help to attract customers. If you want to gain more customers’ attention, then you have to provide the best shopping experience always. if the customer did not get any user-friendly experience, then they won’t come to shop again from your site. Optimize an eCommerce website is very important. So, following points you have to remember always… Improve navigation Your website navigation system must be easy. If you have a complex website design, then customers will leave the site. Make simple design always which attract customer. So that they can easily click on the site and shop unlimited. You have to make a design in a way so that customers can easily shop for products. It should be easy for customers always. The more you will simply navigate your website the more you will get benefits. Customers would love to visit your website daily and it helps to generate leads and increase sales volume. User product suggestion to upsell and cross-sell Users of your website should provide feedback. As per their feedback or suggestion, you can up some products at your eCommerce website or remove some items. This will help to increase sales volume and generate more leads. Some users always love to provide some suggestions regarding products or their quality or another type. So, you have to use those products which have already higher demand. This helps to increase sales and generate more and more leads. Choose the best deal online and then proceed. Use more products on your website now! Get always optimize eCommerce website because it helps to generate leads and improve sales figures always. Optimize internal search and filters SEO plays an important role for eCommerce websites. The more your target keywords and products got rank, the more you will gain profit. Optimization of each product you want to add to your website is always easy and simple. Once you optimize your prime products within your website, people will be able to check those on the first page of the site. You have to identify those products whos have much demand. Optimization helps to increase traffic, generate more views and increase the customer base. Every product should be optimized all the time. Utilize out-of-stock product page It’s always better to utilize the stock product page. Whenever any product on your site becomes out of stock, then the customer will visit another site to get that product. So, you have to maintain your stock properly. Whenever you get minimum stock, place an order so that before it’s out of stock product will come. These ensure that you have always sufficient products. Besides, you can present other options for customers on sold-out pages. For instance, allow backorders, back-in-stock notification, or recommend similar products.
