Customer segmentation is the process of creating sub-groups of your shoppers based on their shared characteristics. Given that 77% of ROI comes from targeted and…
Companies everywhere are embracing automation technology to transform their tedious manual tasks into streamlined procedures that are executed when needed. This is because eCommerce workflow…
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Email marketing is one of the most commonly-used and effective marketing channels these days. For every $1 spend, you can expect a return on investment…
As an entrepreneur, you are too busy with getting the task done on time. And there’s only that many hours a day. Thus, the only…
COVID-19, despite all of its detrimental impacts, has signaled a positive trend within the eCommerce market with the witnessed growth of 4 to 6 years…
As a matter of fact, the core purpose of any enterprise is to increase revenue, no matter what the industry. Since then, the terms Upsell…
Year over year, Black Friday and Cyber Monday continue to make Thanksgiving one of the biggest shopping events of the year. Amidst the endless sea…
Email marketing integration is to make use of available platforms to streamline email marketing activities in your businesses. More than that, integration allows marketers to…
Approaching customers with a one-size-fits-all marketing strategy is far from a best practice because customers differ from one another in their needs, wants, and buying…

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