Update BigCommerce Order with HTTP Request

Atom8’s latest feature, HTTP Request, is a powerful tool for store owners to create workflow using BigCommerce API. This example workflow using HTTP Request updates incoming orders with accurate customer information, even when they are not logged in. Even if your customers have been logged out or forgot to re-login to their account before purchasing, […]

BigCommerce Atom8 vs. Celigo vs. Flxpoint vs. Walmart Connector

Let’s take a look to see what’s the best choice for BigCommerce eCommerce Automation software between Atom8 (a no-code eCommerce Automation software) vs. Celigo (an iPaaS – integration Platform as a Service) vs. Flxpoint (an eCommerce operation platform) vs. and Walmart Connector (a dedicated store-to-seller integration app). Understanding the difference between connector applications, integration platforms, […]

5 Common Customer Segmentation Mistakes

Customer segmentation is the process of creating sub-groups of your shoppers based on their shared characteristics. Given that 77% of ROI comes from targeted and triggered campaigns, customer segmentation has always been one of the core digital marketing tactics. Segmenting your customer base enhances your understanding of customers’ behaviors and thus personalizes promotional campaigns for […]

5 Must-Know Workflow Automation Examples to Increase Productivity

Companies everywhere are embracing automation technology to transform their tedious manual tasks into streamlined procedures that are executed when needed. This is because eCommerce workflow automation has been extremely effective for businesses of all sizes. Its benefits include reduced operational cost, increased productivity, limited human error, and time-saving. Automated workflows are in fact a chain […]

How to Increase Engagement with Email Marketing Automation

Email marketing is one of the most commonly-used and effective marketing channels these days. For every $1 spend, you can expect a return on investment of up to $51. This would be an ideal ROI for small businesses knowing that every dollar spent on marketing effort is worth it. At a time when there are […]

9 Best Automation Apps For Shopify Stores

As an entrepreneur, you are too busy with getting the task done on time. And there’s only that many hours a day. Thus, the only thing you can do to boost efficiency is to make every hour more productive. This is why having the best automation apps are one of the most important determinants of […]

Small Business Automation Tips in 2021

COVID-19, despite all of its detrimental impacts, has signaled a positive trend within the eCommerce market with the witnessed growth of 4 to 6 years ahead of its time. The eternal quarantine has demanded small and medium enterprises (SME) to scale up their business to meet the increasing needs of customers who are unable to […]

9 Effective Upsell and Cross-sell Tips

As a matter of fact, the core purpose of any enterprise is to increase revenue, no matter what the industry. Since then, the terms Upsell and Cross-sell came into being to help businesses achieve that goal without spending time looking for new customers. Thanks to Upselling and Cross-selling, many businesses, especially in the e-commerce industry, […]

Holiday Automation: 6 Ways to Make Black Friday More Profitable

Year over year, Black Friday and Cyber Monday continue to make Thanksgiving one of the biggest shopping events of the year. Amidst the endless sea of “best practices” and “easy tips and tricks,” you may easily get consumed with menial tasks that don’t make a real impact on your E-commerce business. And that’s where automation platforms come into play.

Holiday marketing campaigns for maximum impact

Email marketing integration is to make use of available platforms to streamline email marketing activities in your businesses. More than that, integration allows marketers to put together more detailed pictures of customers and prospects, segment them into targeted groups and send them more relevant and timely content. All being made with automation. Email marketing won’t seem to be that hard and time-consuming anymore.

Automated Customer Management Best Practices

Approaching customers with a one-size-fits-all marketing strategy is far from a best practice because customers differ from one another in their needs, wants, and buying behaviors. Therefore, personalization becomes an essential component in creating & developing customer satisfaction in their shopping experience. To achieve this, it is important to engage and retain the right customer […]

Email Marketing Integration: The key to personalized marketing & timely engagement

Email marketing integration is to make use of available platforms to streamline email marketing activities in your businesses. More than that, integration allows marketers to put together more detailed pictures of customers and prospects, segment them into targeted groups and send them more relevant and timely content. All being made with automation. Email marketing won’t seem to be that hard and time-consuming anymore.