Product Update – eCommerce Merchandising Automation to optimize storefront & drive more sales
From best-selling to collection-based products, homepage layout to category pages, photography to social proof, eCommerce merchandising is an indispensable part of any online store.
5 Ways to Boost eCommerce Conversion Rate
An e-commerce website conversion rate represents the effectiveness of your company’s process in guiding visitors into the sales funnel. A high conversion rate demonstrates that your website is successfully generating lucrative leads, while a low percentage indicates that immediate strategies should be implemented.
Create & utilize automated workflows on Atom8
The quicker you can set up automated workflows on Atom8, the sooner you can hit the ground & running. So, what is an automated workflow and how to effectively build & apply an effective one? We have all the answers for you hereunder. What is an automated workflow? In its purest, simplest form, Atom8’s automation happens through the automated workflow of Trigger – Condition – Action. And here’s how it works: You are the owner of a groceries store and there is an upcoming sales program. Let’s say you want to offer a 50% discount to each customer who has spent over $500 in their order. The workflow would be: Trigger: WHEN an order is placed by the customer Condition: IF the customer’s order value include tax is greater than $500 Action: THEN segment the customer into “VIP group” AND auto-send a “Thank-you” email with the 50% discount code. Once you’ve finished setting up the workflow, you can sit back and let automation do the hard work. Creating workflows on Atom8 You can decide to do it from scratch, or choose the option where the most heavy lifting is already done for you (from a template). From scratch with step-by-step guidance Customize every aspect of the workflow operation for your unique use case. You’ll need to set up triggers, conditions and follow-up actions to get finished workflows. It’s up to you to decide and organize the flow. However, learning new concepts, coming up with new ideas & creating workflows on your own might not always be easy as it sounds. We feel you! Therefore, we got you covered with the in-app interactive guide – Released in our latest product update. For this guide, you’ll be going through an “educational” tour that talks in detail about each and every step when creating workflows on Atom8. Apply Atom8 to learn more! From a template There’s no need to reinvent the wheel if workflow templates are built for your use case. Atom8 offers 80+ templates in the app’s library. Read more about free pokies more chilli. This can help you start automating more quickly and experiment with workflows of different areas in your business. All you need to do is pick the template, customize the content, texts and options so they fit your case. And, voilà – your workflow is ready to go. Creating workflows on Atom8 Found a template that looks promising for your use case? You can pick it and apply immediately after several simple manipulations. Select any template from Atom8’s workflow template library Preview in the “Workflow” section Once you think this template is right for you after previewing, click “Create workflow from template” Most popular templates Customer segmentation: Merchants can assign customers to specific groups or to add custom attributes to segment customers. For example, in “Segment customers based on order amount” template, based on your specific business case, you can change the amount value and name your own customer groups. Product Management: Merchants can schedule product publications and categorize products automatically. For example, “Categorize products based on inventory level” template is displayed as follows: You can add products that inventory level reaches low-stock threshold to category “Last Chance” to promote on the storefront and remove it when it is out of stock. Campaign management: Helps merchants set up sales campaigns, product release, restock updates in which merchants can schedule product visibility, themes, discounts and more. For example, “Schedule a promotion campaign” template works by setting the time to publish/unpublish category pages and apply discounts on products.
5 Types Of eCommerce Customers And How To Convert Them (Part 2)
Converting your customers is key for any business endeavor. Flourishing business owners understand what their customers want and how to convert them. In the e-commerce landscape, failures in figuring out your customers can cost your company lots of time, money and efforts.
5 Types Of eCommerce Customers And How To Convert Them
Converting your customers is key for any business endeavor. Flourishing business owners understand what their customers want and how to convert them. In the e-commerce landscape, failures in figuring out your customers can cost your company lots of time, money and efforts.
Creating Customer Segments with Atom8
It is important to segment customers into groups for corresponding marketing campaigns. Atom8 is the perfect tool to easily create customer segments so you can automatically run your customer relationship plans with precise segmenting that helps you better connect with your shoppers.
SunglassLA: Summer sales campaigns with Atom8
What Sunglass LA needed for their biggest sales campaign yet was an automation tool that helped reorganise the store’s data and automate repetitive tasks. And they found exactly what they needed
Don’t lose your customer in the delivery process
Waiting for the package is the most emotional and exciting part of the buying journey. Take the lead out of your competitors by being the proactive partner to your customer. They want to know where their package is and when they can receive it. Business owners are all aware of this expectation but do you have the answer to fulfill this?
Birthday Marketing Ideas to Get Customers
Birthdays are a big part of everyone’s year. Accordingly, a birthday is a great opportunity to nurture and strengthen your relationship with your contacts, by engaging with them through a gift or offer on their special day, or in their birth month.
4 Small Business Challenges Every Merchant Should Know
Like training for a marathon or mastering the art of making croissants from scratch, running a small business requires lots of effort. From the beginning, small businesses are likely to come across many different challenges that does not hesitate to come all over at a time. While some obstacles are easy to overcome, some may take you many sleepless nights.
3 Key Components of Profound Ecommerce Customer Relations
You spend a lot of time and effort on acquiring a new customer, you would never want him to purchase just 1 order then leave to your competitor side. You want them to buy more with up-sales & cross-sale campaigns. Let’s answer the question: “What does a customer appreciate when receiving from you?”
3 Must-Have Post-purchase Customer Engagement Workflows
In this article, we outline 3 e-commerce must-have after-sale customer engagement workflows that all e-commerce business owners should familiarize themselves with to ensure that they’re not missing out on opportunities to capture, engage, and convert valuable leads.
