Thanks to cross-selling, a lot of famous eCommerce businesses can earn billions of dollars each year. However, not all businesses can boost revenues by conducting cross-sell strategies like the famous ones. Therefore, our article today will bring 5 examples of the real cross-selling cases from well-known businesses to you to help you withdraw some valuable lessons and thus apply to your own business contexts.
These 5 eCommerce Cross-sell Examples Can Inspire You
As a clothing store, Madewell has successfully gained millions of dollars from its cross-selling strategies. Their cross-selling focuses on the product pages, and the product recommendations appear when the customers view product information. Below currently viewed products, Madewell recommends a list of products which are called “you might also love”. They have utilized the customers’ data to generate cross-sell suggestions and optimize the data functions. They do not focus only on current customers’ behaviors but also refer to other customers who have the same behaviors and same interests to produce recommendations.
Lush is famous for their organic products, including cosmetics, hair care, body care and bath bombs. Particularly, they are also famous for their cross-sell strategies. Lush’s cross-selling focuses on products which are currently selling and getting positive ratings. They also use product pages for showing the lists of cross-sell items, which are called “Lushies are loving these right now”. As you can see, they called their customers “Lushies”, which is a close, friendly name to communicate with them better and enhance the effectiveness of cross-selling as well. Therefore, you should align your branding approaches with cross-selling strategies to double success.
As the big online marketplace, Wayfair offers their customers a variety of products types which support customers ‘ daily life. They usually use cross-sell strategies to boost sales on related products. Wayfair chooses the checkout page to generate in-cart cross-sell recommendations which are closely related to in-cart products to help customers have better experience. Moreover, Wayfair usually suggests lower cost products, compared to the in-cart ones, to alleviate the cost burden of customers and reduce shopping cart abandonment.
While Asics is only famous for shoes, they also earn a considerable amount of revenue from their clothes and accessories. Like Apple, Asics also suggests complementary products at the checkout stage. However, instead of recommending a list of products, Asics suggest only one product at a cheaper price to persuade customers to put one more item into their shopping carts. Therefore, if you want to cross-sell a single product like Asics, you should make it affordable and reasonable.
As a furniture and frame brand, Target chose to conduct cross-sell in sets. This is an advanced form of complementary recommendation but it also helps Target advertise their collection cleverly. This approach can help the customers furnish and decorate their room more quickly and pretty without too much effort and research.
With the real cross-sell examples in eCommerce stores, we hope that you can draw some particular lessons. So that you can conduct their own cross-selling, boost revenues and customer satisfaction. Moreover, we also suggest to use a product recommendation tool to make it easier.