Dollylocks – The Simple Step to Capture More Sales
About Dollylocks Dollylocks was founded by passionate dreadlock artistry and education specialist. Recognizing the need for a specially designed dreadlock maintenance product line, she launched Dollylocks in 2011. After more than 10 years of operation, it has become extremely popular globally as a vegan, residue-free brand for all hair types and textures. The Challenges Covid-19 brought disruption to most industries and businesses, and Dollylocks couldn’t avoid its effect. The global shortage of packaging and raw material hits hard, especially for a business prioritizing ingredient integrity and handcrafting their products in small batches. Therefore, Dollylocks has no choice but to put their items on backorder. That is when they have to face another challenge since their current eCommerce platform – BigCommerce has no native “backorder” feature. What they did to overcome obstacles Having over 20% of their category unavailable, Dollylocks needs a quick solution to receive backorders on their site. There are currently several workarounds, but they are time-consuming and problematic for inventory management. Considering this, the Dollylocks team went on a quest for a simpler solution, that’s when they found BackOrder in the app marketplace. BackOrder not only helped them allow purchases past 0 stock easily but also maximized transparency to customers during a difficult time. It also didn’t take much time to get familiar with how the app works. All that the team needed to do was assign out-of-stock items to the app and everything is ready. Furthermore, the support team was quick to respond to any inquiry and customized theme support. Results After two months of using BackOrder, Dollylocks was able to rescue 8% of its revenue. They absolutely love the app and began a new exploration with GritGlobal’s solution for upselling and cross-selling – Order Booster.
Bedford: The Journey To Customer Satisfaction
About Bedford: Bedford is an American photography company enriching people’s lives with a wide range of products in precision, optics, and even classes. Since 1974, Bedford has provided a great selection of high-quality products at the best deal, with a team of photography professionals providing excellent customer service. Bedford Camera & Video values its customers in many ways: “In specialty stores today you’ve got to create a service, a package, but you have to be competitive on price as well… not beat prices, but be competitive” – Stan Bedford (Founder of Bedford). “We’ll compete with the big-box stores, but we’ll do it smartly—by being productive,” he adds. The problem of running out of stock It’s not uncommon for a company to run out of stock on their most popular items, which results in customer journeys ending up somewhere else. During BFCM seasons, quality products can take a long time to arrive in the inventory and even longer deliver to customers. Meanwhile, the Bedford website has received a significant increase in traffic in the sales period and a decrease in conversion rate. The marketing campaigns become a waste if the customers do not finish their journeys at the check-out cart. Therefore, Bedford has looked at how they can smooth out the experience without accelerating the product delivery procedures, as it is pretty impossible at the time. The solution should assist us with product manufacturing and shipping numbers which we can estimate correctly each time we place product orders. Then, BackOrder came through While BigCommerce does not have such a native feature, Bedford chooses BackOrder because it appears conveniently as BigCommerce apps integrating perfectly with every E-commerce store. The app notifies customers about the out-of-stock products but still allows them to purchase and deliver them on a particular day. Being a solid solution to the problem, the team had signed up for enterprise plans and retained valuable customers. As a result, the revenue has increased by 16.4% since Bedford integrated BackOrder into the system. What made Bedford stay with us was not only because of the innovative solution but also because BackOrder has effortless 1-click installation and easy-to-use features. From being a customer to becoming a partner Being productive is the key to producing the most accessible and efficient customer journey and experience. “My honest desire is to treat them as I’d want to be treated if I were in their shoes,”- said the Founder. Bedford cares more about its customers and workers, so the team often looks for improvements in their daily tasks. During the busy seasons, the staff is frustrated with all the manual tasks. They have to spend their time with many things such as customer service, replenishment, campaign planning, etc. Bedford could make use of automation tools to automate these tasks. Thus, Atom8 is another solution we offered to help the team stay on track priority. They can focus on their profession and take advantage of their best daily time. Being productive is putting customers and workers first. “Stan Bedford wouldn’t open the stores on Sundays, explaining that it’s a day for the family.” BackOrder and Atom8 create a seamless customer experience and reduce a large workload, contributing significantly to Bedford’s productive philosophy. Bedford has received glowing customer feedback nearly daily through various digital channels.
BigCommerce merchants’ guide to improvising customer service for supply chain issues
During the eCommerce explosion, the eCommerce merchants need to deal with various supply chain issues due to the sky-high demand and short supply with other barriers to logistics activities. The supply chain problems can cause customer dissatisfaction and worsen your customer service, so the eCommerce merchants should prepare for those barriers during their selling activities. Today, our article will give you some solutions for customer service to confront supply chain issues. What Should You Do With Customer Service When Facing Supply Chain Problems? Be Transparent The customers should have detailed information and the right to keep track of their product fulfillment process, so the BigCommerce merchants should give them access to the tracking systems. If there are problems with their shipment, the sellers should provide customers with transparent reports about the incidents. When the customers are aware of the unexpected and uncontrollable issues, they can sympathize and are willing to wait for late delivery rather than keeping silent during the problems. Suggest Alternatives If you have a lot of products and one of them can be the alternatives to the customers’ products that get stuck due to supply chain issues, you can offer them the second choice. This approach can help avoid the negative impacts of supply chain issues and keep the transaction smooth. The BigCommerce merchants should pay attention to the supply chain shortage such as semiconductor shortages, plastics shortages, food shortages, etc. For example, the BigCommerce merchants can use organic or eco-friendly materials to replace some kinds of plastics. Another way that can help the sellers alleviate those shortages is using backorder. The BigCommerce merchants can install the BackOrder app and pre-set all the related products as backorder; the customers can still place orders and receive the shipment later. Compensate For The Delays No one wants to wait for a long time for their favorite products. You must reinforce customer satisfaction, you can compensate by giving them a discount, or voucher on current or next orders. Moreover, it is also a chance for you to keep customer relationships and encourage their demands on your BigCommerce stores. Keep Customer Engaged When customer satisfaction has been negatively affected due to supply chain issues, the BigCommerce merchants should keep them engaged via email marketing and real-time notifications. At this step, you can utilize customer data to generate insights and then find suitable approaches to connect with customers. The BigCommerce merchants can take advantage of this point to upsell or cross-sell with accurate well-matched product recommendations. However, it would be best if you still were careful because the border between suggestion and disturbance is delicate. Conclusion The global supply chain is stressful, so you need to have appropriate backup approaches to relieve the impacts on your selling activities. We hope you can improvise in customer service and run your BigCommerce businesses smoothly in this challenging context.
Too busy? Discover the best eCom automation agency to help you
Nowadays, eCom automation agency has expanded to leverage operation and business productivity. Many agencies can help you on the eCommerce transformation journey. However, choosing the most suitable partners for your store development isn’t easy. Therefore, today’s article will recommend some options for eCommerce automation agencies with detailed introductions of their products and services. Maybe You Need The Helpful Supports Of These eCommerce Automation Agencies. GritGlobal GritGlobal has been famous in the eCommerce world with its excellent automation solutions. They are the 2-time winner at the 2020 BigCommerce Flagship Partner Summit for Best User Experience and innovative integration award. If you are running businesses on BigCommerce and Shopify, you can get started with automation via GritGlobal’s solution: Atom8. Atom8 is considered an all-in-one platform that can help eCommerce merchants automate different business tasks, including customer segmentation, scheduling content posts, order fraud detection, order fulfillment, etc. Also, with Atom8, your staff will no longer feel overwhelmed with the heavy workload and busy tasks as they can stay in one place and complete necessary tasks with the support of Atom8 integration. Moreover, GritGlobal also provides other solutions for backorder, product recommendation, and B2B platform for eCommerce merchants. ArgonDigital ArgonDigital is also another option for automating your eCommerce business. This agency’s service will focus on marketing automation rather than the whole enterprise, so this could be the best choice if you are looking for the tools to strengthen your marketing strategies. With ArgonDigital’s solution, you can easily drive new leads to your eCommerce stores, convert them into buying customers and maintain long-term customer relationships. Bing Digital Bing Digital is a competent eCom automation agency with over 20 years of experience and over 500 projects in different industries. Although they have focused on eCommerce website building, they also provide automation transformation services for eCommerce businesses. They offer automation systems in inventory management, accounting, and shipping management. Moreover, they also allow business runners to keep their eyes on their business performance through performance reports. LunarEcom LunarEcom is an eCommerce automation agency that only supports eCommerce stores on Amazon. Despite the limited number of platforms, LunarEcom offers a full automation package from sales to different operation tasks. Moreover, LunarEcom is not only a service provider but also a trainer as they provide a consulting meeting to guide the business runners to help them learn how to manage an automation business. If you are currently running a business following drop-shipping models, you can confidently choose this agency as LunarEcom’s solutions are compatible with eCommerce dropshipping businesses. Conclusion We have collected and introduced the top agencies for eCommerce automation that can help you transform your business. We hope that your business will no longer feel stressed with the heavy workload and business tasks in the future.
Save these 4 customer re-engagement email examples for later use
Maintaining long-term customer relationships is essential to all eCommerce businesses, especially in the competitive world. Sometimes, the customers tend to neglect your notifications, rarely visit your site, and ignore all the interactions. Thus, you need to find ways to re-engage them if you don’t want to lose them completely. Therefore, today’s article will give you 4 re-engagement email examples that you can apply to get closer to your valuable customers. 4 Customer Re-engagement Email Examples That You Should Never Miss Duolingo Duolingo is famous for its re-engagement email campaigns. The way they send the message to customers is simple but attractive and call-to-action. With the short but cohesive headline “We haven’t seen you for a while,” Duolingo expresses the email’s purpose quickly. The customers can easily realize why they receive this email. Duolingo also adds a green mascot logo with a sad face to convince the customers to return. Also, they add an invitation to ask whether the customers want to learn the language with a more substantially-to-action sentence, “Take a 5-minute lesson now”. If the customers want to get back to the app, they can click on the “Get back on track” button to be transferred directly to the app. H&M If you want to invite the customers to come back to your eCommerce stores, you should give them the motivation to do so. In this case, H&M chose to provide the customers with a coupon of 15% off for the purchase to encourage them to “stay together.” Moreover, this brand also gives them some messages at the end of the re-engagement to highlight its significance as part of H&M customers. Disney+ Disney’s re-engagement email exemplifies the “right things at the right time” approach. The re-engagement was sent during the Christmas season, when the customers usually stay at home, listen to Christmas songs and watch Christmas programs. To get these insights, Disney+ sense-engagement emails with recommended film lists. Under each suggested item, Disney+ adds the remarkable “Reactivate Now” button to catch customers’ attention and lead them back to your site in one click. Blue Apron Blue Apron takes advantage of the FOMO effect to form their re-engagement emails. Its re-engagement emails add lively, vibrant, colorful, eye-catching, and delicious dishes. The customers could miss out if they still ignore notifications and don’t visit their site in the future. In the email footer, a short message “Come back and cook with us” attract customers back to the site. Conclusion Customer re-engagement email plays a vital role in increasing customer lifetime value and ensuring stable business development. We hope these four examples could grant you some ideas to improve customer returning rates and repeat purchase rates.
5 clever ways to streamline your eCommerce store with automation
Before inventory and before staff, time is your most valuable resource so the eCommerce-streamline process can be essential for the future of your business. With so many different tasks, like stocking the right products, taking orders, and managing payments, pulling you in every direction, it is incredibly difficult to stay on top of it all. That’s without mentioning your marketing efforts or your customer service endeavors! So, how does a growing eCommerce business increase its customer base while keeping current customers happy? With eCommerce automation, that’s how. Automation is the future of tech, and with that, we’ve seen a glut of new automation tools being released for eCommerce businesses. As a store owner, it’s the best tool in your arsenal. In this article, we will show you five clever ways to streamline your eCommerce store with automation in this article. Inventory Management An automated inventory management system is software eCommerce stores can plug directly into their websites to maintain and monitor stock levels. Wholesalers, distributors, and partners can automatically add, delete, and amend stock in real-time. This reflects on your eCommerce site, eliminating the risk of overselling an item. Firstly, you save time by no longer needing to update inventory management numbers on a spreadsheet, as the counts are increased or decreased when new stock comes in or when it’s sold or returned. There’s no human needed to do this, removing the chance of human error. Order management software updates stock numbers instantly, so whether you’re doing a dozen or a few hundred transactions a day, so you’ll never sell something you don’t have. Unifying the back and front end of your eCommerce site gives your end-users a seamless experience without the need for you to change or update anything yourself physically. This is known as headless eCommerce, and having it function properly is critical for a modern store’s success. Customer Management Another important step in the eCommerce-streamline process is customer retention . One of the best ways to boost retention is rewarding customers for their loyalty. You can use some basic automation tools to track and reward loyal customers. Smart workflow automation tools can tag customers based on their purchase history. You can then program them to target these people with emails containing discount codes and thank you notes, adding some personalization. This can all be in tandem, separating. Speaking of email, strategic and targeted email campaigns are still the best way to generate more sales. Most stores use a dedicated platform to handle email marketing. Automating workflows to improve these processes isn’t tricky if you’re the same. The easiest way to automate is by syncing an email client with your CRM system. By doing so, you ensure to segment email list as well as possible. Order management Order management is vital for online store operations. It’s how orders get tracked and managed, from purchase to delivery to follow-up. It overlaps customer service, project management, and more. Many of the steps involved in order fulfillment can get automated. The numbers vary, but anywhere from 65-80% of eCommerce carts are left abandoned. Reminding customers of their abandoned carts can bring them back and be an automated process. Integrating your eCommerce software and email platform with effective remarketing is easy to send these reminders. Another crucial factor of the eCommerce-streamline process is dispatch and delivery. Failed deliveries become a considerable expense. Often, the problems with distribution come from small, human-made mistakes along the way. A warehouse worker may mistype an address on a label, or the system files the order as complete in your system when it hasn’t left. A warehouse management system disentangles this part of your business, making it more efficient. By adding automation here, you can get multiple tasks done in a single click, such as printing labels and marking orders as correctly dispatched. It can create tracking numbers for deliveries as well. Sales Management With eCommerce, there aren’t many outbound sales. Most stores get their business through visitors to their site. However, if your company does employ a sales team, there’s room for automated workflows to make their lives more comfortable. Using automated workflows and assessment tools within CRM systems streamlines even further. If, for example, a new prospect is added to your system, a computerized device can instantly capture their details, schedule a call, and allocate that call to an agent. But we all know that making a sale isn’t that easy. A salesperson may need to make multiple calls to close a deal. Automation is how to ensure crucial follow-ups happen when they’re supposed to. Depending on how a call goes, a salesperson’s next step differs. Automated workflows can reflect this. If a call goes poorly, for example, then that specific prospect can be marked as lost. Automating follow-up emails to this segment can be adjusted based on the email’s content and when the email is sent. Payment management Ideally, as an eCommerce business, you shouldn’t have to phone and talk to a customer to accept payments. There are multiple different payment gateways you can automate to make the payment process more manageable. However, there are a few things to consider before implementing them. Is this payment gateway user-friendly? Does the gateway work in the country or countries you operate in? What are you looking to pay in terms of usage fees? Is it a payment gateway, a merchant account, or an all-in-one system? How easily does it integrate into your website? Does it support the preferred payment type your customers use? Lastly, does your business provide gambling, adult content, or travel products? Does the gateway protect customers’ privacy in these types of instances? An automated payment management system can integrate multiple platforms and give you a centralized way of managing your payment streams. They can also work out the extra VAT payments that change per country and offer automatic calculations on the final invoice. Conclusion The eCommerce streamline process boosts efficiency, productivity, and, as a result, your bottom line. The software works much
How medical device shortages affect your online store
Medtech has stepped up this year to respond to medical device shortages brought on by the COVID-19 pandemic. Despite these impressive efforts, a growing list of medical device shortages remains. FDA maintains a publicly-available, up-to-date list of the medical device shortages tied to the pandemic. This article will highlight howơ the medical device shortages affect your online store. COVID-19, China, and the tangled web of globalized supply chains The severe medical device shortages revealed by the pandemic have led several companies to reevaluate their supply chains. Plastics Today Editor-in-Chief Norbert Sparrow wrote in May that when much of China’s manufacturing shut down earlier this year, OEMs with a globalized supply chain had a come-to-Jesus moment. There are no simple alternatives. However, Sparrow noted. China has a skilled labor force and highly developed infrastructure unavailable at scale in most other low-wage countries. Reshoring and near-shoring can be options and they will become more consistent in the wake of the pandemic. However, there is a cost involved that some will find hard to bear. “If the U.S government provides direct and proper support and incentivizes domestic manufacturers [of PPE], I believe there will be some reshoring of production,” Mark Bonifacio told PlasticsToday, MD+DI’s sister publication. “There will be a short-term effort to address reshoring and localization of supply chains. In Medtech, as in other industries, we have been talking about this for at least the last four years. It’s important to manufacture the right products in the ‘right’ places. For instance, Asia for Asia, EU for EU, and North America for North America. Bonifacio added that when global conditions returns, market forces will be back in terms of availability, labor, and material costs. Bonifacio’s firm Bonifacio Consulting Services works with medical device OEMs and contract manufacturers. He concedes that he has ties to a Hong Kong business with operations in China, which may color his thinking. He is an investor and board member of several U.S. manufacturing companies. Rushing supplies to the COVID-19 forefront As MD+DI reported in April, the Global Healthcare Exchange (GHX) set up the COVID-19 Information Center to help healthcare organizations and medical supplies manufacturers manage shortages and navigate a shifting supply chain. The group has also developed a Critical Supply Reference List to help providers identify supplies and potential alternatives and offer greater visibility into the fluctuating demand for products. “The COVID-19 pandemic places intense pressure on manufacturers to get critical products into the market faster,” Denise Odenkirk, vice president of supplier sales at the GHX, told MD+DI. “GHX is leveraging several solutions and has created a few resources to help manufacturers.” Supporting agile scale-ups to address medical device shortages Also, in April, MD+DI reported on ATS Automation Tooling Systems’ efforts to assist medical device manufacturers in scaling up the production of critical devices during COVID-19. ATS is also working to enable manufacturers in other industries to quickly pivot to making products used in treating or diagnosing the disease. For over 40 years, roughly 55% in life sciences, ATS has experience manufacturing medical devices requiring the highest product quality. “This is the world we live in, we are used to this,” said Andrew Hider, ATS Automation’s CEO. “We are a global organization, and we own many different companies under our umbrella,” he said, noting that the company has experience in the nuclear and automotive spaces in addition to life sciences. “The machines, the process, and the technology—we can build the entire production line, whether a portion of the full assembly,” he said. Conclusion Above are some consequences of how device shortages can affect E-commerce stores. Preparations are important at this point, so stores will not be seriously impacted. If you have any questions, contact us, and we will help you.
Secrets to running a 7-figure eCommerce side hustle
How can you build a sustainable 7 figure online business? How is it different from earning 4, 5, or 6 figures online? And how can you scale to success? It’s very well possible to build a 7 figure online business. The online world offers lots of potential for making money – be it eCommerce stores, affiliate marketing, or social media marketing. But if you want to build your online empire, you probably also want to do it fast and make it sustainable. In this article today, we will reveal secrets to running a 7-figure eCommerce side hustle. Build Your Personal Media Platform To build a 7 figure online business you’ll definitely need a strong online presence. The more social media platforms you are on the better. There’s nothing like “too much” presence online. People need to know who you are and what your message is. Only then can they build trust in you – And they will only buy from you if they trust you. Every social media platform has a different audience. So, if you are active in many of them, you have the power to address several audiences. Dan Lok has big accounts on every major social media app and they are definitely a reason for his huge success. As of now, his youtube has 2.5 million subscribers. So, everything he does is seen by millions of viewers each day. If you pick one platform to start, then it should definitely be youtube. Why? Because youtube has the second most powerful search engine on the whole web. So, it’s your best place to start. But to scale up and get to 7 figures, you want to be omnipresent – you want to be active on every big platform. Make Your Message The next aspect that will make your 7 figure eCommerce side hustle successful is your message and your personal brand. The most important point is, that you have to stand for something. Most people make the mistake of trying to market to everyone. That doesn’t work because you become too generic. Generic doesn’t stand out. To have a clear message you have to identify your target audience. And I repeat – your target audience isn’t everyone. Find out who you want to serve. Men? Women? Students? Fitness junkies? After you’ve identified your audience you can model your message and brand accordingly. The right brand message is often polarizing. The right people will love you for it and the wrong people will be completely turned off – and you want it that way. Your personal brand is extremely important for your online presence. It helps you to build a tribe of loyal fans who love you and want to buy from you. Having this kind of relationship with your fans is a form of social capital. According to Dan Lok himself, social capital is often more valuable than financial capital. If you know how to use your social capital wisely, you can turn it into financial capital anytime you need it – it’s almost like a by-product. Products For 7 Figure Online Business The next thing you’ll need for your 7 figure online business is a product to sell. It can be anything from a product you developed, to online training, or already existing products that you sell via an affiliate link. All these options are valid. When you come up with a completely new product and your own idea you want to keep some things in mind, however. Before you start investing time and money into its creation, check the market. Is there any demand for your product? Is this something people really care about? In other words: is there a starving crowd hungry for your product? The thing is, you can’t create new demand in the market. You have to find out which demands and desires are already there. Then you offer a product following that. Create Your Own Course Creating your own online course is the easiest way to start your online business. Keep in mind, that it has to be valuable, however. The people taking the course need to be able to create actual results. You will then take those results and use them for further marketing. Their success helps to build your brand further. Now, how do you create such a course? First, it has to be a topic you know a lot about. Preferably something where you are already successful. Then you get into the thinking. How did you get successful? How can you reverse engineer your success for others? Spend some time on this. This is one of the cornerstones of your business. A course that doesn’t work kills your reputation. Don’t create it just to make quick money. It should be something you actually care about, a message you want to share with this world. If it’s important to you, you will automatically create a better experience for your students too. Conclusion Maybe you are thinking now “this all sounds like a lot of work”. It’s true, to follow this blueprint you need some endurance. And you also need to be willing to deep dive into the different aspects of your business. You need to become an expert on how to create online courses. Learn how to build a funnel. Think exactly about your target market and your branding message. Or get advice from the professionals to leverage your knowledge about eCommerce side hustle!
The Ultimate Guide: Selling wholesale on Magento.
Getting started with Magento to be a wholesaler is quite challenging as Magento is not an easy-to-use platform. Therefore, the wholesalers may need particular support from experts to build and sell on Magento. Today, our article will bring a detailed guide for Magento merchants to prepare for selling wholesale on Magento. How To Sell Wholesale On Magento Choose The Editions And Develop Your Site Magento provides users with three different plans for different purposes and budgets, so the wholesalers should consider the most suitable edition for their business. While the open-source edition offers basic features and functions for selling activities, Magento Commerce and Commerce Cloud plans to bring a wide range of features and powerful functions to support the merchants during the operation. The Magento merchants also need to charge following their selling revenues; the more revenues you earn, the more fee you need to pay for Magento Commerce and Commerce Cloud. If you are a beginner and start with a tight budget, it would be better to choose Magento Open-source. If your business is considered profitable and can be expanded shortly, it should be run on two other editions. Activate Access Restriction Like other wholesaling Magento stores, you should enable access restrictions to create different shopping spaces for B2B and B2C customers. You need to do so because each customer type requires various features and policies to have the expected shopping experience. For example, while the B2C customers want to see the public price, the B2B wants to send secret quote requests. The Magento merchants should control and manage customers’ accounts when they log in and then transfer them directly to the B2B or B2C sites. To acquire more features and serve customers more effectively, the Grit Global B2B Platform for better wholesaling might be a solid solution. Add Products The next step is adding your products. You may need to pay more attention to the product description, focusing on the main features instead of presenting long paragraphs of detailed information. The practical description can easily catch customers’ attention and help them quickly choose their most suitable items. Set Payment Gate A variety of payment methods can effectively enhance customers’ shopping experience and minimize cart abandonment. Magento provides various payment gates, and you only need to add them to your stores. Also, you should shorten the payment process via some approaches like saving customer information for last orders, only requiring necessary information, conducting one-page checkout, etc., to increase the rate of successful orders. Choose Product Configurable The wholesale customers usually demand buying in packs and bulk, so the Magento merchants should have suitable product configurable approaches. The customers can order in packs based on the package’s information, including SKU, size scale, prices per pack, and items. Instead of clicking many times on the plus on minus button to adjust the quantity, the Magento merchants should allow customers to choose and type the quantity directly. The site should present enough information about their orders such as product quality and order amount. Conclusion We hope you are now ready to start selling wholesale from what we have given out. If you want to know more, Gritglobal B2B provides excellent customers service for better scalable, stable, and secured B2B experiences.
What makes Magento eCommerce enterprise a popular choice?
We are witnessing a lot of businesses that successfully sell online via Magento platforms. Magento is a robust, responsive, and modern platform that can support a lot of merchants to run enterprises efficiently and effortlessly. What main points make Magento a popular eCommerce for the enterprise runners? Our article today is going to give some clues to answer that question. How does Magento Attract The ECommerce Enterprise? Customizable The highly customizable sites are the first advantage that helps Magento attract many business runners. The Magento merchants will have a chance to approach flexible, scalable, and even customize eCommerce solutions. Magento provides the default settings, theme, extensions, and so on, but the business runners can completely change to fit the business needs, ways of management, and customer demands. Therefore, beyond the eCommerce platforms, Magento creates the most suitable and adequate space for selling and shopping. Freely Select Hosting Service Magento allows the merchant to choose the hosting services freely instead of relying on only one hosting platform. The absolute right to choose will help Magento merchants decide their most fitted hosting service in technology, price, and other features. There are various hosting services on the market, such as Inter-server, Scalahosting, A2hosting, etc. Mobile User-friendly Nowadays, customers tend to use their smartphones to shop online because of the convenience. Therefore, some eCommerce platforms have improved their mobile experience to give customers a better chance to buy their favorite items online. Magento also brings the responsive and well-designed smartphone web to the community edition and enterprise plans. With the support of HTML5, all the customers can enjoy the optimal shopping experience on their phones. Smooth Traffic Website Magento is also popular for its loading speed by taking advantage of the PWA storefront. On Magento platforms, the users will no longer worry about slow-responding sites or some errors which prevent them from reaching their target page. With the high-responded site, the Magento merchant can avoid considerable revenue loss related to cart abandonment, customers dissatisfaction, etc. SEO Friendly Magento merchants can enhance their brand awareness and attract more customers with Magento SEO. The SEO-friendly system enables the e-Commerce merchant to plan, create and manage content posts following SEO criteria, including search-friendly URLs, attractive SEO titles, keyword density, impressive meta descriptions, etc. Based on this system, the Magento merchants can follow up on the status of web visitors to evaluate SEO effectiveness and make necessary adjustments to keep high search rank and level up quickly from the current position. Conclusion There are a lot of advantages that a Magento Ecommerce Enterpise can give to merchants. Our article hopefully could be a solid cue for you when choosing the right eCommerce platform for your business.
eCommerce marketing team’s top 5 favorite automation workflows
Automation workflows have been proven to enhance the effectiveness and efficiency of different business tasks, especially the marketing ones. Many eCommerce marketing teams choose to use automation to improve customer engagement and boost revenues. Today, our article will suggest the five most popular and robust workflows that can increase your marketing to the next level. Top 5 eCommerce Marketing Automation That Boost Marketing Effectiveness Schedule Content Posts Content marketing is considered one of the most crucial parts of customer engagement. The marketers only need to make a plan of content posts and use automation workflow to hide or publicize them following the pre-set time and date. This approach will help you post suitable content at an appropriate time in different locations and social media platforms without keeping the staff online. You can use Atom8 on BigCommerce and Shopify platforms to run this task with powerful workflows to automatically schedule your content posts. Email Marketing Automation The most effective and direct way to communicate with your beloved customers is email marketing. It can engage customers, ask for feedback, upsell, cross-sell, send promotions, and so on. Automation, however, will not only help you to send emails to each customer but also group customers into different segments and personalize the content according to their specific preferences. For example, Atom8 can gather customer data from their activities on your eCommerce sites and segment them according to their lifetime, total spending, past purchases, recent views, etc. Therefore, this app can generate personalized content and automatically send it to target customers. Customer Welcome Series The first impression is vital. Therefore, many marketers try to catch customers’ attention on their first visit. Automation workflows also help the marketing team convert new visitors into paying customers by welcoming workflows. This series aims to accept new audiences, identify their expectations, give them a fundamental introduction to your businesses, and send motivation to place the first order. The welcome email will be directly sent after 5 minutes when the successful sign-up is conducted. Post-purchase Campaign Some businesses have ignored the significance of post-purchase campaigns that contribute to low customers lifetime value and ineffective customer retention. The post-purchase campaign is beyond the thank you messages. The campaign can be about discount incentives, feedback requests, membership status updates, upselling, and other product tips Customer Re-engagement Low engagement is one of the critical signals of customers dissatisfaction and unattractive marketing strategies; therefore, the marketers should take appropriate actions to re-engage at-risk customers. When setting up the workflow, the marketers must list out inactive subscribers and those who have been leaving negative feedback on your forum. For example, Atom8 can identify and segment low-engaged customers based on their behaviors and interactions on your eCommerce sites. Therefore, the automation workflows use emails to re-engage those customers by asking for sharing feedback, coupons, impressive product recommendations, etc. Conclusion Are you ready to adopt automation workflows to make your marketing tasks awesome? We hope your marketing team will no longer feel tired of heavy workloads and unattractive strategies with our suggested tips!
Supreme strategies to bundle products for eCommerce stores
Get this — global eCommerce sales are expected to reach $6.38 trillion by 2024. Online retail sales have skyrocketed since the pandemic and show no sign of slowing down anytime soon. With the eCommerce space witnessing one of the biggest booms in recent years, the race to win over market share is heating up! The question is — can you keep up? There are one too many tricks in the book to up those conversions and keep your sales alive — promotional offers, referral discounts, going all out with personalization, tapping into mobile commerce . One of the most trusted and, might we add, rewarding tactics have to be product bundling. This concept of offering a curated collection of complementary products at a discount is a great marketing strategy for online stores to drive in more revenue and keep the average order value (AOV) high. Before we tread any further, let’s get down to supreme strategies to bundle products for eCommerce stores. Bank on data to know which products to bundle. Offering bundled products as a packaged deal make a lot more sense when they are supposed to be used together. So leverage the data you have to discover products that are most often purchased together. For example — toothbrush with toothpaste, socks with shoes, belt with trousers. Display how much shoppers would save on a bundle Who doesn’t love a great deal! Highlighting the cost-saving factor has never failed in enticing shoppers eager to find deals that help them save BIG. In the below example, Webjet displays the hotel savings that customers can enjoy if they book a flight with them. Promote product bundles at checkout A smart move to get customers to purchase more is to get their attention at checkout. This works much like a salesperson in a retail store, urging you to add to your basket with one more product to get a discount. Since we are talking about promoting bundles at checkout to increase upsell and cross-sell, it is essential to mention Order Booster. This genius app can recommend products in any areas and spaces within your page, like the product, cart, checkout areas, or thank you page. All can be done at once with a click, and everything will fall into its place. Put the spotlight on the bundles. When you’ve got a snatch-worthy deal, you need to make some noise. We mean positioning the offer right at the center of your home page and making sure that no one misses it. Bundle fast and slow-selling products There might be products that you’re struggling to sell. Teaming them up with the best-sellers is a great way to get them sold. You’re also creating a new product offering that your customers will be more likely to purchase again. Create dedicated bundles pages Another great practice that you could follow is setting up a dedicated page solely to promote product bundles. Some shoppers come looking only for such combo deals — giving them an entire page of bundled products will keep them coming back for more! Birchbox has created a separate page for ‘Birchbox Discovery Kits’ — a perfect example of showcasing all your curated combos in one place. Conclusion For eCommerce businesses, product bundling works like magic when selling more products and increasing average sales orders. It’s the perfect hook to capture your shoppers’ attention, especially those that crave deals and discounts. Gear up to build irresistible product bundles and get your customers to shop more at your store!
