How to improve SEO for your BigCommerce store
When thinking about website content improvement for your BigCommerce store, you may need to take SEO effectiveness into consideration. The high-quality content which is in accordance with SEO criteria can engage a lot of customers and help your store with branding strategies. Our article today will give more ideas to enhance SEO Tip For Increasing SEO Effectiveness For Your BigCommerce Store Research Keywords Your posts and articles will follow keywords to ensure transparent and unified content. Keywords play a vital role in enhancing your posts’ attractiveness, engagement and cohesion. Before establishing content, you may need to take time to research keywords. The common way is discovering what related words people usually search for recently and then you can collect some trending terms and issues. You need to pay attention to your target customers. Moreover, it is important to focus on the keywords that are well-matched with your target buyers’ demands. The inappropriate keywords can make your posts become helpless, obsolete, and outdated. Improve Page Content Four parts that you need to invest time and effort in to enhance the quality of your content. This includes title, meta description, headers and quality content. The title must contain under 60 characters and keywords. To save time and effort, you can take advantage of automatic tools such as Atom8 to automatically bulk edit article titles and product descriptions. Meta description needs call-for-action content which provokes visitors’ curiosity and attention with attractive words and well-researched keywords. On the other hand, the headers must be planned logically and reasonably with the appearance of keywords. Visitors should feel easy to address the main point of each paragraph since they usually skim blog content. Finally, high-quality content is considered as the one which can deliver helpful and necessary information to the visitors without copying, dim and complicated. Enhance Product Page The optimal product page can help your page achieve high ranks. You may need to sort logically and arrange simply the categories and subcategories so the visitors can easily find out what they want in minutes. A useful tip for you is utilizing BackOrder to avoid hiding products that are out of stock and hurt SEO. With backorders, the customers can place orders as normal at 0 inventory and get them delivered at a later date. Especially with BigCommerce’s integration with Google Shopping, your products can drive a lot more organic traffic to your site. Try the BigCommerce BackOrder app here: Turning on backorders is one of the effective ways to utilize out-of-stock product pages. Moreover, you can allow visitors to use filters and essential features to find expected products more quickly and then you can increase your product conversion rate. Also, you may need to take advantage of pop-up product recommendations, customer reviews and special deals to add value to your product page and make it more compelling. Add Backlink A backlink which is is a crucial element to rank your page on Google. This is because it usually takes the visitors from other pages to your page. The number of backlinks decides the level of popularity of your article. Therefore, the more backlinks, the more prevailing your blogs are. However, you should focus on adding the most relevant and high-quality backlinks rather than the quantity of them because unrelated ones can distract the visitors. Read more: Bigcommerce upsell Take Advantage Of SEO Audit The SEO audit can give you fulfilled and transparent reports about your SEO performance that can help you realize the arising mistakes or problems that negatively affect your SEO quality. SEO audit is fundamental to building your SEO strategy and planning for approaches to help your page get a higher rank. Conclusion It is time to make your Bigcommerce store page more widespread with our SEO tips above. Hope to see your post in the top ranking of Google!
Best B2B eCommerce platform in 2023
With the growth of digital commerce also comes the increasing number of online businesses. The number of online companies within the last three years has skyrocketed. The business-to-business (B2B) market value is projected to increase rapidly, which will allow more merchants to establish their business online. This will further result in increasing the demand for B2B eCommerce platforms. Today, there are several B2B eCommerce platforms that online merchants use for their business. It can be a daunting task for new eCommerce owners to find a reputable platform that offers everything they need. As for others, they don’t know what to look at in these platforms. In this article, we will explore the best b2b eCommerce platform in 2023. Too busy to read? Listen to this article here: What is B2B eCommerce? B2B eCommerce is an online transaction with both parties involved are businesses. For instance, buying a product from a manufacturer to stock for your online store. In this situation, both parties are not the end-user of the product. The manufacturer sells the product to another company, and once that happens, it is known as B2B. Best B2B eCommerce Platform in 2023 Shopify Plus The Shopify Plus is a powerful online shopping cart system that most online eCommerce stores use. The platform offers the same features and dashboard as Shopify. Nevertheless, it has advanced tools and B2B functionalities that allow you to perform different operations. Nowadays, Shopify Plus is gaining wide recognition because of its compatibility with most systems and the unique features it offers. Today, top brands such as Pepsi Co, Kylie Jenner, Nestle, Hawkers, and so on use Shopify Plus on their website. Pricing: starts from $2,000/month. In order to maximize your productivity with a Shopify store, be sure to give our app Shopify Automation a try! Magento Commerce Magento is another reputable eCommerce platform in the eCommerce industry. It has made waves because of its high scalability and customizability. Today, it is a sensational choice for businesses looking to up their game in the ever-competitive eCommerce industry. Currently, Magento has two editions. The Magento Open Source (this is free but with limited features) and Magento Commerce, which is the premium version. The premium edition has a lot of features and offers a better customer experience. It provides richer functionalities, customizable solutions, security, B2B data, and much more. Pricing: Magento Open Source, as stated above, is free. However, you should expect at least $12,000 for development and maintenance. Magento Commerce: from $22,000/year. Usually plus a minimum of $10,000 for development. Magento Commerce Cloud: from $40,000/year. You won’t have to pay extra for hosting, but development costs will still be there. If you’re using an open-source Magento version but switching to Adobe Commerce is overwhelming in terms of cost, efforts and time, GritGlobal’s B2B Magento platform will be one of the considerable choices for you: You can now convert your Magento store into a B2B format website without effort. BigCommerce Enterprise Hardly can you mention the top three eCommerce platforms without mentioning BigCommerce. It is well-known for excellent support, easy to set up, high functionalities, and customizable features. The platform is suitable for manufacturers, distributors, and wholesalers. Several big brands utilize BigCommerce Enterprise for their online business, such as Natori, Ben&Jerry’s, and Toyota. Pricing: comes with different plans. From $29.95/month and varies based on features and revenue. While considering BigCommerce, it is essentials to check out our apps: BigCommerce Automation and BigCommerce BackOrder. NuORDER Another unique eCommerce platform that connects over 2,000 brands with a platform to offer their products online. If you want a two-way marketplace with an ordering system that allows brands to connect retailers while retailers look for other brands, then you need NuORDER. It provides storeowners a seamless process that makes searching for a product straightforward. Furthermore, it comes with unique features that include customization, security, and visual assortments. Pricing: customized by quotes. Conclusion Whatever business you want to set up online, you need a good eCommerce platform that provides security, customization, and other features. Today, the growth of an online business is rapidly increasing, and you need to stay ahead of the game by providing a seamless platform for customers. We have looked at some of the best B2B eCommerce platforms in 2023 for your online business. (article updated December 2021)
Why Wholesaler Need An eCommerce Website
Ecommerce websites are essential for any wholesaler who want to build effective and efficient business platforms with necessary and supportive functions. A brilliant eCommerce website may help you increase your productivity and boost your revenues over the years. Our article will try to point out all the merits of possessing a great eCommerce website. It helps you have more motivation to build and develop your own eCommerce website. Advantages For Wholesaler When Having An eCommerce Website Reduce Operating Expenses While forming a brick-and-mortar store needs a lot of expenses including lands, labor, equipment, furniture and high maintenance fees, the costs for building an eCommerce website are not considerable compared to the offline one. For example, instead of spending money renting land or building for opening a shop, you only need to pay a little fee for hosting platforms to build your eCommerce website with pre-built essential functions. Moreover, it’s cost-effective if you can choose the powerful platforms initially. Later you may not need to spend any fees to fix or debug during your operation. Create Chance To Interact With Customers While the brick-and-mortar stores only open a certain time in a day, your online stores run all day and night. Therefore, the customers always visit your store, find their expected products. Then, they place orders whenever they want without following the offline store’s opening time. Moreover, the eCommerce website also has some functions such as online messages, email inboxes, and necessary information. So the customers can use them to contact your customer service whenever they need it. Also, you can track customers’ behaviors to launch email marketing campaigns, product recommendations or pop up ads that meet customers’ needs while you can not do so in your offline store. Do Business With Your Own Styles Having your wholesaler eCommerce website will help you freely design and form your operation with your styles. You can add any features that your business requires, no matter how other businesses do. For example, you can add an automatic application to your online store and it can automate some business tasks with the pre-built workflow without any manual efforts. Moreover, you can establish a blog channel on your website. It gives customers recommendations when choosing their own products or buying guides when shopping online. Also, you can customize the theme and change your banner hourly with some applications like Atom8 on BigCommerce and Shopify platforms. Avoid Fierce Competition Operating on a big marketplace and accompanying other wholesalers may make you feel stressed. Witnessing fierce competition among various stores can be intimidating. The customers who visit your stores easily encounter other stores’ ads that make them confused and feasibly leave your store. If you have your own wholesale eCommerce website, the customers can shop only in your ‘world” without any distractions from other sources. You can also create a wholesale channel on your eCommerce website that can serve various types of customers. Conclusion We have listed out significant reasons for having a wholesale eCommerce website, we hope that you can make your decisions and start to build your website now!
How To Shorten B2B Ordering Process
The complicated B2B order process will make customers hesitate to visit your online store and place orders. Seriously, the too-sophisticated order process also causes sky-high cart abandonment and customer churn rate. Therefore, it is really important to simplify the B2B ordering process to enhance customer satisfaction as well as boost your sales and revenues. Tips To Make B2B Ordering Process Easier Take Advantage Of Quick Order Tools To shorten B2B ordering process, quick order tools are the most robust equipment to improve the speed. You may be surprised about what those tools can do for your store. Quick order applications allow your customer to find their expected products by entering keywords, product names or uploading CSV files. Moreover, customers can adjust the products displayed by adding features and setting the maximum number of products for conveniently searching. Also, they can put multiple products in their cart and place orders within minutes. Additionally, thanks to the cutting-edge invention, the customers also take advantage of quick order tools to save their product lists for further buying without searching for those products again. Allow Bulk Orders As you know, B2B transactions include big values orders that contain a huge quantity of products. So it is inconvenient for the customer to search manually and put hundreds of products into their shopping carts. The appearance of bulk order function in some automatic applications can rescue the customers from the complicated B2B ordering process. With this function, the customers only need to set the number of products instead of collecting them manually. Meanwhile, you can set the maximum number of products to exactly manage the inventory and avoid out-of-stock because of mass orders. Optimize Product Page Product page is a website place where the customers find and select their well-matched products with the product images and descriptions. You may need to pay attention to showing products information that attracts customers at a glance. Moreover, the content should show the products’ most remarkable features. This helps the customer differentiate among various items on your product page without being overwhelmed by too much unnecessary information. Also, the product page needs to have necessary functions such as chatbot or other supportive features during customers’ buying process. Diversify Payment Methods The customers may feel hesitant to access B2B ordering process if the store has only limited payment methods. For example, if the customers have selected the favorite items. But when coming to the final steps, they can not find their appropriate payment method so all the efforts are wasted. The sellers should allow customers to pay their order by various methods, especially the most common ones such as PayPal, VISA cards, and so on with high-protected security, smooth manipulation, and minimum numbers of bugs. A common aspect of wholesale is the distributors will pay later, either on account, or split payment. Therefore B2B businesses need to manage invoices effectively. If you have a Magento website, then the Magento B2B Platform is a must have. It allows purchaser to place quick orders, ask for quotes, and negotiate quickly. Discover more here: Conclusion Shortening B2B ordering process plays a vital role in boosting sales and revenues of eCommerce selling activities. With our suggestions, we hope that you can simplify your process and make it easier for the customers to access and place orders.
5 proven hacks for better b2b customer relationship management
The great B2B customer relationship management will help the business runners maintain customer satisfaction as well as keep the ideal quantity of buyers over the period. However, this process is not really simple as it needs some actions to meet both the customers’ demands and desires. If you do not understand your customers, managing this relationship is truly daydreaming. Our article today will give you five strategic ways to hack your B2B customer relationship management. 5 Strategics Ways To Great B2B Customer Relationship Management Keep In Touch With Your Customers To keep in touch with your customers, perhaps you need to take advantage of email marketing to notify them of your upcoming campaigns, your new line of products and product recommendations. However, a lot of sellers make mistakes in sending irrelevant and helpless emails that disturb the customers. To avoid those mistakes, you need to group customers in suitable groups and discover each group’s demands to make plans for sending needed information. Also, you may need to utilize some automatic application to send out emails to target segments. Enhance Customer Care Maintaining a B2B customer relationship needs you to accompany the customers through their shopping experience. You may need to suggest popup products that are well-matched with customers’ demands. Or you should support them whenever they need them during their buying process. You may try to set a chatbot on your website with transparent answers for frequent issues that the buyer may face. Moreover, thoughtful return policies, clear terms, and conditions for selling and buying should be established. Not only these will protect customers’ rights, but they might also help avoid misunderstanding. Emphasize Loyalty Programs To enhance B2B customer relationship management, you may need to increase their post purchases with special deals for old customers and compelling membership programs. Frequently doing the survey to collect feedback will give more ideas to improve your products and services. Hearing from customers also ensures you can stick to their expectations. Moreover, the programs such as pre-Back Friday or deals for early birds should be notified to the old customers before the events. Improve Your Products And Services Your products and services are the key elements to B2B customer relationship management. They are the crucial motivation for the customers to visit your store again and again. Using tools to track the customers’ behaviors, exporting data into a spreadsheet and analyzing it will help you identify the customers’ tastes as well as upcoming trends, which are fundamentals for you to advance your stores. Upgrade Their Shopping Experience It is clear that all the buying activities take place on your website. That’s why upgrading your websites is truly vital for giving the customers a great shopping experience. You may need to invest in your website quality to ensure the high loading speed, reduce bugs and protect the information. Moreover, you may need to take advantage of the automatic applications to automate the order fulfillment stage. Trying to simplify it can help both your team and customers avoid troubles. Conclusion B2B customer relationship management is the combination of various methods to boost customers satisfaction and enhance your business activities. Our recommendations are all the most practical approaches that you need to invest in. We hope you can use them to get high results in B2B customer relationship management.
How to build the best online wholesale store
It cannot be denied that all the eCommerce wholesalers rely on their online stores to earn profits as well as develop their selling activities. That’s why building and upgrading the online wholesale stores is really crucial to maintain the good performance of the wholesale businesses. Our article today will show you how to build the best online wholesale store step-by-step with practical approaches and easy-to-understand guides. Approaches To Develop Robust Online Wholesale Store Set Your Account You may have different pricing plans for the retailers, who are not final customers, who come and place bulk orders at your stores, so you need to differentiate them among final customers. Here, you can set your stores’ password via an eCommerce platform administrations to allow only the retailers can come and buy special treats or lower prices and the final customers can buy a fixed price as normal. The sellers can set certain kinds of products with discounted prices for the retailers with the protection of passwords. Moreover, if you require more high-protected passwords, you may add on some password setting apps to your online wholesale store from the app marketplace. Establish Your StoreFront If you currently possess a store that serves only separate customers and you want to expand to wholesale, you may need to build a different store with another URL. Another way for you to establish your online wholesale store is by upgrading your current stores with robust facilities and additional features, including a password setting function. The stores can run separately among customer groups (retailers or final customers) including customizing prices, processing selling reports and so on. Build Online Wholesale Channel Surprisingly, you can totally build an online wholesale channel on your current online store. You may need to add on some applications and tools as assistance to add some necessary “wholesale” features without upgrading the whole store into a more powerful version. You also can divide your customers into different tiers with different discounted prices as well as selling policies and secure passwords for wholesale customers too. Form Wholesale Payment Methods As the online wholesale stores usually deal with high-valued orders and huge quantities of products for each order, the appropriate payment methods will make the ordering process easier for customers. If you serve various customer types, you may need an application to make the payment methods flexible for each customer, including account, credit assignment and split payment. Some applications also help you to manage invoices, record selling history and automate refunds when having requests. Add Additional Features Building online wholesale stores with essential features may not be enough for you to get expected achievements in wholesaling so you need some more advanced functions to develop the best eCommerce store. For example, you may need a quote-generating feature, automation to speed up your workflows and increase productivity or partner relationship management tools to maintain valuable cooperation during your wholesaling activities. Conclusion You may encounter some challenges and mistakes when starting an online store but if you can adapt appropriately to our suggestions, you may get success very soon.
Strategies to supercharge Magento 2 store sales
Witnessing the low productivity, and under-expected revenue on your Magento causes your headaches. To rescue your store from this situation, you may need some approaches to strengthen your Magento 2 store sales. Also, you may wonder whether there are any solutions which can work well in your store’s situation. We have researched and collected the most effective tips to empower your Magento 2 store sales in this article. Tips To Empower Magento 2 store sales Product Recommendation Product recommendation may be the traditional approach that a lot of stores apply this method into their Magento sales-boosting programs. However, the common mistake here is over-advertising and unrelated product recommendations. To improve the effectiveness of this approach as well as improve your customer’s experience, you may need to group customers into suitable segments based on their data and behaviors. Then, you can identify which products the customers need and suggest them appropriately. Promotion Programs Promotion programs play important roles in empowering Magento 2 stores sales that they motivate the customers to buy more products with affordable prices and special deals. The common promotion programs that impress a large number of customers are flash sales, percent discount, buy 1 get 1, or free gifts. You can use some automation application like Atom8 to apply discounts to selected or all the products and then automatically turn back to the normal ones after the sales days. Cart Abandonment Reduction Cart abandonment rate expresses the level of customer satisfaction when shopping on your Magento 2 store. The high cart abandonment rate may be caused by various factors. These include difficulties in finding the expected products, the complicated order fulfillment process, or limited payment methods. To reduce cart abandonment as well as boost your Magento 2 sales, you need to take advantage of some tech-stack. For example, quick order extensions, payment extensions, or automatic applications to your Magento 2 stores. Customer Engagement Customer engagement is always a strategic approach to supercharge Magento 2 store sales. To enhance customer engagement, you need to pay attention to customer service. While the staff can not stay online 24/7 to support all the problems the customers confront it is necessary to equip a chatbot on your Magento 2 store with straightforward answers for common questions. Furthermore, there should be a box on your website where the customers can leave their emails for further supports. Moreover, a feedback form or survey is essential to collect customers’ ideas about your products and services. Customer Relationship Maintenance To nurture the customer relationship, you may need a really compelling membership program that motivates your customers to buy more products and thus you boost your Magento 2 store sales. Moreover, annual contact with old customers and asking them about their shopping experience is also a way to upgrade your service and boost customer loyalty. Selling B2B Going wholesale is another option to sell more products. B2B orders are complicated, requiring a high level of customization and relationship management. Therefore, you will need the help of technology to integrate smoothly. GritGlobal’s Magento B2B platform will be an excellent solution for this strategy. Since it allows flexible account settings and ordering processes. Check it out here: Conclusion With our suggestions above, have you decided on your own strategies to supercharge Magento 2 store sales? We hope to see your achievements in the nearest future!
6 Festive Promotion Ideas To Ring In The New Year
The New Year festival is one of the biggest sale seasons in the year that the sellers can boost their revenues and sell all of the stocks before a new year. People tend to go shopping more at the end of the year to prepare for the upcoming festival. This is really a lucrative opportunity for the sellers to launch new year promotion and sell more products. This article will suggest some effective ideas to help you boost sales in the new year. 6 Interested New Year Promotion For Your Ecommerce Store Flash Sale This is one of the most attractive kinds of promotions that motivate a large number of customers to come to your store and buy a large number of products with really cheap prices and special deals in a short time. Flash sale is really powerful in that it can make your customers pay more attention to your stores and help you gain huge revenues in minutes. Buy 1 Get 1 Buy 1 Get 1 or 2 is always an impressive promotion ideal from then till now. The customers will find it excited when they buy something and receive something in return without any extra fee. You can make this approach more attractive by giving them related items. For example, you can give them a free bottle of cleaning water whenever they buy a pair of shoes. Discount This is a traditional promotion idea that you may apply many times. However, to make this kind of promotion more interested, you may need to carefully calculate, choose suitable products with suitable discount percent. The hottest products may not need a too high discount percent, instead, you should boost sales of fully-stocked items by applying intensive discounts into them. If you use Shopify or Bigcommerce platform, Atom8 can help you to apply discounts to the products and automatically turn them back to the fixed one after-sales day. Find out more about Atom8 here: Launch New Products People tend to find something new for their new year so the appearance of new products will motivate their buying power. You may need to do research based on data or observation to forecast upcoming trends and then choose some new product lines to sell. Moreover, don’t forget to apply discounts or establish special deals for the new product to welcome early birds or reduce the hesitation of trying the new ones. Run Quote Contests When the new year is coming, the people feel more pleased to share their quotes, ideas about the last years or their resolutions of the new year. They tend to post them on social networks that reach a lot of people to visit, react or leave comments. When running quote contests, you can establish your stores’ hashtag and make it viral on the internet world. The winners who possess the hottest posts with the highest number of shares, comments and likes will receive a big voucher and free gifts from your store. Send New Year Mails To maintain customer relationships, you should keep in touch with your customers. For instance, sending new year emails with best wishes, familiar messages and related product recommendations will help you get maximum points from the customers. In these modern days, you don’t need to spend too much time sending emails to target segments as Atom8 on BigCommerce and Shopify platforms will help you to do that automatically. Conclusion We hope that you can choose one promotion idea in our lists above or mix them together to form a new year sale promotion strategy for your store with promising profits and revenues!
5 tips to boost end of year sales for your online store
We are going to finish this year and you are busy preparing for the end of year sales for your online stores. This is one of the biggest sales seasons in the year. But you don’t know how to boost sales and optimize your revenue on some days. Our article today will show you some strategic approaches to a successful campaign. Strategic Approaches To Successful End Of Year Sales Launch Emails Marketing Campaigns First and foremost, you need to notify your customers about your sale season with a potential product list recommendation. To make it effective, before sending out emails, you should group customers into suitable segments based on their behaviors on your online store to point out their tastes and expectations. Then, you may decide which products they really need to form a list for recommendation. This personalized approach can help the customers be exposed to helpful information rather than being immersed in a lot of junk mail. To save time and effort, you can use automatic applications like Atom8 on Shopify and BigCommerce platforms to send personalized emails to each customer segment. Boost Advertisement A successful end of year sales season needs some viral elements, such as advertisements. Like email marketing, the advertisement also requires personalization. Before launching advertisements on any platform, you must decide which types of customers you may reach and how their preferences are. The more precise you can define, the more effective your advertisements are. For example, if you run ads on Instagram, you may access the youngsters rather than the old ones, which may create some differences in products and approaches. Establish Compelling Sales Programs What is the most motivating element for sales-boosting? Definitely, it is a promotion. You can apply various kinds of promotions such as a percent discount, buy 1 get 1, flash sales and voucher collecting with suitable product lines. The promotion will not only create motivation for the customers to buy more products but also create chances for you to sell long-lasting stocked items. If you use Shopify or Bigcommerce platform, Atom8 can help you to apply discounts to the products and automatically turn them back to the fixed one after-sales day. Discover more here: Atom8 can schedule sales price changes and even visibility for your products. Reinforce The Inventory To boost end of year sales for your stores, you may need to carefully prepare for the inventory. To forecast exactly the upcoming demand, you may need to rely on previous selling data, report to decide the needed quantity of each product line as well as choose your product niche in this sales season. However, out of stock is an inevitable problem, that you may need a backup plan for it. If you use the Bigcommerce platform, taking advantage of the BackOrder app will allow your customers to buy unavailable items and receive the shipment at a later date. Speed Up Order Fulfillment Stage When a large number of orders are placed, your website may be overloaded, which leads to low response and bugs. To prepare for the rush hours, you may need to upgrade your website or utilize tools for order fulfillment. For example, if you use Shopify or BigCommerce platforms, Atom8 may help you to automate the order fulfillment stage with pre-built or customized workflows. Conclusion Are you confident to welcome a wonderful end of year sale season? With our tips, we hope that you can run the expected sales programs without any challenges.
B2B Website Development Process
A robust website plays a decisive role in the B2B eCommerce business. This is because it can connect the sellers and buyers and ensure every transaction runs smoothly and fluently. New business runners need to build a B2B website that meets the demands of the customers and their business activities. However, they may face some problems in the B2B website development process. Our article today will give you the instructions step by step to enter the B2B website development process. Takes These Steps To Finish B2B Website Development Decide Your Customers Firstly, you should define who your target customers are. Building the B2B website development process which is based on the visitors’ and audiences’ tastes will help you easily access them and make their shopping experience become more wonderful. For example, the colourful and dynamic web design with strange functions and additional features like games for earning more vouchers will make the young customers feel excited. However, with this B2B website style, the oldest will find it difficult to get acquainted with going shopping. Choose Your Product Lines Along with defining customers, choosing true product lines will attract more customers to your B2B website. Looking at your customers’ tastes, you can decide your product lines easily. For example, the business that has targeted customers who are children and youngsters will focus on selling toys, comic books or children’s clothes. Moreover, you should take advantage of recent or upcoming trends to update your product lines. For instance, in the pandemic, masks or protected clothes have become the most lucrative products for all businesses. Find Your Resources For B2B Website Development To enter the B2B website development process, you should make a financial plan to form your expected expense and make it suitable with your budget. A tip for you is to try to invest in the most robust, powerful and multi-functional tools to run your website. This approach can help you possess one or two tools but can run various tasks without transferring among a lot of tools, which can slow down your website loading speed. Moreover, the excellent tools may avoid some bugs that may disrupt your business activities in the future. For example, on Shopify and Bigcommerce platforms, we have Atom8 that allows you to do almost everything by one app. You may face some obstacles in choosing your resources or software to run your website, one of the most useful approaches is to learn from your competitors. When you have just started doing business, you may need to take advantage of a “late-comer” who will withdraw helpful lessons from the successes and failures of previous businesses. Merchants can visit their websites and decide your necessary investments. Choose Your Suitable Platforms These are the three most popular platforms in the eCommerce world today. Magento: It is suitable for new business runners who aim to be a sustainable B2B website for medium or large business sizes. Moreover, the manipulation on Magento is from the back-end. This makes the B2B website development process require more professional skills than other platforms. Shopify: A user-friendly platform where you can try to enter the B2B website development process without any professional skills. Shopify app marketplace is also a dynamic place that offers various app options for you to enhance your website. However, if you want to choose a professional platform, Shopify may not be a good selection. Bigcommerce: A user-friendly platform that suits your B2B model and large enterprise. Like Shopify, it is easy to build and run an eCommerce business but has professional limitations. Conclusion Are you ready to start your B2B website development process? Try to focus on customer experience and stick to your goal and you will hit your target after a few months! Moreover, if you are planning to choose Magento, don’t forget to check out the Magento B2B platform here: Tailored for Magento Open Source, this platform ensures your distributors have the best experiences purchasing online.
5 Essential Stages Of A Winning B2B Sales Funnel
.The approaches which follow B2B sales funnel stages will take sellers to the successful sale. However, the business runners may not understand clearly about each stage, leading to mistakes when adopting them into real context. Therefore, our article today will help you to have a transparent picture of B2B sales funnel stages. 5 Steps To A Brilliant B2B Sales Funnel Define The Lead You may come across a lot of customers during your selling. To establish the most appropriate approach for each type of customer, you may need to categorize them. There are several types of customers, that can be assigned to some groups as below: Suspect: Customers who have compatible characteristics with your products and may choose your products in the future Prospect: A smaller group of customers that is in “Suspect” is defined that need your products and may make buying decisions in the near future Lead: A smaller group of customers that is in “Prospect” has interacted with your marketing campaigns or advertisements. The customers who are in this group will be divided into smaller groups. Such as Inbound leads, Marketing Qualified Leads, prospective leads, Target account leads, etc. Conduct The Call After categorizing the customers into suitable leads, you may need to conduct the call. The goal of the first call is to get basic information about the customers’ demand for further sale strategies. This call also helps you to reinforce the previous step to know whether it is true to assign the customers in that type of lead. Note that this call can not help you withdraw any insights or something really meaningful. In fact, this is just the basic introduction for you and your customers. The next call which lasts about 25 minutes will open chances for you to discuss deeper issues including objectives, challenges, contexts, and other aspects. After calling, you may have a better understanding of whether you should cooperate. Find The Opportunities With the information from the introduction call and discovery call above, you can analyze and find the opportunities of this coworking. In this step, you may need to find the reasons why they need (or needn’t) to buy from you, who are really potential and who is the buying decision-maker. Enter Trial Stage And Make Buying Decision Before starting to make the final decision, conducting a demo product will get more trust from the partners and have a more solid idea about whether the products are suitable in this situation or not. Whenever the partners find it interesting, they may request a second demo for sure to discover more in-depth features and have more evidence to make a decision. It is also time to ask more about your partners as well as find core information to move to the negotiation step. Negotiate And Results You may try to be polite and get a successful negotiation with careful preparation and ideal offers. Following the “win-win” formula will help you succeed and have desirable partners. Whenever you reach final achievement, start to do business with the terms and conditions in the contracts and find ways to maintain customer relationships in the long term. Conclusion If you have gone through the 5 essential stages of the B2B sales funnel above, you really can overcome popular sales challenges and increase your revenue from today.
6 common B2B online sales myths
Something most people do not know is that B2B eCommerce is much larger than B2C eCommerce. And this is nearly double the market size of B2C. Since more and more companies are adopting digital transformation, around 80% of B2B sales are expected to take place via digital channels. However, there are many more misunderstandings regarding B2B eCommerce. This article will outline 6 common B2B online sales myths. B2B Customers Don’t Want to Buy Online This is one of the most common myths regarding B2B customers. However, the fact is that Millenials, the generation that encounters technology from a young age, are using digital channels more to finish their shopping. In detail, 73% of millennials are involved in the B2B buying process today. Newer generation buyers tend to do online research and prefer self-service; many prefer not to interact with sales reps. Instead, they’ll seek online reviews, recommendations, and third-party expertise for product research. In addition, research from Statistica showed that 89% of B2B buyers use the internet during the research process in their buying journey. Furthermore, 75% of B2B product purchases are already made online and concludes that B2B buyers want to make even more purchases online. B2B Pricing Is Too Complex for eCommerce B2B pricing is more complicated than to B2C, this might be true. However, it is the opposite in the context of eCommerce. Even though companies have to set pricing structures and offer an effective quoting system for specific sets of buyers, eCommerce and automation can handle them all. The flexibility of pricing will just depend on the eCommerce platform you choose; many B2B eCommerce platforms can deal with complex account-based pricing and personalization. This allows companies to have multiple price lists and choose specific, correct pricing information, based on the account status. If customers need a custom quote, sales reps can use a quoting system in place that allows customers to request a quote for them to send at any time. Even for custom products, product configurators and forms allow B2B sellers to assign prices for each configuration. In that way they can automate final price or quote for the customer. If you are a Magento merchant, it is even easier to find solutions for better B2B pricing. For example, GritGlobal’s Magento B2B platform can work wonders in tailoring wholesale pricing. With the flexibility to customize pricing, it ensures that you can satisfy any distributor’s requirement. Customer Service Doesn’t Translate Online Direct meetings, phone calls are basic components of effective customer service. But with the help of digital platforms, buyers today can approach their customers and serve them 24/7 via various channels like live chat, chatbots, email, SMS, social media, and self-service help desks. Response time is one of the most important factors in customer service; research by Mckinsey has found that a slow response time is a B2B buyer’s biggest complaint. With an integrated eCommerce solution, your customers can access resources, ask questions, and make purchases during non-business hours. Despite having a rich set of channels, the interesting thing is that they are centralized in one database together. So, a B2B business can provide a streamlined and convenient customer service experience for the buyer. So you can not only serve your customer well but also be able to attract data consistently and easily. B2B Products Aren’t Suitable For Online Sales Unlike B2C, B2B products are more complicated as they perceive different attributes, configurations, and customizations, sometimes depending much on each segment of customers. B2B buyers need solutions that are custom fit for their needs and many B2B businesses incorrectly assume it can’t be done online. However, via eCommerce, companies not only cannot but even upgrade personalization to a higher level than when done traditionally. Online product configurators allow buyers to customize products and visualize them dynamically. The amount of complex customization options is only limited to what the seller is capable of offering. B2B companies don’t even need a product configurator to handle complex orders online. There are forms you can implement to allow unique configuration options for buyers to fill out, making the process more streamlined than having to consult with a sales rep. eCommerce Only Supports Simple Payment Processes Common merchants might assume that B2B eCommerce accepts only credit cards or other simple payment gateways like PayPal. But the fact is that there are a lot of payment methods allowed in eCommerce. These options include credit cards, bank transfers, purchase orders, checks/money orders, mobile wallets, and credit lines. Not only can they set a variety of B2B payment options, but they can also even adjust them so that each account and role level can be approached with different kinds of payment methods. Some platforms, like Magento, already have this as a default option, whereas others would require a third-party integration. B2B Websites Don’t Need Fancy Design This is another common myth, however, since the competition on eCommerce is getting more and more intensive, having a site with enough information is not enough. The look, feel, and user experience on the website have a profound impact on customers. Buyers tend to make judgments based on first impressions. B2B sellers must provide buyers with a great online buying experience through user experience and design. With the right design and development, B2B companies can offer a highly personalized customer experience with structures in place that guide and help users through every part of their online buying journey. Above are the 6 common B2B online sales myths that have been floating around on the internet. However, it is undeniable that it can leverage your company and enhance sales, customer service. It is essential to figure out this before starting a store online.
