TruTech Tools: Turning Stockouts into Sales with BackOrder’s Google Merchant Integration
Learn how TruTech Tools transformed stockouts into sales with BackOrder’s Google Merchant integration. Achieving $3M in backorder revenue, they enhanced inventory transparency, streamlined multi-channel selling, and improved customer satisfaction.
Mud Australia: Optimize Out-of-Stocks Process with BackOrder
Mud Australia specializes in creating exquisite handmade porcelain homewares. They implement BackOrder and rescue more than $900,000 revenue.
German Foods: Personalized Care with Atom8
Atom8 is a game-changing tool for small-to-medium-size BigCommerce stores like German Foods. Atom8 enables automated customer care emails, providing exceptional service and enhancing brand trust
Lexair: Communicate Excellence with Atom8
Lexair is a global communications tech firm that serves government agencies and B2B customers. Lexair uses Atom8 to streamline its customer segmentation process!
Ultralight Outdoor Gear: Reach New Heights with Atom8
Ultralight Outdoor Gear is more than a store for outdoor gear and equipment. UOG uses Atom8 to save hours of manual work everyday!
RaceFX: Accelerating B2B Sales with BackOrder
RaceFX is a leading motorcycle part and accessory distributor in the UK. RaceFX implements BackOrder and rescues lost B2B revenue every day
Chilly Dogs: Boosting Holiday revenue with BackOrder
Chilly Dogs is a Canada-based independent business creating high-quality dog accessories and perfect-fitting coats. What started as one dog owner’s passion for making perfect-fitting dog coats is now a global brand across 15 countries. After 23 years of operations, Chilly Dogs has perfected their robes, raincoats, and sweaters for every dog breed. If their 30+ sizing options for dog coats can’t satisfy your best friend’s needs, Chilly Dogs’ mission to bring warmth and happiness to all dogs also includes free sizing consultations for owners. Chilly Dogs – losing sales momentum It’s no surprise that dog owners in Canada would flock to Chilly Dogs to get their companion a nice treat. But all good things must come to an end, and Chilly Dogs’ inventory and stock are no exception. Like many BigCommerce stores, Chilly Dogs constantly saw hundreds of out-of-stock alerts for their most popular dog coat variants caused by low supply and high demand. Despite implementing Quickbook and BigCommerce internal inventory management, there would be no direct solution for their out-of-stock situation. Chilly Dogs team members struggled to enable backorder options for their eager customers, especially for their Winter collection sales. Luckily, they found their solution with BackOrder. Finding the perfect fit in BackOrder When Chilly Dogs reached out to BackOrder, they were looking for 3 critical solutions for their sales troubles: It turns out you can teach an old dog new tricks; Chilly Dogs now use BackOrder to solve all 3 problems in one accessible BigCommerce application! BackOrder is the only application that empowers stores to backorder items on BigCommerce. With BackOrder, Chilly Dogs exponentially increases sales by enabling backorder options for all their products. Their customer support team was “paw-sitively” ecstatic from not having to answer questions on out-of-stock items during busy sales weeks. BackOrder allows the team to put custom alerts and banners for back-ordered items. Buyers can know what they are ordering and receive their shipping expectations. Chilly Dogs smartly utilized BackOrder’s stock level description and back-in-stock date alerts to inform customers about hotly contested products. Combined with BackOrder’s add-to-cart alerts, Chilly Dogs quickly provide buyers with a quick and easy way to continue purchasing items with peace of mind. Enhancing workflows with Atom8 integration Like a dog with a bone, Chilly Dog couldn’t stop optimizing its BigCommerce business with just BackOrder. They wanted to speed up internal processes between the warehouse, eCommerce, and sales team with automated reports and spreadsheet integration. This is where BackOrder’s weekly reports and Google Sheets integration comes in handy. Grit Global also recommended Atom8 to receive real-time updates on stock and order changes. The Chilly Dogs warehouse team can now spend less time on spreadsheets and more time preparing amazing doggy coats. The Atom8 workflow triggers whenever an out-of-stock product is sold. A row is added to the order spreadsheet, with accurate mapping for data variables. For the busy team at Chilly Dogs, this one simple integration dramatically helps save time and effort. BackOrder – Rooting for the underdog BackOrder and Atom8 both empower Chilly Dogs to reach howling success. As BigCommerce’s only application for backorder and the best frictionless automation, we are proud to have supported Chilly Dogs on their journey to bring comfort to man’s best friend. To learn more about how your BigCommerce store can achieve what our partners can, please contact us for a free consultation session!
Bedford: The Journey To Customer Satisfaction
About Bedford: Bedford is an American photography company enriching people’s lives with a wide range of products in precision, optics, and even classes. Since 1974, Bedford has provided a great selection of high-quality products at the best deal, with a team of photography professionals providing excellent customer service. Bedford Camera & Video values its customers in many ways: “In specialty stores today you’ve got to create a service, a package, but you have to be competitive on price as well… not beat prices, but be competitive” – Stan Bedford (Founder of Bedford). “We’ll compete with the big-box stores, but we’ll do it smartly—by being productive,” he adds. The problem of running out of stock It’s not uncommon for a company to run out of stock on their most popular items, which results in customer journeys ending up somewhere else. During BFCM seasons, quality products can take a long time to arrive in the inventory and even longer deliver to customers. Meanwhile, the Bedford website has received a significant increase in traffic in the sales period and a decrease in conversion rate. The marketing campaigns become a waste if the customers do not finish their journeys at the check-out cart. Therefore, Bedford has looked at how they can smooth out the experience without accelerating the product delivery procedures, as it is pretty impossible at the time. The solution should assist us with product manufacturing and shipping numbers which we can estimate correctly each time we place product orders. Then, BackOrder came through While BigCommerce does not have such a native feature, Bedford chooses BackOrder because it appears conveniently as BigCommerce apps integrating perfectly with every E-commerce store. The app notifies customers about the out-of-stock products but still allows them to purchase and deliver them on a particular day. Being a solid solution to the problem, the team had signed up for enterprise plans and retained valuable customers. As a result, the revenue has increased by 16.4% since Bedford integrated BackOrder into the system. What made Bedford stay with us was not only because of the innovative solution but also because BackOrder has effortless 1-click installation and easy-to-use features. From being a customer to becoming a partner Being productive is the key to producing the most accessible and efficient customer journey and experience. “My honest desire is to treat them as I’d want to be treated if I were in their shoes,”- said the Founder. Bedford cares more about its customers and workers, so the team often looks for improvements in their daily tasks. During the busy seasons, the staff is frustrated with all the manual tasks. They have to spend their time with many things such as customer service, replenishment, campaign planning, etc. Bedford could make use of automation tools to automate these tasks. Thus, Atom8 is another solution we offered to help the team stay on track priority. They can focus on their profession and take advantage of their best daily time. Being productive is putting customers and workers first. “Stan Bedford wouldn’t open the stores on Sundays, explaining that it’s a day for the family.” BackOrder and Atom8 create a seamless customer experience and reduce a large workload, contributing significantly to Bedford’s productive philosophy. Bedford has received glowing customer feedback nearly daily through various digital channels.
Hobby Store Group: Performance Push with Automation
About Hobby Store Group Hobby Store Group is one of the European leading transporting toys and gift retailers. The company prides itself on stocking and delivering some of the famous model railway and aviation brands in more than 100 countries. Both of their stores – Aircraft Model Store and Railway Model Store – are implementing Atom8 Automation in daily operations. A push in business performance Being a large transportation model retailer, Hobby Store Group has to deal with thousands of orders per day. The listing and fulfillment process took up a lot of time and human resources. The company’s staff had to repeat the same tasks over and over again, from labeling products to adding order notes and informing the delivery partner. Manual operation is clearly not an appropriate choice for the business. If they want to make a leap in business development, automation is required for as many repetitive tasks as possible. Automation in inventory management One issue within inventory management is to highlight new products on the storefront so that visitors know about your offer as soon as they arrive at the website. Initially, staff had to go through every product page and add them to a category. However, for a store with hundreds of products like AMS or RMS, manual adding and removing is extremely daunting. Therefore, the solution is to set up a workflow to put a product in a given category when the inventory level is updated in the store backend. With this, their staff only need to fill in the stock level without worrying about the later steps. TRIGGER: When the product information is updated CONDITION: If the inventory level is greater than 0 ACTION: Add the product to a category: New arrivals DELAY: After 30 days ACTION: Remove the product from a category: New arrivals Automation in order management HSG was able to decrease the inbound number of tickets from customers by automating their email chains. Customers are informed immediately of their order status and any potential delay. On the other hand, Atom8 can also notify their internal team of special orders, important tasks without having to check every day and get their hands off various manual tasks, for example: Segment customer by purchase history Email promotion to customers when they met the condition Auto-merchandising according to inventory level Wrapping up Overall, Atom8 was “a very good software that allows us to create automation for repetitive tasks. The software is very easy to use and gets quite a lot done”. Hence, HSG was able to get started quickly even when they had no prior experience with any automation app, especially with complimentary customer support to make sure all confusions and issues are cleared asap.
Defense Mechanisms: Rescue Sales With BackOrder
About Defense Mechanisms Defense Mechanisms is an American-based tactical gear and apparel manufacturer. The company prides itself on creating next-generation tactical gear that serves multiple practical uses. It is highly reliable for constant product updates, spot-on quality, and reasonable prices. The quest for a back-order solution Over the last century, the demand for tactical gear and clothing has gone beyond the law enforcement and military market to commercial sales for civilians. As the market grows, more and more customers come to Defense Mechanism in search of plate carriers, body armors, placards, pouches, and so on. Yet problems arose when they were not able to integrate currently available and backorder stocks on the same page. A temporary solution was to create a “warehouse” page for every item that is about to return. However, it did not work effectively for Defense Mechanism due to the product variety and nature. The brand cannot showcase products in their storefront even though the supply has arrived. On the one hand, it confuses visitors if they want to order more stock than is available. On the other hand, some people might not be able to find the warehouse page and leave without purchasing. Because of this difficulty, there are tens of thousands of dollars worth of in-stock items sitting on the shelves waiting to be sold. An extraordinary solution BackOrder has made it easier than ever to switch between in-stock and backorder inventory levels. Once an item is assigned to the system, a note will appear in the product description identifying the current stock level and backorder availability status. This signals that customers can place an order that outnumbers the in-stock inventory. Furthermore, they are able to adjust the term from Backorder to Made to Order, which better suits the brand identity. At the same time, there is a pop-up note specifying the back-ordered number and the expected delivery date. The idea is to ensure that customers are fully aware of the order not being fulfilled at the moment. However, it will definitely arrive in the future. Thanks to BackOrder, the Defense Mechanisms team can put returned items back into circulation as fast as a pancake. Statistically speaking, the app helps yield up to $40.000 worth of products back onto the run. None of the previous apps ever did the company as much good as BackOrder does. A complimentary support service Besides the inventory management solution, the BackOrder customer service team always comes in handy should there is any problem. Currently, the team is developing a custom function to remove product tags in the Order Note section, leaving only that statement that “Some products are on backorder which will be shipping at a later date”. Not to mention that it only takes a little time to get familiar with the system and set up the first backordered item. BackOrder has perfectly fulfilled the needs of Defense Mechanisms. “Backorder helped us fulfill a function our store desperately needed and has continued providing amazing customer service and problem-solving along the way. I’d recommend Back Order to any company looking to optimize their back-end inventory management.”
Franklin Energy: Automation for Discount Programs
About Franklin Energy Franklin Energy is an industry expert in designing and implementing grid optimization programs for utilities, state, and municipality clients in the United States and Canada. Over 20 years of establishment, the firm has expanded beyond the commercial and industrial sector to be a full-ride provider of energy efficiency and demand response solutions. These days, their service contains 3 main categories, which are programs, platforms, and products. Struggles to find an automation solution Operating within 3 different sectors at a time, Franklin Energy has been constantly looking for the best automation solution that can effectively reduce the number of repetitive tasks. Their most urgent need was to schedule discount offers with a percentage off such as “20% off” or a set amount, such as “save $14” depending on the type of products. In addition, Franklin Energy’s staff were frustrated with having to wait until midnight or the opening of a business day to publish themes, product categories, and pages. Therefore, it’d be better to have a full-stack automation platform taken over them all. However, previous solutions have yet to fulfill their ambition, until they came across Atom8. Why Atom8? Atom8 prides itself to be the first automation platform for BigCommerce merchants. The app comes with easy-to-use workflows, not to mention several pre-built templates that can be utilized immediately. It only took the team a little time to get familiar with the app interface and activate their first workflow. More importantly, Atom8 allows Franklin Energy to schedule multiple events simultaneously, regardless of the time, place, and discount rate. To do this, they need to set up a workflow following an If-then logic. 1. Choose the time and date on which to publish the sale price 2. Set the workflow condition. In this case, the action is applied to all products included in the Sale category. IF any of product categories match the following: Name is equal to Sale 3. Set the action to perform THEN change the product sale price into a discount of 20% and make it visible on the storefront DELAY for 24 hours THEN remove the product from the sale category and make it invisible on the storefront Apparently, Atom8 allows the merchant to expand the promotion duration to serve the best of their customers. “It seems like the possibilities with scheduling changes in the store is almost endless.” Thanks to Atom8, Franklin Energy now has less manual work. By streamlining their business operations, the app also contributed to raising the company’s overall customer satisfaction. Additionally, the company found the Atom8 customer support team exceedingly professional and responsive. “The customer service is more than accommodating and willing to help out with any issues,” said Jamie Fiore – the retailer’s representative. With that being said, the team has ever since trusted Atom8 for its robust functionality that smoothes their omnichannel business strategy. Moving forward Franklin Energy has noticed a significant performance acceleration compared to previous years thanks to the Atom8 integration and effective workflows. Hence, they decided to apply Atom8 to nearly 20 other BigCommerce stores they are managing. Recently the Atom8 team has released the new Action feature: Change product sale price on the variant level. Once this action is triggered, the sale price will be applied to every variant in the parent product. “There is nothing to complain about Atom8”.
SunglassLA: Summer sales campaigns with Atom8
What Sunglass LA needed for their biggest sales campaign yet was an automation tool that helped reorganise the store’s data and automate repetitive tasks. And they found exactly what they needed
