Top 5 time-saving Atom8 workflows BigCommerce merchants definitely should try
Many of your manually driven processes, such as sorting and redirecting documents, prioritizing customer tickets, setting up storefront, etc. demand precious time and energy. That’s why there is an automation app like Atom8 – to assist BigCommerce business effectively. Among many useful features of this app, we would like to suggest some of the most time-saving workflows that you definitely should try. Segment customers into different spending levels Customer segments are extremely important for any business. Because you may have different strategies applied to different types of customers. For example, you can show your appreciation to those with high spending levels by special offers. With this feature of Atom8, your customers will be automatically divided into different segments when reaching a certain expenditure. To start, you need to determine your highest level of customers and the amount of spending required. If the conditions are not met, this process will continue until your lowest level customer’s group. If the conditions are satisfied, the system will assign your customers to a group and inform them about their new tier via Mailchimp. At the same time, your staff should also receive notification about the changes. When you finish with all groups, click “Next” to move to Workflow Settings on the next page. All workflows run by Atom8 require this Settings step. Here, you can change the status, name description and dates of activation. Save all the settings then your workflow is ready. This type of workflow gives you flexible choices of segmentation. Not only can you segment customers by spending level, but it’s also possible to group them by purchase reference, age or gender, … Notify of the purchase of a specific customer group The purpose of group segmentation is to easily give the right offers to each customer. For those who outstandingly contribute to your store, you may want to treat them with more special attention. Atom8 will inform your staff immediately whenever a customer in that group makes a purchase, with details such as email or phone number. So that your employee can have proper reactions without looking up the information in the system. Besides, Atom8 can notify you of some other cases as well: Notify your staff about un-fulfilled orders after several days Notify of potential fraud orders (suspicious email domain or abnormally large order) Schedule banner ads publication Banner ads are an inevitable part of all eCommerce stores. With so many banners customized for each event, your staff may waste a lot of time publishing/unpublishing them manually. Sometimes, they may forget to change the banners if there are many events in a row. “Schedule banner ads publication” workflow is a wise choice for you in this case. All you need to do is selecting which banner to apply on and how long to display it before being unpublishing. Categorize products based on product name Well-organized product information will contribute to your effective management. It also helps the searching process easier for customers and enhances user’s experience. And it will be time-consuming if your staff have to sort each product into different categories themselves. With a simple process, Atom8 allows you to group all the products that have common characteristics based on their names. Especially, one product can appear in several categories. For instance, a pair of women sport shoes can belong to “women items”, “sport items” or “shoes” category. Remove out-of-stock products from storefront It’s almost impossible to watch your sales 24/7, especially at night, and remove the stock-outs from your store immediately when it happens. Products are still visible while they cannot be ordered anymore, which leads to dissatisfaction of customers. This is one of the time-saving workflows of Atom8 designed to solve the problem above. Whenever the inventory level falls to the predetermined number, that product will be invisible on the storefront. Another solution for the sock-out problem is using BackOrder (available on the BigCommerce’s marketplace). This app will automatically switch the buying button into “BackOrder” when the inventory level reaches 0. So that your customers can continue to purchase the product, giving you a stable revenue stream. Above are our top 5 most time-saving workflows of Atom8 on BigCommerce platform that no eCommerce business can ignore. Give it a try right now!
10+ key workflow automation statistics BigCommerce store owners should be aware of
Workflow automation is extremely popular in recent years. We have witnessed a lot of successes from adoption workflow automation to eCommerce business but we can not imagine how automation is changing our world. Therefore, we are here today to tell you 10+ key workflow automation statistics that can inspire BigCommerce business runners. 10+ Crucial Workflow Automation Statistics Can Inspire You Time-saving And Productivity Optimizing The first benefit which workflow automation brings us is time-saving and productivity optimization. 73% IT leaders agree that their staff can save up to 50% of the time for task conducting when utilizing automation. 57% of them also claim that the expenses for business tasks reduce from 10% to 50% of the original ones. It is expected that 51% of the automation innovations are established to boost work efficiency; and 42% of business runners say that workflow automation can shorten time to do repeated business tasks. More than 50% of the companies say that business process automation can reduce their manual mistakes during their operation. Crucially, 85% of business leaders agree that automated workflow can alleviate the heavy workload for their employees and they can concentrate on the more important tasks. Moreover, they believe that they can take advantage of workflow automation for up to 30% of their usual tasks. Workflow Automation Workflow automation is truly significant for the eCommerce industry and digital transformation; as nearly 100% of IT leaders agree that process automation is a critical factor that can lead to successful digital transformation. However, only 36% of companies have implemented business processes and that’s why you can become outstanding; when you can utilize workflow automation to business management. Also, 29% of the companies have a plan to manage their business by automation software in the future. 67% of business runners, who are currently using business process automation, agree that they can enhance the end-to-end visibility among various software. Other than that, low-code workflow is also a new trend of eCommerce business runners; as nearly 25% of companies are running low-code workflow and nearly 30% of companies intend to use it. Refer: Bigcommerce cross sell Sales Automation Workflow automation is predominantly supporting the sales and marketing departments of a lot of eCommerce businesses; as 75% of companies are taking advantage of marketing automation software. They also agree that automated landing pages can attract visitors more effectively. It would be a mistake if we don’t mention automated email marketing. The marketers usually use a welcome sequence and the lead nurturing emails are the most and second-most popular campaigns in eCommerce. Besides, 83% of marketing teams use workflow automation to automate their social media posting; 58% of them automate their ads on popular social network platforms. Moreover, sales processes also are automated as 39% of stores utilize workflow automation in this stage. However, they have ignored one of the most powerful advantages of automation, order fulfillment automation; as only 2% of stores can run this process without human intervention. Sales and marketing segments are also executed automatically with AI technology and 14% of companies have run this. Importantly, more than 50% of business runners totally agree that workflow automation helps them increase conversion rate. Conclusion Based on those realistic workflow automation statistics, we can not deny the significant advantages of workflow automation to business operation and development. As a BigCommerce store owner, we hope you can start to automate your work to level up your productivity and achieve future successes.
Ensure success in eCommerce project management with the help of workflow automation
Besides upgrading your operation and selling activities, workflow automation can help you to succeed in your eCommerce project management. No matter if you are running small businesses or large enterprises, the business task with automation intervention is much more productive, effective and efficient. Therefore, our article today will list out some benefits of workflow automation in project management and show you how you can achieve those advantages. What Workflow Automation Can Help You In eCommerce Project Management Reduce Manual Mistakes Any mistakes in doing business can cause loss in revenues, worsen business performance, and negatively affect customer shopping experience. While eliminating all the mistakes is daydreaming, the businesses can take advantage of workflow automation to minimize manual mistakes and errors. As the workflow can bring you the whole picture of how to operate business tasks, you can keep track of each step and identify potential problems and tackle them immediately. Moreover, you can record the task performance by the automation application then examine the mistakes and find the solutions. Improve Connectivity Business life without workflow automation can be complicated. The staff need to jump around various applications and software to manage, tackle and deal with different tasks. Fortunately, with workflow automation, you can integrate and connect all the necessary applications at one place. Therefore, the staff can stay productive at one site and do various things. For example, Atom8 has built an integrated app network including office apps, google application, email marketing apps (such as Mailchimp), etc. and the staff can stay in Atom8 and do everything. Level Up Productivity It is undeniable that the advent of workflow automation helps you stay much more productive. When the tools are connected and the tasks orders are arranged, the staff finish work smoothly and meet the deadlines effortlessly. With better project management, there is less inconsistency in teamwork; less misunderstanding and less obstacles during the operation. Save Time, Money And Energy Workflow automation can complete business operation includes various repetitive tasks. Some automation applications provide various pre-built workflow templates for the businesses. The managers can utilize those templates or customize to make them suitable with your own procedures. After choosing and conducting the workflow templates, the business task can be done following your settings; such as task rules and budget without human intervention. Conduct Multi-Tasks While the staff can feel stressful when muilti-tasking, the workflow automation can do so effortlessly and never feel exhausted. This benefit can support the managers a lot as they usually have a large amount of work to do in a limited amount of time. All you need to conduct is observing how the tasks are running, controlling and keeping track of the progress. Enhance Accuracy And Transparency Workflow automation can reinforce the accuracy and transparency of all your progress. Every task is pre-set with strict deadlines, people in charge and backup plans. Therefore, the progress can run smoothly and consistently without human orders and disruption. Also, the managers don’t need to spend too much time double-checking the procedures as everything is going in the right ways. Conclusion With those merits, we hope that the business runners can apply workflow automation to their eCommerce project management to improve productivity and task efficiency.
Guide to master business process management workflow automation for BigCommerce merchants
Workflow automation had supported businesses during their selling activities and conducting B2B transactions. Besides, BigCommerce merchants can take advantage of workflow automation to enhance their business process management. However, some business runners still don’t know how to utilize automation to monitor businesses. Our article today will give you ultimate guides to manage BigCommerce business with automated workflow. Innovative Ideas For Business Process Management Workflow Automation Modelling Business Process The first thing that you can do with workflow automation is modeling your business or make it simple to plan, arrange and execute. In fact, you will find it difficult to imagine how the task can be done, how long it will be done, and how much it will cost. You can take advantage of workflow automation to create a process map and have an overview of each step. Then, it is easier to allocate budget and human resources to finish the project. Moreover, the managers can estimate the project duration to plan for the next strategies for campaigns in the future. Automating Business Tasks It is undeniable that the main role of workflow automation is automating business tasks. Here, you can take advantage of some applications to finish those tasks without human intervention. For example, Atom8 can bring various pre-built workflows that you can choose from; or customize a little bit to make them suitable for your procedure. Moreover, this app can integrate with a lot of third-party software to help you stay productive; and finish tasks rather than jumping among various tabs for each step. Atom8 is a user-friendly app that allows the beginners to utilize effortlessly at an affordable price. Managing The Whole Pictures Of Business Procedure The next thing that workflow automation can do for your business is helping the managers manage and monitor their processes. The managers can stand up high and observe how the tasks are operated. Then, they can understand the processes deeply, what resources are the most needed and what step is the most important. As a result, the managers can identify the most critical elements for successful tasks; and invest more in those stages and cut down on unnecessary steps. Refer: Bigcommerce cross sell Optimizing Business Process Performance Once the business runners can observe the whole picture of business task procedures, they can detect some limitations and weaknesses which cause loss or worsen productivity. Then, the department can find the solution for problems in each step; and fix them to optimize the business process performance. Moreover, they can compare between two workflows to identify which one is better for your performance. In fact, you can find some applications that can generate the performance reports; such as selling reports to help the business runners evaluate the operation and try to optimize it. Conclusion Have you utilized workflow automation for your business management success? With our guide, you can try to apply workflow automation to your B2B BigCommerce business automation to maximize productivity and reduce mistakes.
How to leverage automation workflows for B2B eCommerce on Magento
Nowadays, a lot of B2B eCommerce businesses choose automation workflow to stay productive, save money and energy on repetitive and busy business tasks. Automation workflow can bring various benefits more than you imagine if you utilize automation wisely. Therefore, our article today will give you some pocket tips to leverage your B2B eCommerce automation workflows. Simplest Ways To Strengthen Automation Workflow For B2B ECommerce On Magento Reduce Complexity While long and multi-step workflows are sometimes considered big and powerful ones, those workflows are not always effective and efficient. For example, the long and complicated ordering process can waste customer time and increase cart abandonment. Therefore, businesses should cut down on unnecessary steps or list them as “optional” to shorten the process. Although the businesses don’t sacrifice too much for the long and complicated processes, their customers may find it difficult to complete any procedure in your store and then your conversion rate will plummet. On the other hand, with a lot of time-consuming processes, businesses will struggle to stay productive in the busy business world. Activate Real-time Notification The sellers and buyers need to have a tight connection during the transaction to keep track of the order process and plan for the next deals. Therefore, the businesses need to activate real-time notifications to contact the purchasers immediately when there are any new updates related to the B2B transactions. This approach can help the people in charge identify problems and find ways to tackle them early. Test New Workflow Before Releasing Depending on each operation style, different businesses are suitable with different workflows. Therefore, it is unwise to utilize one workflow for all businesses. The business runners who want to execute a new workflow, need to test it before launching. During the examination, they need to make clear whether it brings expected productivity, levels of customer satisfaction, selling performance; and whether it sticks to your long-term business goals. If there are any weaknesses, you need to customize the workflow to design the best-fitted one for your business operation. Personalize Workflows For Different Segments B2B businesses need to deal with different customer segments and different demands. For example, while new customers need to fill in the information in the checkout step, the post-purchase customers only need to confirm the information again with one click. Therefore, you need to personalize workflow to keep it simple for each customer segment and enhance customer shopping experience. Reference articles: magento pos, shopify pos, woocommerce pos, bigcommerce pos Utilize Applications To Conduct Magento is considered the professional eCommerce platform that it is hard to make any changes on this. Therefore, if businesses want to automate their operation, they may need automation applications to help them run business effortlessly without human intervention. For example, they can add Atom8 applications to automate their business with the various pre-built workflow templates that they can customize following their needs. Atom8 is a user-friendly app so if you are beginners, you still can utilize it without any obstacles. Conclusion Are you willing to try those approaches? We hope you can get some new ideas to upgrade your Magento B2B eCommerce workflows; and optimize your business productivity from our article.
B2B eCommerce fulfillment best practices
The fast and accurate B2B eCommerce order fulfillment is a powerful factor to encourage customers to buy at your stores again and maintain long-term customer relationships. However, the businesses, especially the large ones sometimes make some mistakes that make customers satisfied and increase cart abandonment. Therefore, our article today will recommend some B2B eCommerce fulfillment practices that you can apply to your selling activities. You May Miss These Valuable B2B eCommerce Fulfillment Approaches Focus On Order Information Accuracy The first element to form an outstanding B2B eCommerce fulfillment process is accuracy. It would be terrible if the customers order the unavailable products or receive the wrong shipment. The careless procedure can lead to customer dissatisfaction, revenue loss and cut the customer relationship. The first thing you need to do to reinforce accurate fulfillment is preventing customers from buying unavailable products. The inventory status needs to be accurate, consistent and updated in real-time. Therefore, the business runner needs to invest more in inventory management systems, especially those who are selling via various channels. Moreover, before sending the order information to the third-party, the sellers can send the order information confirmation to the customers via emails to reduce mistakes and misunderstanding. Conduct Low-cost Shipping The costly shipping is one of the main reasons which cause customer satisfaction and worsen customer loyalty. The customers are willing to pay more for expensive and high-quality products but they will hesitate to pay more for the standard delivery. If you offer an expensive shipping fee, you should ensure a fast and high product-protected shipping service for all the customers. Otherwise, it would be better if you can offer low-cost shipping or free shipping. To offer low-cost or even free shipping, you can integrate your eCommerce inventory system with external shipping services or shipping solutions to have a right to manage the shipping rates. Moreover, you can set the minimum order values at which the customers can get free shipping to boost sales and alleviate the shipping cost burden. Also, you can adopt dropshipping to lower the cost of delivery. Conduct Fast Shipping The customers are still unhappy with the free but very late delivery, so how can you ensure the smooth and fast shipping process and avoid late delivery? You may need to diversify your distributors. When an order is placed, based on customers’ address, you can pick the product from the nearest distributors. Then the shipping process may be faster and more convenient. Moreover, all the order information needs to be exported to an accessible database. Then, both the sellers and buyers can come and keep track of the shipping process. Therefore, they can notify if there is any strange signal which can potentially cause late delivery. As a result, the businesses can take action immediately to fasten the shipping procedure and minimize late delivery. Ready To Solve Logistics Problems With the streamlined system, the sellers can identify arising problems which happen during the fulfillment process. For example, if there are some mistakes in inventory tracking and the customers purchased the unavailable items, the businesses need to be ready to contact other distributors to supply the right products immediately or utilize BackOrder and the customers can receive the shipment on a later date. Conclusion B2B eCommerce fulfillment is not a complicated process but businesses need to be careful in every step to reduce mistakes. We hope that our article can bring some eye-opening ideas that you can use to strengthen your B2B eCommerce fulfillment.
Boost your B2B eCommerce revenue with effective supply chain management
Supply chains play as blood vessels in the corporation body. Therefore, the supply chain management needs to be invested more to enhance fluent stock flow from suppliers, sellers to buyers and boost your B2B eCommerce revenues. How to conduct effective supply chain management is still a question that needs us to find the answer. This article is going to suggest some practices to manage the B2B eCommerce supply chain effortlessly. B2B eCommerce Supply Chain Management Best Practices Effective Inventory Management Inventory management is the backbone of SCM. The business runners need to conduct an inventory audit to check the stock status and ensure the reasonable matching between financial reports and actual stock quantity. This procedure also prevents mistakes during inventory management, which can be fundamental for storing and selling activities. Inventory management includes various stock-related processes such as ordering, restocking, storing, and forecasting. It would be better if you can take advantage of the inventory management system to reduce manual mistakes and enhance consistency during this monitoring stock flow. Especially, if you are running a multi-channel business in different locations, the inventory management becomes more complicated so you need to use the system to streamline the process, provide real-time updates and take immediate actions for necessary adjustments. Utilize Omnichannel Omnichannel allows businesses to sell via different channels, store stocks at different distribution centers and manage all of them via centralized systems. The business runner can take advantage of omnichannel to monitor selling activities and inventory management. All the data can be updated and accessible. All the customers, sellers and suppliers can track the inventory and the supply chains to supply more stocks, buy more products and control selling activities strictly. While this approach can be necessary for small business, it is truly crucial for larger businesses and enterprises. If you are expanding your B2B eCommerce companies, you should utilize omnichannel for better supply chain management. Intelligent Order Management The B2B eCommerce ordering process needs to be automated and done in minutes. Then, it’s necessary to update the order status and information immediately to the accessible tracking systems. The customers can keep track of their orders and the sellers can estimate the arrival date of the shipments based on the current shipping status. Both of them can control the shipping and identify potential problems to take immediate action and avoid late delivery. Dropshipping A lot of low-cost businesses conduct dropshipping to reduce the shipping cost, stock storage cost and logistics cost. This model also offers the customers various products from different warehouses but they still can receive fast-delivery orders. The process of dropshipping is much more fluent, low-cost and low-risk and the sellers can flexibly choose the suppliers who can deliver faster. Plan For Uncertainty To reduce the supply chain risks, businesses need to plan for future uncertainty. For example, the sellers need to diversify distributors to minimize the risks of out-of-stock; and ensure to fulfill all the orders. Moreover, based on the selling data and current trends, the sellers can forecast the demand of customers in the near future; to prepare for inventory and logistics procedures. Conclusion Effective supply chain management can boost your B2B eCommerce revenues significantly. You can follow our suggestions to strengthen your supply chains and thus make your customers happier.
The only B2B eCommerce implementation guide for Magento you’ll need
While establishing an offline store needs the business runner’s rent the revenues, and build the outlets, starting a Magento B2B eCommerce business needs a B2B website. Therefore, we are here today to instruct the beginners, who are planning on a B2B website implementation to run an eCommerce business on Magento platform. Ultimate Guide To Magento B2B Ecommerce Implementation Pre-develop Your Website It is undeniable that a website is a place where all the transactions take place; therefore, it needs to meet the demand of buyers. As the business runners, you need to identify your target customers to know what they need and how they shop on your website. The B2B customers are more complicated as the buying decisions will be made based on the agreement of various individuals. The web implementation needs to stick to customer behaviors and preferences, including interface, visuality, design, content and so on. When you are beginners, the human and financial resources are big problems that you need to take into consideration when implementing a website. You need to weigh whether you should hire an agency or use your IT team, depending on your demands and capabilities. As the new businesses, different owners will have different goals for your eCommerce selling. For example, while business A wants to attract new buyers; business B wants to strengthen customer shopping experience and business C wants to build customer trust. The variable goals will lead to variable ways in web development so you need to fix your goals first and then build your Magento web following your criteria. Conduct Your Website Development When you finish all the pre-steps, it’s time to conduct your implementation. The first thing you need to think about is choosing the platform. Magento Commerce is considered as one of the most outstanding non-hosted B2B eCommerce so maybe you don’t need to be hesitant too much at this step. Magento Commerce is open-source software and you can download and customize in your own styles. Moreover, Magento Commerce also brings various B2B features which can support during your B2B operation. Next, don’t forget to buy a domain and server hosting for your Magento website. A lot of eCommerce beginners neglect this step although it is really crucial. While the domain can identify your website, server hosting plays as a security wall to protect your website content. Moreover, the hosting can allow various customers from different locations to get access to your eCommerce website effortlessly. If you want to build an awesome first impression with customers, you should invest in website templates to enhance customer engagement and communicate with them effectively. Test Your Website Before launching your website, you should double-check its performance. Firstly, you need to check all the links and bugs during your surfing. Secondly, run your website on different devices to test whether it is compatible and smooth on different devices. Release Your Website If you assume that your web can be launched, you can release your website. To maintain the outstanding and smooth performance of your website, you need to conduct an annual examination to identify potential bugs and evaluate your selling performance with the new web, then you need to adjust your web appearance according to customer feedback, and upgrade the process if necessary. Add Essential Magento B2B features A B2B eCommerce website can not serve B2B customers if it doesn’t have B2B features. Magento Commerce provides users with various B2B features to support B2B transactions. Moreover, you can try the B2B platform from GritGlobal which offers a full package of B2B features, including B2B accounts, B2B catalog, quick order, bulk order, quote request and so on. Instead of installing many Magento extensions for each business task, utilizing only the B2B platform can help business runners have enough B2B functions and maintain smooth web performance. Conclusion With our guides, we hope you can start your Magento B2B eCommerce web implementation with confidence and appropriate approaches.
Most common B2B eCommerce website mistakes Magento merchants made
Running a B2B eCommerce business on Magento is becoming popular. Most Magento merchants comprehend the process to operate, sell and optimize performance to satisfy customers and boost revenues. However, they usually make some mistakes which can directly affect the business performance and worsen the customer experience. Therefore, our article today will list out some B2B eCommerce website mistakes Magento stores made. So that you can pay more attention to. Most Of The Merchants Made Those B2B eCommerce Website Mistakes Use Unrelated Product Description The customers can find their expected products through keywords in product tags and product descriptions. The more related product description, the faster they find that product. However, some businesses display a long paragraph of product description with a lot of information without focusing on the main features and product keywords. The unrelated product description can distract the customers, make them concerned and make the order process time-consuming. Complicated Checkout Process One of the main reasons which cause sky-high cart abandonment rate is the complicated checkout process. The first factor that makes your order process complex is asking for too much information. It is undeniable that a lot of information can be a valuable source for you to improve the service, understand your customers and find out some interesting things. However, not all the customers feel free to provide you with all the information as they just want to publicize necessary contact information for further connection and delivery. If you want to have more information, it is better to list all of them in an optional area. Moreover, you should save the customers’ previous contact information and the customers don’t need to fill in the information form again. Installing Too Many Extensions Magento extensions can support businesses in various tasks. The extensions can help businesses stay productive, save time and energy to enhance web performance, customer satisfaction and automate business tasks. A large business usually needs different extensions to operate simultaneously, which may worsen the web performance, make it slower and can not run smoothly. Therefore, businesses need to find another way to handle tasks and improve workflow. For example, they can utilize the B2B platform from GritGlobal to add a full package of B2B features to your eCommerce business and maintain a smooth and fast-response eCommerce site. Magento Features Ignorance A lot of business runners pay attention to and take advantage of extensions and neglect Magento’s available features. Magento provides the B2B users with various functions to optimize eCommerce sites and support your selling activities. Magento can understand users and thus it establishes necessary features which can run smoothly and are compatible with the platform. Therefore, the users can utilize those features easily without any obstacles. Initially, the users should try all the Magento features to find the most suitable one for their businesses; before installing the extensions which can slow down your web speed. Conclusion Have you made any mistakes which are similar to what we have mentioned above? We believe that you can withdraw some valuable lessons and try to avoid some Magento B2B website mistakes to maintain smooth operation and customer satisfaction.
5 St. Patrick’s day marketing strategies you wish you’d known sooner
St. Patrick’s Day is a couple of weeks away, and while it can sometimes seem that this Irish holiday is much bigger for bars or events spaces, the fact is, virtually any type of business can get into the St. Patrick’s Day fun. Here are 5 marketing and promotion ideas to try in your retail store’s marketing strategy on St. Patrick’s Day to get the most out of it. Show your St. Patrick’s Day spirit through your window and in-store displays The best way to show people your St. Patrick’s Day spirit is to… well, show them. Decorate your store for the occasion. See to it that passers-by know that you’re celebrating the Irish holiday by decorating your window displays with the right props and merchandise. If you’re selling green or themed products, make sure they’re front and center. Check out what these retailers are doing: A souvenir store in Manhattan filled its window display with tons of St. Patrick’s Day apparel and accessories to showcase their themed inventory. Come up with St. Patrick’s Day collections Another way to generate buzz is to come up with designs or collections specifically for St. Patrick’s Day. Limited edition designs or products work great because not only are they relevant to the season, but they’re not widely available all year which means you can promote a sense of exclusivity or urgency when selling them. Check out ShanOre®, a store that sells Irish handcrafted jewelry. While Irish themes are common for the brand all year round, for St. On Patrick’s Day, ShanOre is promoting their Shamrock Collection, which consists of beautiful jewelry featuring (you guessed) it shamrocks. For best results, make an effort to drive up the excitement even before you release your collection. Build anticipation by talking it up in-store as well as on social media. Run a St. Patrick’s Day promotion If it makes sense for your business, consider running a deal or promotion for St. Patrick’s Day. Look at what you have in stock and identify products that you need to move. Then, come up with a St. Patrick’s Day themed promotion. You can, for example… Tack a 17% discount on select products. St. Patrick’s is celebrated on or around March 17, so this is a good way to stay relevant. Attach a shamrock to the products you want to move, and include a discount. Offer a promotion to people who come into the store wearing something green. Put your green merchandise on sale. This is bound to be a popular one. According to NRF’s St. Patrick’s Day survey, 79% of respondents plan to celebrate by wearing green. Set up a dedicated section in your store Make it easy for people to find your collections or promotions by having them all in a dedicated place in your store. If you have an eCcommerce site, this means you should set up a “St. Patrick’s” category or page, and then promote it on your homepage with a special banner. As for your physical shop, have a table or shelf specifically for St. Paddy’s merchandise. Get your employees in on the fun You could deck your whole store with green props and merchandise, but if your employees aren’t in on the St. Patrick’s Day fun, then your efforts will fall short. So, let your employees show their St. Paddy’s day spirit on and around the day itself. Get them to wear green; use props like pins or hats to spice up their attire. You can also encourage them to interact with shoppers celebrating the Irish holiday. Perhaps they can use it to start a conversation with customers. Get creative. Meet with your staff and together, cook up ways to connect with customers on St. Patrick’s Day. Conclusion “Luck” may be a common theme for St. Patrick’s Day, but don’t rely on it alone to drive engagement and sales. If you want to “get the green” on or around March 17th, you need to act early (read: now) and prepare your store and your staff. We hope this post helps you do that, and if you try these tips be sure to let us know!
Google Sheets Ecommerce: Generate Sales Reports Easily
Google Sheets is a powerful tool that offers eCommerce businesses an efficient way to generate sales reports. Businesses can streamline their reporting processes and gain valuable insights into their sales performance by leveraging its functionalities, such as integration with Google Analytics, built-in formulas, and automation scripts. Using Google Sheets ecommerce as a strategy can enhance data management and analysis. Why Use Google Sheets eCommerce for Sales Reports? According to reports, eCommerce sales worldwide are expected to reach $6.33 trillion by 2024. In this booming market, having a reliable and cost-effective method to track and analyze sales data is crucial. This is where Google Sheets can play a central role. Google Sheets offers several advantages for eCommerce businesses when creating sales reports. From seamless integration with Google Analytics to powerful automation capabilities, it simplifies the process and offers flexibility. Integration with Google Analytics in Google Sheets eCommerce Google Sheets can seamlessly integrate with Google Analytics through add-ons, allowing businesses to pull data directly from their analytics accounts. This integration helps create detailed and customizable sales reports that can be updated automatically. Customizable Dashboards for Google Sheets eCommerce With Google Sheets, you can create highly customizable dashboards tailored to your needs. These dashboards can include various metrics and dimensions, providing a comprehensive view of your sales performance over time. Creating these dashboards allows businesses to monitor their performance closely and make informed decisions. By customizing dashboards, you can focus on the metrics that drive your business forward, ensuring you stay on top of trends and performance indicators. Automation Capabilities in Google Sheets eCommerce Google Sheets offers several automation features, such as the Google Apps Script and built-in functions like ARRAY_CONSTRAIN and FILTER. These tools help automate data collection and report generation, saving time and reducing manual effort. By leveraging these automation capabilities, businesses can streamline their reporting processes. This saves time and reduces the risk of errors in data handling. Automation ensures that your sales reports are always accurate and up-to-date, providing reliable insights for decision-making. Steps to Generate Sales Reports in Google Sheets eCommerce Generating sales reports in Google Sheets is straightforward if you follow these key steps. From setting up your data to automating report updates, each stage is essential for creating detailed and accurate sales reports for your eCommerce business. Setting Up Your Data in Google Sheets eCommerce To create effective sales reports in Google Sheets, you first need to import, clean, and organize your data. Properly managed data sets the foundation for accurate and insightful reports. You lay the groundwork for generating reliable sales reports by carefully setting up your data. Well-organized data is crucial for creating accurate analyses and visualizations in your Google Sheets ecommerce workflow. Creating Pivot Tables and Charts in Google Sheets eCommerce Pivot tables and charts are powerful tools in Google Sheets that help you summarize and visualize your sales data. These features enable you to identify trends and make data-driven decisions. Creating pivot tables and charts helps transform raw data into meaningful insights. These visual tools make it easier to understand and communicate your Google Sheets ecommerce data, leading to better business decisions. Automating Report Updates in Google Sheets eCommerce Automation can save you significant time and ensure your sales reports are always current. Google Sheets offers various automation features that can streamline the update process. Automating report updates ensures that your sales data is always fresh and accurate. This efficiency is vital for maintaining up-to-date insights into your Google Sheets eCommerce performance. Customizing Your Dashboard in Google Sheets eCommerce Customizing your dashboard in Google Sheets allows you to create an interactive and visually appealing interface that meets your specific business needs. Customizing your dashboard makes it easier to monitor and analyze your sales performance. An interactive and well-designed dashboard enhances the utility and appeal of your Google Sheets ecommerce reports, making it a valuable tool for your business. Benefits of Using Google Sheets eCommerce for Sales Reporting Using Google Sheets for e-commerce sales reporting has several significant benefits. It’s cost-effective, highly accessible, and capable of scaling your business, making it a smart choice for eCommerce businesses of all sizes. Cost-Effective Solution with Google Sheets eCommerce Google Sheets is a free tool that offers robust features comparable to paid software solutions. This makes it ideal for small and medium-sized eCommerce businesses looking to manage their budgets effectively. Choosing Google Sheets for your sales reporting needs helps you save money without compromising on quality. This cost-effective solution ensures you have the tools you need to track and analyze your sales data efficiently. Accessibility and Collaboration in Google Sheets eCommerce Google Sheets is cloud-based, allowing for easy sharing and collaboration. Team members can access and edit sales reports in real time from anywhere, facilitating better communication and decision-making. This accessibility and collaborative functionality make Google Sheets eCommerce reporting a breeze. It fosters teamwork and ensures everyone is on the same page, enhancing productivity and decision-making. Scalability of Google Sheets eCommerce Google Sheets can handle large datasets and complex calculations, making it suitable for businesses of all sizes. As your business grows, you can continue to rely on Google Sheets for your sales reporting needs without worrying about scalability issues. Scalability is a crucial feature for growing eCommerce businesses. With Google Sheets, you have a reliable tool that can grow with your business, ensuring consistent and effective sales reporting. Taking advantage of Google Sheets eCommerce using Atom8 Atom8, a BigCommerce Automation tool from GritGlobal, can further enhance intergration. It automates the integration with Google Analytics, making it easier to pull data and create detailed reports. This means you spend less time on data entry and more on analyzing your sales performance. Regarding data setup, this app can also help import and organize sales data into Google Sheets seamlessly, ensuring that the data is always up-to-date and accurate. This automation tool saves time and minimizes manual data entry errors. Conclusion Google Sheets ecommerce offers a powerful, cost-effective, and scalable solution for generating sales reports. Its integration
4 inspiring Magento B2B case studies
Magento as a community is full to the brim with awesome success stories, interesting challenges, and inspiring designs. As a Magento development team, we always look for something new and awesome that the community achieved. Today we would like to share with you 4 Magento B2B case studies that can motivate you to grow and inspire you to try new things. A Multi-Store Expansion for a Well-Known Multinational Brand Hewlett-Packard has a huge global presence in the world. On their website, the company showcases 92 countries and regions with their own customized content and offers. Not all of the regional links go to a specific store, though. Some of them are just a list of certified HP dealers. In an attempt to grow the company’s presence and deliver more local content, HP decided to grow the network with 5 new regional stores based on Magento 2 CE platform: China, Hong Kong, India, Thailand, and Indonesia. HP Asia-Pacific team set 5 goals for themselves: migrate the stores from Magento 1 to Magento 2 make all stores look and feel local connect Magento 2 to HP Universe and other internal systems deploy in 5 different places within a tight project timeline unify store experience for all Asian-Pacific locations Magento 2 served as a small part of a much larger 3-tiered system closely integrated with HP Universe and other internal logistical, inventory, and supply management solutions, in addition to Magento 2 upgrade, more than 600 Indian HP dealer stores needed to integrate a Click & Collect system, Asia-Pacific is a large region with significant monetary, cultural, linguistic, and consumer differences between locations, each store required a different set of payment and shipping integrations. Main result: 23% growth in online store purchases, strong integration within the HP ecosystem, and good user experience both from online shoppers and HP employees. The British DIY Legend Got a Redesign Selco is a famous UK DIY store with a catchy jingle It’s where the trades go. As a result of the migration, Selco now boasts a 2.3x year-on-year revenue growth and 0.6 million monthly visits. Over the years the store has gone through at least 3 design overhauls in an attempt to improve sales and user experience. With more than 15,000 customers and a significant mobile segment, the company decided to focus on mobile experience and integration with other solutions. In addition to a better shopping experience, Selco took care of their on-site workers. The dev team integrated into the store the Project Tool App which allows workers to request repair quotes, work online and offline, and create shopping lists on the go: all with the help of Magento API. Challenges: cluttered store design was hard to navigate store employees weren’t mobile enough and wasted a lot of time checking inventory and creating quotes workers had to deal with spotty Internet so the mobile app needed offline capabilities Results: reliable mobile experience both for users and employees a big spike in customer satisfaction and employee productivity close integration of Magento store with other company tools 169% year-on-year growth in revenue 600,000 more monthly visits Boosting Online Sales of a Plastics Giant In addition to impressive sales numbers, this particular business case offers an interesting approach to decentralized solutions. The dev team had to invent a central Magento Commerce solution that could be replicated locally and customized as needed. Vink VTS specializes in all kinds of plastics for medical, construction, automotive, and manufacturing industries. The Dutch giant used to rely too much on traditional sales channels and didn’t focus enough on the online part of their customer experience. In order to stay competitive and keep the market share of one of the largest plastics manufacturers in the European Union, Vink needed to up their game in the online retail sector. Main challenges: a slow and outdated store needed to be faster and more user-friendly the store was a custom-built solution that had trouble dealing with growing user traffic sales teams worked inside the main ERP that wasn’t integrated at all with the store. This resulted in double data entry and wasted time other teams had to deal with locally built solutions that all had different suppliers, buyers, and logistics with a huge network of stores and countries, the new store needed to adjust to complex price structures, different legislatures, and unique business processes Results: +160% growth in store orders two-thirds less internal sales calls faster store with less than 2 seconds load times close integration with Microsoft Dynamics AX ERP system central Magento Commerce solution that can be replicated and customized locally as needed Mobile UX Rebuild for an Upscale Coffee Retailer Intelligentsia is a fast-growing large scale Chicago-based retailer known for upscale coffee beans with their own distribution channels and suppliers. Their website sells directly to consumers and also partners up with national brick and mortar grocery stores such as Whole Foods and Pete’s Fresh Market to bring their coffee directly to the “offline” crowd. Challenges: Intelligentsia staff dealt with a lot of double entry work since they sold both to businesses and individual consumers the backend of the store was weak: storing and managing multiple product catalogs was slow and inefficient mobile experience was nonexistent which cut off a part of their potential buyers from the target audience there was no real connection between the ERP and the online store Results: the dev team developed a central admin solution for B2C and B2B helped choose a new ERP system and integrate it with Magento grew mobile conversions by 34%, mobile transactions by 16%, and overall traffic on mobile devices by 40% Conclusion Above are the 4 inspiring Magento B2B case studies. We hope these could help you to realize the potentiality of Magento to your business. If you have any questions, please contact us and we will help you to answer.
