Supercharge your BigCommerce category page with these tips
The category page was the first thing that people saw when checking out your store. Therefore, owners undoubtedly need to pay more attention to the display. But the question is how to put things together the way customers want to see and are likely to hit the buy button. This article will help you figure out some tips to dive into. Examine reports Don’t know where to begin with supercharging your BigCommerce category page? Start by examining the products that are not selling and comparing them to those that are already top performers. The Rockstar Products report will show you which products are your most visited, best converting products. The top 10% of most-visited products by best to worst conversion rate. You are tempted to only focus on the conversion rate, but be sure to look at all the metrics in this report to understand better what is working for you. These products are performing well for a reason. Study their product pages and use them as a benchmark for all your other products. The Non-Sellers report will show you which products are not selling at all. You will see the products with zero orders, sorted by most to least visits. The products at the top of the list are good candidates for improvement. Are the product images comparable? Are the product descriptions well written? Are non-sellers discounted more often than your Rockstar Products? Are the calls-to-action similar? The next report you will want to look at is the Products To Improve report. These are your top 10% most visited products, filtered to that above-average conversion rate and sorted by conversion rate from worst to best. As with the Non-Sellers report, the products at the top of the list are good candidates for improvement. Again, ask yourself the following questions. Am I using high-quality imagery? Do my product descriptions provide enough information? Do my product descriptions tell a story or invoke a need? Do my product pages add urgency? Dive deeper into your store performance Once you handle which products need the most attention, you can switch focus and dive deeper into your store performance by examining the Cold Products, and Hot Products reports. Hot Products are products that had the most revenue growth from the week prior. The calculation begins by sorting products by revenue growth in absolute terms (i.e., dollar growth, not percentage growth). Cold Products are products that had the largest revenue drop from the week prior. They are calculated by sorting products by revenue growth in absolute terms (i.e., dollar growth, not percentage growth). These reports can spotlight trends that you might not have noticed. Catching these patterns can help you make the most of your ad spend and help save products from turning into non-sellers. For example, you can use your hot products to cross-sell and upsell or even bundle them with rockstar products. Similarly, you could discount your cold products and promote them to customers that only purchase discounted items. We will discuss this in more detail in the following chapters. Conclusion The article has shown you some tips to supercharge your BigCommerce category page. This can help you gain deeper knowledge regarding your current sales situation, and from there, you will have different thoughts and actions following to build trust with shoppers and push sales.
You can steal from these genius eCommerce pop-ups
You can steal from these genius eCommerce pop-ups. You’re almost ready to kick off your onsite pop-up strategy. The only thing left to do? Arm your team with best-in-class website pop-up examples for inspiration. That’s where we come in. In this article, we’ll look at high-converting eCommerce pop-ups from 17 top eCommerce stores. You’ll learn how each pop-up example works and the strategies used to drive email and SMS subscribers, conversions, and revenue. Create a Sense of Urgency with a Limited-Time Incentive Leveraging a countdown timer on your eCommerce pop-ups creates a sense of urgency and gives visitors a reason to convert immediately. This popular slipper brand isn’t just offering a standard 10% off for an email address. Instead, they deliver a customized incentive based on the discount amount most likely to drive each user to convert with Intent-Based Promotions. Then, they create that urgency trigger with a countdown timer to communicate that the offer is only available for a limited time. While you could include the time limit in your pop-up copy, a countdown timer visualizes this consumer psychology trigger. The discount code is only active for a few hours giving users long enough to look around the site and choose the right slippers. Allow Users to Recall Previously Closed Pop-Ups Even if you use the pop-up ideas in this guide to create the perfect pop-up with compelling imagery, personalized incentives, and messaging that connects with each customer segment’s psychographics, most users will close your pop-up. This eCommerce pop-ups example from a popular supplement brand ties many pop-up best practices into the design and incentive. The pop-up also provides a solution for the users who close your pop-up before taking action. This example works so well because it utilizes a promotion reminder to allow visitors to recall the pop-up they previously dismissed. Be Mysterious to Tap Into Your Visitors’ Curiosity Props to the genius marketing minds behind this next example of an eCommerce pop-up. Jams is a loungewear brand that offers sustainable “in activewear.” New visitors to the website are shown this pop-up designed to gather email addresses: At first glance, this pop-up might seem like a typical, albeit well-designed and expertly copy-written form. It has a form field for the user’s email address, a button, an image, a headline… It even utilizes consumer psychology with the word “Unlock.” While some brands use a direct discount amount (like 10 or 15% off), Jambys uses intrigue. By not explaining what discount they’ll receive, users are curious — they want to sign up and find out. It makes users feel like they’re joining a club that not everyone is a part of. It also gamifies the experience, like a “spin to win” email capture game, but is less prone to visitors considering it “spammy.” When users sign up, they’re given a 15% welcome discount. Cross-sell Pop up Customers sometimes have no idea what they want or need to buy. That is why cross-sell pop-ups have become a great idea to generate sales. It reminds them by inviting customers to buy related or complementary items.t. For example, when they buy shampoo/conditioner, a shower cap cross-sells pop-up will soon likely be purchased since it’s compatible with the conditioner. And just like that, you can take advantage of this to push sales and clear stock by combining your inventory with complimentary items that are in good sales progress. Conclusion Are your pop-ups not converting the way you want them to? The strategies above can help you design valuable pop-ups your users want to take action on. Use copy they can relate to and test different CTAs to determine what resonates with visitors. Consider offering a deeper discount to users who are further from conversion through intent-based pop-ups or use a contest to entice them to share more information. Finally, don’t forget to test. It’s the most effective way to find out what pop-up ideas your audience will respond to. Last but not least, if you are in the situation of coming up with popups ideas but feel unaware of applications that can help you with that, check out Order Booster. This companion can assist you in cross-selling or any pop-up as set up. Things will be so much easier when you have Order Booster. You’re almost ready to kick off your onsite pop-up strategy. The only thing left to do? Arm your team with best-in-class website pop-up examples for inspiration. That’s where we come in. In this article, we’ll look at high-converting pop-ups from 17 top eCommerce stores. You’ll learn why each pop-up example works and the strategies these stores use to drive email and SMS subscribers, conversions, and revenue. Create a Sense of Urgency with a Limited-Time Incentive Leveraging a countdown timer on your eCommerce pop-ups creates a sense of urgency and gives visitors a reason to convert immediately. This popular slipper brand isn’t just offering a standard 10% off for an email address. Instead, they deliver a customized incentive based on the discount amount most likely to drive each user to convert with Intent-Based Promotions. Then, they create that urgency trigger with a countdown timer to communicate that the offer is only available for a limited time. While you could include the time limit in your pop-up copy, a countdown timer visualizes this consumer psychology trigger. The discount code offered is only active for a few hours — giving users long enough to look around the site and choose the right slippers. Allow Users to Recall Previously Closed Pop-Ups Even if you use the pop-up ideas in this guide to create the perfect pop-up with compelling imagery, personalized incentives, and messaging that connects with each customer segment’s psychographics, most users will close your pop-up. This pop-up example from a popular supplement brand not only ties many pop-up best practices into the design and incentive. But also provides a solution for the users who close your pop-up before taking action. This example works so well because it utilizes a promotion reminder to
The art of automating eCommerce website to its greatest potential
The key to successful automation is knowing what computers are good at. In my view, they’re good at non-creative, non-communicative tasks. They’re good for record-keeping and data entry but bad at customer service and sales. As an e-commerce business owner, I figure out which bucket any given task falls into and work from there. If you’re looking for automating an eCommerce website within your business, start with the four below. Follow up on cart abandonment. Cart abandonment is one of the most common challenges for automating eCommerce websites. It is estimated that there are trillions of dollars worth of goods left in abandoned carts each year. One of the best ways to counteract this problem is to create a series of reminder emails to be sent to customers who abandoned their carts. Employ inventory management software Whether you have a big or small inventory, automating this part of your process can save you countless hours and prevent massive headaches. If you decide to be one of those business people who doesn’t track inventory, you could frustrate customers who place orders for out-of-stock items. Several software platforms allow business owners to track inventory and even set alerts for when things are out of stock or running low. You can update your e-commerce site accordingly so that customers aren’t ordering something you can’t fulfill. Simplify accounting and bookkeeping Entrepreneurs and business owners have a great talent for creating new products and services to offer their customers. Still, the constant daily discipline of manually updating ledgers and performing hours of data entry can become overwhelming. It’s not difficult to find software that helps streamline this process. The key is to pick one while your books are relatively short. Consistency, clarity, and simplicity are your best friend in bookkeeping. I like the programs that sync up with online stores. It saves so much time when I don’t have to go in by hand to update every purchase, sale, order, and expense to stay on track. It’s best to put this in place well before you are flooded with unpaid invoices, receipts, and other relevant documents. Follow up on purchases with customers. I want to preface this by saying that this is one of the few customer service tasks that work well automated, and it should be considered one of the arts of automating an eCommerce website. That’s because all customers need to do is answer a couple of questions. You don’t need to get too creative or personal. For example, “Are you happy with your purchase?” is a simple question that can be automated. The data you gather is useful to you, and it’s a great chance to throw in recommendations for similar, related, or supplemental products. Conclusion New technologies are making automation easier all the time. Don’t be afraid of automating eCommerce websites, but don’t use it as a crutch. It’s important to identify where automation can make your business more efficient while freeing up your team to focus on creativity, communication, and sales. If you are having trouble finding an automation app that can help you relieve the burden, check out Atom8. This is an automation tool that automates all the repetitive tasks you have along the way. Instead of sending emails and supervising inventory yourself, set up and let the app do it for you faster and with more accuracy. There is nothing wrong with this app.
Impressive tips to turn eCommerce newsletters into sales
Kinsta shows that emails containing the word eCommerce “newsletters” in the subject line see an average open rate of 24 percent—significantly better than the overall average email available rate of 18 percent. Even more impressively, they achieve an average click-through rate of 7.6 percent, which is three times higher than the average for all types of email. But email newsletters don’t just drive opens and clicks. This article will show you impressive tips for turning mere eCommerce newsletters into sales. Draw Inspiration From Awareness Days and Events The most difficult thing about running an eCommerce newsletters is the commitment it requires. You’ve sent your first ever newsletter, which says: “Hi, this is our first-ever newsletter. Thanks for signing up.” So what are you meant to say next? How will you find the inspiration to send one of these things every month (or even every week)? One smart approach is to reference major events and awareness days that tie into your company’s mission and your audience’s priorities. There are awareness days for anything you can imagine—National Thank a Mail Carrier Day, anyone?—so it’s guaranteed you’ll find something relevant. Provide Expert Advice on Your Niche Whatever products you sell or market you serve, you’re an expert on something. Your audience might turn to you for advice on the hottest new fashion trends, the latest tech announcements, or the most desirable beauty products. Newsletters are an excellent way to demonstrate your credentials as a thought leader, either by highlighting the high-quality content on your blog or by providing in-depth advice in the email itself. Mattress and bedding brand Tuft & Needle chooses to present itself as an expert on all things sleep-related. In one email, it offers subscribers many useful tips on enjoying a better night’s sleep. And in another, it discusses the issue of “sleep debt” and incorporates a call to action into its blog content: Admittedly, it’s not a massive leap for a bedding brand to write about sleep. But it’s still a smart tactic, with almost half of all Americans saying they feel sleepy during the day between three and seven days per week. The key here is to identify an area of expertise that closely aligns with your business and products. It is of interest to key segments of your audience (or, ideally, your entire audience). Offer (Personalized) Product Inspiration Newsletters are rarely about going for the “hard sell.” But you’re a business, so naturally, you want to reference your products as often as possible. One of the most natural and engaging ways to do this is to offer your audience curated recommendations on how to tap into a specific trend or style. Home decor business One Kings Lane shows us what this looks like by demonstrating how its customers can create their own Southern California-style living room: Of course, that creates an obvious opportunity to incorporate a “Shop Now” CTA to highlight relevant products. Suppose you can bring an element of personalization to your product curation emails, all the better. Google data shows that 61 percent of consumers expect brands to tailor experiences based on their preferences. At the same time, Forrester Research found that up to 36 percent of shoppers feel retailers should offer more personalized experiences. Tea brand Sencha Tea Bar (formerly Cup & Leaf) has found a super smart way to share tailored product recommendations. When it comes to personalization, people would usually think it would take lots of time and understanding regarding client shopping habits. That is why Order Booster will be the right app solution for you. The name booster is already easy enough to understand that the app aims to improve your order in terms of quantity and quality. Order Booster will then collect data to make personalized recommendations by following client shopping habits via their touchpoint. Show Customers You Care It’s easy for consumers to feel underappreciated. Without them, brands wouldn’t exist. Yet often, all they get in return is an endless stream of emails urging them to BUY NOW. It pays to remind your customers that you genuinely have their best interests. But how do you do that? It could be simple as introducing your audience to a useful feature or service they might not be aware of. It could be a little more complex, such as this email newsletter from Bed Bath & Beyond highlights a new measure designed to protect customers shopping online. Bed Bath & Beyond is a pretty sure thing here because security is a persistent concern for online shoppers. Research from NTT Application Security reveals that just 58 percent of consumers believe their data is protected online. In comparison, 26 percent have suffered identity or credit card theft after making an online purchase. But even if you’re certain customers will love your latest feature consider running an eCommerce survey. It is important to gauge demand before you get started. Conclusion After all, you’re trying to sell to these people, not become their best friends. The answer is simple—engaged customers are your best customers. If you need an application that can help you with repetitive tasks that can take lots of your time, refer to Atom8. Atom8 can help you automatedly send eCommerce newsletters and email to certain people or receivers you want. All you need to do is initially set up. The app will do the rest.
6 passive income eCommerce ideas to earn more
Although it gets touted as easy money, most passive income eCommerce streams result from hard work: building an audience, optimizing paid ads, and delivering a great experience and a superior product. However, as a current or aspiring business owner, you’re not afraid to put in the time to do all of those things, and you might already have all three checked off your list. Adding passive income streams to your life can give you more freedom, flexibility, and money. Discover 6 ways to make passive income, with examples and tips to start today. Start a dropshipping store. Dropshipping is one of the best ways to earn passive income eCommerce from wherever you are, even if you don’t have plenty of cash flow. Some dropshippers report making upward of $100,000 per year. Dropshipping is not a get-rich-quick scheme. However, it takes some upfront investment of time. This business model involves creating an eCommerce store where customers browse and buy products. What’s interesting about dropshipping is that you don’t have to see the products you sell physically. With dropshipping, your supplier handles everything from manufacturing to packaging to fulfillment. And since you don’t need to send money to your supplier until your customers pay, there’s limited cash risk. Another risk you get to avoid is the one that comes with investing in a product that doesn’t have a market. You can use a platform like the DSers to find trending products in different niches to sell in your store. Depending on the product you choose and your pricing, you can earn solid passive income eCommerce and learn how to run an eCommerce business. Run an affiliate marketing business Affiliate marketing involves recommending a product or service to an audience. It’s a great source of passive income because you earn a commission whenever someone uses your referral link to buy the recommended product or service. It’s also a growing industry. Statista estimates that the affiliate marketing industry will reach $8.2 billion by 2022. Online entrepreneurs become affiliate marketers for a few key reasons: It’s easy to execute. You handle the marketing side of things. The brand will develop products and fulfill orders. It’s low risk. There’s no cost to join an affiliate program. You can sell established profits without any upfront financial investment. You’ll have to invest time in creating traffic sources, so more people click on your links. Once that’s set up, you can earn relatively passive income through commissions. It’s scalable. Affiliate marketers typically don’t hire extra help. You can introduce new products to an audience and create campaigns while your past work makes money in the background. Earning money with affiliate marketing can be a rewarding way to add new revenue streams to your business. All it costs is your time. Once the hours are invested, you can reap the rewards continually. Automation Another thing that might sound a bit unrelated to the concept we are talking about, but when taking a deep thought, this can be a solution to save money in the long term by taking advantage of automation. It is undeniable that when taking care of an online store, there are plenty of little things to pay attention to, and this takes lots of time from you and causes you exhaustion. In that case, it is a signal that you should apply automation. This is the idea of using an app solution so that they can operate repetitive tasks with more accuracy and faster, and in the long term, they help save your time so that you can manage things far more easily. Speaking about Automation, it would be a big mistake if we did not mention Atom8. An app solution that can relieve you from all the repetitive tasks. Rather than wasting time doing all of them independently, Atom8 can do it much faster and more accurately. Many functions, including in one app like sending email, remind you of any potential inventory issues and automatically remove the product from the product page if there is low inventory. Sell digital products Digital products are assets, or pieces of media consumers can’t touch physically. These include downloadable or streamable files such as Kindle books, templates, plug-ins, or PDFs. Digital products are great passive income streams because they have high-profit margins. You only have to make the asset once, and you can sell it repeatedly online. There’s no storage or inventory needed. You can sell as many digital products as you want for passive income. Many creators scale their passive income by selling kits, printables, files, and other assets professionals can use. UX Kits, for example, sells personas, flowcharts, and wireframes to assist the design process. The brand has sold its products to more than 10,000 customers in over 100 countries and continues to sell these lucrative products online today. Build and sell spreadsheets Some of us are natural-born spreadsheet masters. If that’s you, it’s possible to put your spreadsheet skills to work to earn passive income. Whether you create spreadsheets with Excel or Google Sheets, there’s a market that will pay for you to create spreadsheets of all kinds: budgeting, profit projections, habit tracking, or even P&L spreadsheets that business owners don’t want to build from scratch. Pair a Shopify storefront with the Digital Downloads app, and you have yourself a passive income stream ready to earn revenue. You do need to drive traffic to your storefront for that to happen. Thankfully, we have some resources to help with that. Buy and sell websites. Websites abound on just about any topic you can think of. The best part? Many of them make a healthy income through affiliates, ads, memberships, or products—and they’re often put up for sale. Sites like Exchange Marketplace make it easy to buy and sell online stores securely once you open and verify an account. It’s a great way to own a business with some sales and traffic coming in. Once you complete your purchase, you also get access to seller support afterward to
Top small business trends in 2023 you can’t afford to miss
The COVID-19 pandemic has brought several modifications to small businesses that have forced many to adopt the “new normal” guidelines throughout 2022, but that will not happen in 2023. The new small business trends will rule the New Year and give all owners a new ray of hope. So, we’ve rounded up the top business trends to look for in 2023 for business owners who’re likely to see success this upcoming year. Connecting with similar-sized small business firms One of the most notable trends in 2023 will be networking, and you can’t afford to miss out. Small businesses can enhance their strategies and efforts by connecting and collaborating with similar small businesses instead of running their business solo. It will lead you to business referrals, learn more about market prospects, and tap into other people’s perspectives to experience shaping and improving the industry game. Small businesses can collaborate to diversify their audiences, improve their products, and reach new customers via networking. Moreover, networking and partnership will inspire small business owners to build new relationships, drive growth, and enhance their skills. The importance of responsible consumerism Today, consumers’ purchasing habits have a more noticeable effect on society and the environment. People are demanding more from the brands they purchase. Several brands have already started practicing sustainability to reduce their environmental impact. Being environmentally friendly is becoming as crucial as being socially responsible. The Black Lives Matter movement has instilled in consumers a greater expectation from brands. They also hope brands will stand up to injustice and support ethical causes. Soon, brand responsibility will go beyond marketing, and it may be more effective for a company to market the positive things in the world than to advertise its products. The rebound for Female-Led Small Businesses 2023 will be one more productive year for technology and female-led businesses. As new women entrepreneurs enter the market, the market will continually see innovations and more room for new ideas to float into different industries, especially more niche specific. In 2023, business owners don’t need domain expertise. The only thing they need is a problem and an opportunity. According to a 2021 market study, 31 % of small business or franchise owners were women. Even female entrepreneurs have increased by 114% in the last 20 years. This segment will continue to grow. Although the number of female entrepreneurs keeps rising, they still fall short of their male counterparts. Hiring Gen Z employees Yes, hiring Gen Z employees is going to trend for 2023. Known as the Zoomers, Generation Z is the next generation of digital natives. This generation is socially focused and passionate, similar to Millennials. Unlike baby boomers and even Generation X, this generation Z also cares about full equality. Hiring can be difficult if you don’t understand their perspective because they are hungry for the latest remarkable technologies and expect their employers to be so. So whenever you hire your Gen Z employees, keep in mind that your tech stack should be state of the art. Assisting employees in their development In 2023, small businesses will strive to maintain a happy workforce and improve retention by finding creative and innovative ways to keep staff engaged. Coaching and mentoring employees can enhance the company and create an attraction and retention program. Doing this has grown in popularity, but it has also improved their team’s skills, knowledge, and productivity. Speaking of productivity, rather than thinking of some compensation packages or bonuses to increase the effectiveness in the long term, companies can check out Atom8. A simple solution that can immediately boost the productivity of employees. The machine takes care of repetitive tasks leaving a lot of time for employees on bigger tasks. Atom8 can handle sending emails automatically, reminding when there are inventory issues and many others. Please find more information and let it be a game-changer in your operation. Conclusion Business owners must develop strategies and take advantage of small business trends, so start by setting up long-term, visionary goals. Take on something big, maintain the close partnerships you built with your co-companies and your finance team, and tap into your financial expertise to determine what is feasible to do with the above trends and create an enjoyable, customer-centric experience on all platforms and channels.
How to conduct enterprise-level eCommerce optimization analysis?
E-commerce optimization harmonizes the ever-changing needs of a retail operation with the vastly expanding needs of running a website. Neither retail nor website operations exist in a vacuum and must be operated in tandem to achieve true optimization. This article will show you how to conduct optimization analysis for your enterprise-level eCommerce store. Implement SEO best practices Search engine optimization (SEO) is a ladder in and of itself. Tons of components go into holistic SEO. Each rung in the SEO ladder makes it easier for Google (and other search engines) to understand your webpages and serve them up as search results to satisfy users looking for your targeted keyword phrases. Here are three high-level SEO components that you need to get right: Keyword optimization: The single greatest thing you can do to improve your SEO is to be intentional in the keywords for which you optimize your pages. Find relevant keywords with decent average monthly search volume and optimize around them. Metadata: Take the time to get your keywords into crawlable metadata, such as your title tags, alt tags, and URLs. And then, take the time to create engaging meta descriptions and other non-crawlable assets to encourage click-throughs from your organic search listings. Technical SEO: The back-end performance of your website is the foundation on which your front-end SEO tweaks succeed. You can have all the right optimizations, but none of it will matter if your page takes 20 seconds to load. Technical SEO includes page load times, HTML tagging, coding cleanliness, etc. Iterate on user design and experiences Improved user experiences are listed as a benefit of e-commerce optimization. Achieving the improvements requires constant iteration, testing, and analysis. There’s a constantly unfolding brave new world of website design and digital experiences. And you have to stay on top of these for ongoing e-commerce success, including simpler components, such as integrating payments from Apple Pay. It also has how users experience your site. Are our product pages static? Do they feature videos? Are they an infinite scroll page? These components will lead to greater on-page engagement and translate into increased sales. Update product pages, descriptions, and images You must be sure that the content you’re presenting for each of your products is accurate and engaging. Take the time to translate common knowledge about products into customized messaging geared toward your specific audience. Spend the time testing different product page designs to understand which one visitors best respond to. Also, invest in quality images and videos for your products. Your product pages are the face of your e-commerce business so the improvements will go a long way toward holistic optimization. Optimize operation performance by integration Another way to optimize operation is to combine with integration within the system. By integration, businesses can receive analytics, extra features that maximize business revenues. One of our products, Atom8, which is an excellent automation tool, allows businesses to automate repetitive tasks. Atom8 leaves businesses plenty of time for bigger things to solve and automate every task so your business can achieve its best at the end of the day. Conclusion You’ve taken the time to launch your online business. That’s a significant investment and a great start, but getting your site live is like showing up at the starting line. The gun is fired, and the race starts once you pursue e-commerce optimization when things get real — investments, resources, site traffic, and sales. I hope you can see this article as useful in learning how to conduct enterprise-level eCommerce optimization analysis Dive into your e-commerce optimization and do whatever you can to tweak and improve your site. It’s either going to work or not, and if it doesn’t, at least you’ll be able to walk away knowing that you gave it your best. But don’t worry, it will work, and your online store will provide you with years of noble optimization chasing.
No-sweat tactics for efficient eCommerce automatic reorder
As a growth manager or marketing strategist, you likely need more helping hands. Therefore, automatic reorder is an excellent solution. From managing marketing campaigns to optimizing content, you need to hire several experts or invest in eCommerce marketing automation. This post will introduce some key benefits of combining eCommerce with marketing automation. Let’s dive into No-sweat tactics for efficient eCommerce automatic reorder Use Dynamic Content To Engage Customers Dynamic content refers to customizing your content for visitors. With dynamic range, the content and images on your pages adapt to users’ in-session behavior, demographic data, and characteristics. This offers two benefits. First, presenting relevant offers helps in decreasing bounce and increasing conversions. Second, it allows you to create personalized experiences. If you are looking for an example, think about the last time you logged into your Amazon account. Did you notice a tab that gave you several product recommendations based on your search history or purchase pattern? Amazon even suggests bundled products curated as per the browsing behavior of millions of its customers. Adda247, an educational tech company, employed dynamic messaging to retarget users and improve its conversion rate by 35%. Faced with a high level of user abandonment, the company utilized MoEngage’s platform to personalize its messaging based on product description and past shopping behavior, leading to a 27% increase in CTRs, higher engagement, and more conversions. Recover Revenue With Abandoned Cart Emails and Automation Sadly, approximately 70% of shoppers abandon their carts online. In revenue terms, abandoned carts cause eCommerce businesses to lose a staggering $18 billion annually, says Forrester Research. But what if you could turn around the situation and convert your abandoned carts into opportunities? Just because someone didn’t complete a purchase doesn’t mean they don’t want to buy what’s in their cart. There could be hundreds of reasons why someone didn’t complete a purchase. For instance, it could be a faulty Wi-Fi connection, as Adidas points out, non-availability of preferred payment options, etc. Adidas also doesn’t stop at just one email but sends four abandoned cart emails over a month. You can follow a similar strategy to increase your order rate by sending a series of abandoned cart emails that allow customers to pick up their purchase where they left and alternate payment options to speed up the process. Sending emails to each customer at a time sounds exhausted already to you? Do not worry, because we are here to introduce an excellent solution to this. Check out Atom8, an automation app that allows you to set up and send emails without you standing by automatically. You need to set up the content, the receiver list, and the timetable. The app will do the rest for you, fast and accurately. Besides the ability to automatically send emails to remind customers after x days not yet accomplished the order, plenty of other functions can surprise you. Take a chance and find out more. Win Back Users With Targeted Email Campaigns Have you not seen a customer of yours for a while? Touch base with them through a win-back email campaign and let them know how much you missed them. It is possible to set triggered email campaigns for users that haven’t been active for ‘X’ number of days. However, use a strong subject line for better open rates and match it with actionable content for adequate click-throughs. You may even add an incentive for subscribers to revisit your eCommerce stores, such as reduced membership fees or discount offers. You can also consider setting up a sequence of win-back emails (as seen in the image below) to get the attention of your subscribers at regular intervals. Re-engage Old Leads Using eCommerce Automation eCommerce marketing automation helps you re-engage with old leads that had shown interest in your product or service in the past but lost touch due to some reason. What if you could reach out to them with new content and offers to boost your sales? For instance, you may identify old leads from past conversations and send them promotional coupons with dynamic expiration dates so that they don’t miss out on the promotion, even if they see your email later. With a passionate expiration date – say five days from opening the email – every coupon will expire on a different date. This can be easily automated without any manual effort from your end. Use Chatbots for Customer Service Customer service is a focal area for most eCommerce businesses and requires you to employ dedicated resources to tend to your customers 24/7. This translates into a significant amount of revenue for any business, which can be optimized with the introduction of chatbots in the front line of your customer service. But that’s not all. You can also use chatbots in retail and give your shoppers a highly personalized experience. One popular and highly successful example is the Nike StyleBot which helps customers style their shoes and browse previously uploaded designs for inspiration. Shoppers can interact with Nike StyleBot on Facebook Messenger to mix and match, create their designs and share them with friends – making the whole experience a lot more fun. Conclusion Now that you know how eCommerce marketing automation can help you grow in 2021, you might be wondering how to get started on eCommerce automatic reorder? The simplest way is to invest in a unified automated marketing platform that lets you set up personalized and targeted email marketing campaigns.
A quick guide to automation flowchart for BigCommerce stores
One of the great solutions to rescue the eCommerce merchants from doing busy and repetitive business tasks or immersing in heavy workload is utilizing an automation flowchart. However, setting up a flowchart is not a simple task that requires careful calculation and consideration to boost your business productivity and minimize mistakes. Today, our article will give you the essential steps to start with automation flowcharts for your BigCommerce stores. Steps To Get Started With Automation Flowchart For Your BigCommerce Stores Select The Business Tasks To Automate Before designing the flowcharts, the BigCommerce merchants should look at their current business process to decide which automated tasks should increase overall productivity. The functions which contain repetitive steps and do not require human decisions should be on the top of the automation transformation list. Moreover, some tasks that require consistency and free-error standards should also be listed as automation. Choose Suitable Automation Flowchart Next, it is time for you to automate the business tasks you have chosen. Flowcharts are diagrams that present each step in the automation workflows, and the managers can rely on them to control and monitor business processes. Before conducting the design, you need to identify the goals of your workflow, the inputs, transformation, and outputs. The inputs include the capital, tools, or extensions necessary to execute the flowchart. Transformation is the adjustments made during the process to transform the information into the outputs. Outputs are the expected outcomes that you are looking forward to; the structure of the flowcharts should stick to the wanted results. Moreover, to design the standard flowcharts and allow employees to understand them, each element on the diagrams should follow the standard symbols with different meanings. Some important symbols may appear in your flowchart: Oval: Mark the very first and ending points of your flowchart. Rectangle: Places for you to add necessary instructions of the steps. Diamond: Presents the decision-making. Following is two branches for “yes” and “no” decisions. Circle: Plays as a connector between two leaps Arrow: Leads to the next steps. Test New Automation Flowchart When you finish designing your automation flowchart, it’s time to test its performance before launching officially. To evaluate accurately, you should stick to the purposes, nature of the jobs, and outcomes. Moreover, you may need to identify redundancy and bottlenecks to optimize the automation flowcharts. If everything is going on the right way, you can confidently launch your process. Execute Officially Your Flowchart Despite feeling great with the new flowchart, you should keep your eyes on its process during the implementation. The consistent inspection will help you realize potential issues and find ways to optimize the whole business process. Conclusion Are you ready to create and design your automation flowchart to strengthen your BigCommerce business? If you still haven’t had any ideas to form automation flowcharts, you can take advantage of Atom8, which can bring a wide range of powerful and awesome workflows for your eCommerce operation.
Here is the top 4 list of enterprise software for eCommerce companies
The statistics expected the revenues from the eCommerce software market to reach $6.53 billion in 2021 so this huge figure means that enterprise eCommerce platforms are gaining traction in today’s business world. Also, why do companies use them, and how do you choose one? Hopefully, this article will be able to teach you about the top 4 list of enterprise software for eCommerce companies. Sitecore Experience Commerce Sitecore Experience Commerce, which was created by Sitecore is considered a pioneer in the world of CMS and a leader of Gartner’s Magic Quadrants for Web Content Management and Digital Experience Platforms. Therefore, it allows companies to create immersive, end-to-end shopping experiences. As part of the all-around Sitecore Experience Cloud, Sitecore Experience Commerce is a holistic end-to-end ecosystem that combines capabilities for commerce, marketing, and content management. AI-based, best-in-class content personalization Personalized shopping experiences The support of omnichannel commerce and content delivery Single-platform content management Consistent brand experiences across a variety of channels, endpoints, and sites Helpful community and customer support However, Sitecore requires significant programming expertise, while seasoned developers are as valuable as gold. Magento Commerce Acquired in 2018 by Adobe, Magento Commerce is an all-in-one, renowned PaaS solution that facilitates online shopping. Moreover, the solution is open-source, and a huge developer community enables constant improvement, a wide variety of enterprise-level solutions for every need and budget, and customization flexibility. This enterprise eCommerce platform provides the following business benefits: Omnichannel B2B and B2C commerce Personalized customer journeys and shopping experiences Wide customer reach via a variety of channels and touchpoints Endless built-in and extension-based customization possibilities Mobile and progressive web applications Single-platform multisite management However, this platform has certain drawbacks: Extra costs on hosting, migrations, and security certificates Performance issues that intensify alongside solution scaling up Requires programming and designing experience Little customer support BigCommerce As the name suggests, BigCommerce provides a powerful solution for online commerce that allows companies to embrace a variety of business operations, both B2C and B2B. For its enterprise-level clients, the vendor has special treats that, as it promises, will turn visitors into loyal customers. With BigCommerce, enterprises enjoy the following benefits: Headless commerce and content delivery Easy, intuitive content management in a WYSIWYG format Reliability during periods of high traffic and high uptime Wide-ranging functionality for online sales, such as quote management, bulk pricing, etc. Seamless integration with many applications, business software, and payment gateways The extensive network of partners and ready-to-help customer support However, BigCommerce’s clients may face certain difficulties: Development expertise is required. There is a steep learning curve. Pricing is based on the volume of sales. Shopify Interestingly, Shopify is a perfect choice for enterprises that need a powerful and ready-to-use eCommerce solution. Indeed, the vendor has taken care of code, bandwidth, and security issues beforehand, and the solution can handle thousands of transactions per minute. Shopify has the following advantages: A fully hosted eCommerce platform that is ready out of the box, with a wide variety of basic features Numerous extensions and plugins Omnichannel commerce Dedicated, 24/7, priority customer service The support of multiple sites and locations High stability and reliability Shopify’s drawbacks are as follows: There is limited code and design flexibility as a company cannot create its design or modules from scratch; they are available only based on extensions. The final cost is difficult to calculate beforehand as pricing changes frequently and depends on the added functionality. There is limited B2B functionality. Conclusion In conclusion, as one can see from this selection of top enterprise eCommerce platforms, they all have much in common. Also, they allow businesses to create end-to-end enterprise eCommerce environments that make the most out of AI-based customer experience personalization and process automation. We hope, with this enterprise software for eCommerce companies, you will be able to start your own one.
Why eCommerce merchants need to understand automation as a service
Automation transformation is one of the current trends in the eCommerce world. Automation-as-a-service is a new term that needs eCommerce merchants to have a detailed understanding to improve their business automation. Today, our article will give you a detailed explanation of why business runners should understand but in today’s eCommerce context. Is It Necessary To Understand Automation As A Service? What Is Automation As A Service Automation-as-a-service transforms human-making services into software-based services that minimize human intervention in business tasks and create a seamless customer experience. Traditionally, business runners spend hours on repetitive and busy business tasks to speed up the process or boost productivity. The invention of automation strengthened business operations and created an intelligent and smooth eCommerce business world. If you want to succeed in this competitive business world, you should never miss this. Benefits Of Automation As A Service Enhance Customer Management Automation-as-a-service can enrich the data flows and help the business runners to take advantage of it. The automation can track customers’ behaviors on your eCommerce sites and collect data on their preferences, order spending, recent views, pain points, etc., to group them into different segments. Then, the managers can manage each group more effectively and easily by tracking customer loyalty to have suitable approaches for retaining at-risk groups and maintaining relationships with the champions. Boost Business Growth The clearest and most transparent benefit of automation-as-a-service is to boost business productivity by automating exhausting and tiring business tasks. Therefore, they can spend their time on more profitable things to enhance employee satisfaction and contribute to business growth. Moreover, automation-as-a-service is a cost-efficient approach as the business runners only need to pay for software fees. This considers being cheaper than labor costs. Get Closer To Customer Automation as a service creates chances for eCommerce businesses to take full advantage of customer data. For example, the automation app, Atom8, can automatically send personalized email marketing to the target audience to upsell, cross-sell, and engage target customers. As a result, automation applications can help you boost revenues, get closer to customers and deliver your brand’s messages directly to your beloved customers. Examples Of Automation Netflix is one of the most successful and remarkable examples of adopting automation in this decade. All the selling activities are operated automatically from welcoming customers, instructing them to choose a plan, processing the payment, engaging during their journey, and suggesting top suitable programs based on their preferences. With this approach, Netflix can provide a seamless and consistent experience for their customers, enhancing customer satisfaction and boosting business growth. Conclusion Automation-as-a-service can leverage your business at a level higher than you imagine. We hope that our information above can help you comprehend this concept and develop a suitable approach to automate your eCommerce businesses.
