Why do B2B businesses need a digital catalog?

Not all the customers have the target products when visiting your stores, so they may need some help. A lot of merchants choose to develop a B2B digital catalog to help their buyers decide which product they want to purchase. However, whether it is necessary to have a digital catalog is still a question. Our article today will help you answer this question as well as have a better understanding of this approach. 

Considerable Necessities Of B2B Digital Catalog

What Is B2B Digital Catalog

In online stores, B2B digital catalog is a place where the sellers can display all of their products and services with useful features to help customers see, compare prices, select and buy products faster and more conveniently.

Boost Your Sales With B2B Digital Catalog

Better Shopping Experience

B2B digital catalog plays a vital role in enhancing the shopping experience. It opens the chance for the sellers to form a central system to monitor their sellings and then keep the products and service with high-quality và consistent descriptions. It is easier for the sellers to control the system with the support of real-time inventory counts and audits for multi-channel continuity. Also, B2B digital catalog can support personalization methods as it allows sellers to customize product categories and pricing plans for different customer groups.

Improve Content Quality

B2B digital catalog improves the appearance of the products under its name, SKUs and model numbers that allows customers to find their target products quickly and effortlessly. The sellers can custom product categories for different types of customers such as new users, seasonal shoppers, return buyers that need the demand of them 

Effective Product Management

With B2B digital catalog, it is easier to launch and advertise new products without establishing a totally new print catalog as offline stores because you only need to add and update products into the existing one. Your product page can enable customers to apply the valid discounts and see their total costs to consider buying decisions without going to the payment stage to see it. 

Advanced Order Fulfilment Process

B2B digital catalog may allow you to reduce the shipping costs to $0, which helps you boost your sales and be more competitive compared to other online shops in the market. Based on the purchase history, your store can save the annual orders of customers to suggest them to buy without browsing and selecting the product again; this approach can help the returning buyer so save time, effort, and place orders without manual intervention.

Moreover, the digital catalog can automatically update the price aligning with your pricing plan so that you do not need too much time on modifying your product page and enhance smooth operation.

Create Your B2B Digital Catalog

While there are a lot of benefits of equipping a B2B digital catalog, if you want to take advantage of it, you may need to pay attention to the drawbacks.

Without manual intervention, the catalog may encounter some problems when there are some arising problems that may show misleading information. For example, wrong prices or inventory status that may cause unexpected results and harm your revenues. To keep it running well and exploit the total advantages, the sellers should check and upgrade it annually.

If you are a Magento merchant, you wouldn’t want to miss out on GritGlobal’s B2B Platform. Besides creating catalogs, it allows you to limit access for certain accounts. Therefore, each of your distributors can view only custom catalogs available to them.

Register for a demo here:

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Conclusion

Are you ready to have an innovative B2B digital catalog and boost your sales? Take the very first step to access the benefits of the online catalog from today!


Our products and services: Shopify automation, BigCommerce automation, Backorder management
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