Shopify vs Magento: It’s a battle of the two most dominant eCommerce platforms for various businesses. While Shopify is the foolproof solution for eCommerce business building, Magento is open-source which can be freely added to your computers. Both of them are powerful tools and supportive environments for running an eCommerce business. However, depending on specific purposes, different working styles, and business fields, you must consider between the two platforms in many aspects to utilize efficiently and run business smoothly.
Today, we will bring a transparent and fulfilled comparison between Shopify and Magento to help you realize the best fit.
Shopify vs Magento: How To Choose The Right Platform
Ease Of Use
Another point we have compared is the theme. It can’t be denied that your landing page plays a crucial role in a customer’s first impression. Shopify with ten free and 64 premium templates in this category is better than Magento with paid pre-built ones.
Shopify also has a more compatible mobile interface that can support a large number of customers who use smartphones to buy online. Moreover, you can customize and design your templates on the Shopify platform by effortless clicking and dragging.
As you know, foolproof platforms can help your eCommerce run smoothly without any difficulties and barriers. Shopify is considered a more accessible tool compared with Magento. On Shopify, you can feasibly design and customize your store structure with some click and drag.
Magento needs a more professional ability to handle. That’s why it is suitable for web developers rather than regular staff. To run your eCommerce business on Magento, you need to use code to build what you want. However, Magento is more flexible as that can allow you to form what you want.
Sales And Marketing Tools
Shopify has outstanding sale features. It can prevent cart abandonment by emailing the customers who click out of your eCommerce stores without finishing orders. Also, if you want to sell across various platforms like Amazon, Facebook, Instagram, etc., Shopify can help your products go to lucrative eCommerce markets. Moreover, it is supportive assistance for your shipping process as it is in partnership with UPS, DHL Express, and so on.
In terms of Magento, it possesses a robust inventory management system. With it, you totally can manage products from various sources, import and record selling information. Moreover, it is beneficial in hot sale seasons as Magento can set discount percentages and fixed prices for your products.
While Shopify allows sellers to run a marketing campaign on social media platforms via third-party applications, Magento is always doing marketing activities on its marketplace with its marketing tools. Also, you need to hire web developers if you want to connect external supporting marketing tools.
Apps And Add-Ons
Shopify offers more than 1,200 apps belonging to various business activities, such as operation, marketing, finance, etc. Shopify ecosystems will support your e-commerce business from A to Z with excellent tools in an effortless setting. Here are some brilliant applications on Shopify which can help you in many cases: Atom8 with automation, SELLY with promotions and pricing, etc.
While Magento contains more than 5,000 add-ons and more than half of them are paid apps. Again, all of them require coding abilities to install.
Payment Methods
Besides connecting with other popular online payment gates with fees, Shopify Payments from Shopify brings you free transactions.
In this category, Magento is more competitive. It offers more than 150 payment methods. Although the payment methods and channels are not as popular as Shopify’s ones, you can install them from the marketplace.
Pricing
Shopify and Magento bring two different pricing policies. While Shopify depends on quantities of benefits and functions to form 3 pricing plans, Magento relies on the differences in business size and types to establish three pricing packages.
Magento seems to be more suitable for large eCommerce businesses, which can pay a lot of money for online selling activities and thus gain more profits and revenue via a more robust operation.
Summary: Pros And Cons of Shopify and Magento
| Criteria | Who wins? |
| Ease Of Use | Shopify |
| Sales And Marketing Tools | Shopify |
| Apps And Add-ons | Shopify |
| Payment Methods | Magento |
| Pricing | Maybe Magento, which offers pricing packages tightly stick to your requirements and demands. |
Who wins?
To conclude the battle: Shopify vs Magento, after having conducted comparisons in terms of some aspects, we concluded that Shopify is more fitted with small and medium business sizes while Magento is suitable for big enterprises and professional operators.
