Shopify Chargeback Protection Tips for Merchants
What Are Shopify Chargebacks? The chargebacks are the claims of the customers when they would like to be refunded. Whenever customers purchase a product but do not appreciate its quality, store owners get challenged. Customers abandon their carts due to many reasons; few reasons may not be related to the quality of the products. Most of the time, they need chargeback because they cannot pay back for the claim. So, the chargeback is the biggest hurdle faced by the store owners. How to Protect Your Store from Chargebacks? All in all, the chargebacks sting the businesses greatly. eCommerce platforms are the organization that is experiencing loss due to chargebacks. The eCommerce platforms had lost over $6.7 Billion in revenue. So, Shopify store owners should take measures to protect their businesses against chargebacks. Following, we have put some of the details regarding how a store may protect itself against Shopify chargeback. These details are below: Detect and Prevent Fraudulent Orders Business fraud is simply the intention or act of deception – scammers lying about themselves, their actions, and their services – in order to gain or lose money. It’s critical to remember that fraud might originate from anywhere. The fraud can be expected from any person such as customers, suppliers, and third parties who are unrelated to the business. So, you should be skeptical about the orders being placed on your website. Merchants should check the profile of the potential customers and conduct a good inspection before fulfilling the order. Transparency In Policies and Order Tracking Policies on transparency evolve as they change every second. Traditionally, the transparency policies have been public obligations that identify the right paths towards the attainment of a goal. Organizations reveal accurate information in order to decrease public dangers or performance defects. Order tracking is also one of the most effective tools in preventing fraud. It helps online e-commerce platforms in proving that the order was placed and delivery was made. So, give consideration to these elements. Improve Product Images And Description Sometimes, customers misunderstand the product descriptions of the products. They mistake one product for another product. The mistake may be related to the size or image quality. The product images should also be realistic. Otherwise, it can lead to multiple issues between customers and business owners. Optimize customer services processes This is one of the most efficient ways to prevent chargebacks. For instance, people can return the product due to the bad behavior of the customer support team. Any mistake on the part of the Company can result in chargebacks. So, you should optimize the customer services processes for prevention or chargeback claims. Conclusion When a consumer protest that they did not purchase from your store and requests a complete refund, this is known as a chargeback. While chargebacks are intended to safeguard customers, there have been instances where shoppers have used them to defraud eCommerce firms. These are the main four tricks of Shopify against the chargeback claims. So, use these factors for enhancing the beauty of
What You Need To Know about eCommerce Integration
eCommerce Integration is a type of business coordination that works out between the back-end system and the eCommerce website. The data transfer between your eCommerce platform and the five important components of accounting, inventory, sales, CRM, and marketing is known as e-Commerce integration. There are multiple types of systems such as ERP systems or CRM systems. eCommerce has transformed the way to sell and purchase products. At the present time, many retailers sell their merchandise through an internet store. The maintenance of such a large-scale eCommerce store, on the other hand, maybe a tremendous source of stress for sellers. Benefits of eCommerce integration There are multiple benefits of eCommerce integrations. Ecommerce integrations have made things a lot easier for business owners. The payment process has become simplified and more convenient due to eCommerce integrations. Some of these benefits are given below: Dramatically reduces human error Integration can help you save money in several ways. System administration that is intuitive, simplified, and automated. Synchronization is simple and quick. Omni-channel sales management that works most efficiently. Improves after-sales service Customer satisfaction and brand trust are higher. Types of eCommerce integration There are three different common types of eCommerce Integrations including: Full API integration eCommerce plugins Manual data upload Crucial eCommerce integrations Following are some of the top crucial eCommerce Integrations: Payment gateway integration The integrated payment integration means that there would be no third party included in the process. The companies, which utilize the integrated payment gateways, receive the PCI DSS compliance. It means that the company has the authority to store, secure as well as conduct the initial verification process for every transaction occurring on their platform. Workflow automation Automation helps to reduce errors and improve efficiency in a complex business process. Workflow automation refers to the execution, design, and automation process that is based upon the various workflow rules. In this type of rule, the human files, data, or tasks route between systems or people, in addition to triggers, condition,s and actions. A fully automated store is not a rare sight in eCommerce. In fact, most of the operational tasks in online businesses can be executed automatically with the help of technology and predefined rules. For instance, BigCommerce automation app can help merchants with order, customer, content management and give them the time to focus on other important duties. Shipping integration It connects with your e-commerce system most efficiently. Particularly, the shipping software consolidates all types of orders from the marketplace and integrates them on a single platform. Product Information Management (PIM) integration Product Information Management (PIM) is a collection of processes and technologies for centralizing and managing product information in an e-commerce organization so that a single, correct view of product data is available. CRM integration CRM systems are important tools for companies in a variety of industries. These systems store customer information that marketing departments can use. Moreover, most CRMs also provide enhanced features to boost customer service efficiency. You can easily find apps or services to integrate your system with popular CRM like Salesforce, Hubspot, or Zoho CRM. Conclusion There are multiple Shopify eCommerce integrations, which would help in increasing the conversion rates, sales rates, and revenue of the business. So, bring in convenience and ease for the customers.
Top BigCommerce Stores: How Perpetual Kid Find the Perfect Fit
About Perpetual Kid The perpetual kit is a famous brand in the Toy & Game sector. It is a great store of toys that offers high-quality, durable, and reliable toys to people. Curt Eastman and Wendy Papula wanted to introduce a unique business idea to people. So, the Perpetual Kid owners introduced the idea of launching an internet business that offered services to the customers’ inner-child aspirations. The Perpetual Kid is a fun and amazing games-focused internet retailer platform. The company moved to BigCommerce in 2015 after previously using the now-defunct Monster Commerce platform and has been delighted with the steady growth and community. The perpetual kid is present on the BigCommerce store. It helped the people in enjoying the irrelevant yet important aspects of life. You will always experience tremendous joy in finding something unique and funny about the things that you purchase from Perpetual Kid. So, kids end up enjoying the fun part of the products perpetually. Finding the right eCommerce platform When Wendy Papula and Curt Eastman founded Perpetual Kid in 2005, they set out on a goal to amass a collection of one-of-a-kind gifts and toys to help their customers feel good. After more than a decade and various warehouses, the online store now provides over a thousand different toys and presents. But the main question is how did it find the right eCommerce platform for growing its business? This is the main question that interests multiple business owners. Initially, the Perpetual Kid operated on the platform of Monster Commerce. After fixing lots of bugs and getting tired of fixing bugs, the Company started testing many other SaaS platforms. The BigCommerce platform was the most beneficial platform that enabled the business to increase its conversion rates, average order value, and revenue. Migration to BigCommerce The Monster Commerce failed at providing the most efficient marketing services to Perpetual Kid. The Business was finding a reliable SaaS platform. During this quest, the Perpetual Kid came across BigCommerce and joined the community. It transferred all of its data to BigCommerce seamlessly. There was not a single issue faced by the community of Perpetual Kid. There were many categories that easily transfer to BigCommerce. So, the business moved from Monster Commerce to BigCommerce without experiencing any real difficulty. Achievements with a new platform The online retailer of unusual gifts put its products on various Marketplaces, which resulted in 44 percent more sales than the previous year. There was a 94% increase in the conversion rates. The platform also increased the average order value of the BigCommerce store by 154% and revenue by 220%. This is how BigCommerce benefitted the Perpetual Kid. There are numerous other categories in which Perpetual kid had progressed. The Company had made tremendous growth. Conclusion The Perpetual Kid joined Bigcommerce in the year 2015. Since then, the Company has experienced tremendous growth and increased the generation of revenue. Saas Platform of BigCommerce gave a great opportunity to the Perpetual to introduce its products to wider segments of the audience.
Top BigCommerce Stores: Brand Collective’s Strategy to Localize Superdry’s Operation
About Brand Collective and Superdry Brand Collective is the leading house of brands in Australia, with popular brands like Clarks, Superdry, Grosby, and a large variety of products ranging from footwear, workwear, to luxurious apparel. Superdry plc is a clothing company based in the United Kingdom that owns the Superdry label. Not to mention Vintage Americana style meets Japanese-inspired graphics in Superdry’s goods. The brand products are available on the London Exchange. This is a top-class Company that helps in giving amazing fashion solutions to the people. The Need for Control over Operations Most of Superdry’s operations, including eCommerce, were based in the UK. Therefore, after obtaining distribution rights, Brand Collective recognized the need for operation localization. The Company wanted more control over not only fulfillment, delivery, marketing, but also online merchandising and website features. Hence, the team started working on migration and decided that Superdry’s eCommerce platform should be localized as well. As a result, their choice was a familiar platform, BigCommerce. Migration to BigCommerce The Brand Collective house has prior experiences with BigCommerce, hence it only took a short time to build a new site. Superdry has leveraged BigCommerce’s API and integration capability to optimize the storefront, security, and marketing campaigns. The Customer Support team of any eCommerce platform will walk you through a process that will help you in migrating data from the website old to a new platform. BigCommerce is the most beneficial and functional platform that enables a business to scale eCommerce, enhance its reach, and market products to a wide audience. Busy merchants can find various apps and services that offer a flexible, comprehensive, and great solution for transferring data to BigCommerce. The BigCommerce app marketplace provides new stores with a wide variety of solutions to optimization. There are specific types of data that can be transferred to BigCommerce. For instance, you can migrate the products, product categories, orders, coupons, manufacturers, customers, Blogs, and Cms Pages. Achievement with a new platform The platform of the Company enables the store owners to reach a wider audience, target the market, secure great performance, conduct Omni-channel selling, and give access to other important marketing techniques. This is why; the Company was able to increase its customers by 135%, orders by 148%, and revenue by 146%. BigCommerce is the leading platform that offers great solutions to businesses online. Conclusion Localized features match local market conditions better and lower cultural barriers, as well as giving more control over business processes. Superdry has chosen BigCommerce for efficient site creation together with flexibility and scalability.
4 Free Inventory Management Software for Your Online Business
Inventory management software is one of the most useful software available in the market. This software makes a lot of things easier for businesses. For many types of businesses—from offices to storefronts to warehouses—inventory management software makes monitoring products, tools, and assets simple. Most free inventory management software has limitations in terms of features. However, subscription options are available if you require a more complex solution. The free versions, on the other hand, are sufficient for many small firms. How To Select the Best Free Inventory Management Software? The only software system that was given preference that was cloud-based, user-friendly, and beneficial. The features of the inventory management software were also the main focus. The team should inspect and shortlisted the best free inventory management software. Following we have offered the list of the best free inventory management software: Odoo Free Inventory Management Software Odoo is the best company that provides its inventory management app for free. The inventory app is equipped with all of the features. Its amazing features fulfill your need for basic inventory management. Odoo is a wonderful solution for warehouses and drop shippers with high-volume sales because it has no constraints on users, locations, or commodities. Pros Offers double-entry inventory management system Offers automated requests for the quotes Has sales and customer portal Cons Does not have customization settings Zoho Best Inventory Management Software Zoho Inventory offers a free plan that includes a variety of inventory capabilities. It will allow your organization to expand. Low-stock notifications, kitting and bundling options, and different connections with eCommerce systems, CRMs, and payment gateways are all available. Pros It is a cloud-based software. Offers high-quality kitting capabilities Has amazing eCommerce integrations Cons The website enforces limits on the sales and purchase of the products. Square Inventory Management System – Free to Use and Easy to Use Square is among the top free point-of-sale (POS) systems for small businesses and it also comes with a full suite of inventory management capabilities for an infinite number of products and users. It is ideal for retailers who want to manage inventory for free and sell in-store, online, by invoice, or on their mobile devices. Pros Syncs across various platforms such as mobile, online, and in-store sales. Offers unlimited products to people. User-friendly interface. Cons The platform has basic features. Boxstorm Free Inventory Management Software Boxstorm is a fully-featured and user-friendly interface. This platform has created by Fishbowl Inventory that connects with eCommerce and QuickBooks. It also has an eCommerce platform, which we think is great for stores. Pros Offers multiple API and integrations Has great Mobile App Has high-quality QuickBooks integrations Cons It has limited transactions and a short time available. Conclusion These are the top 04 free inventory management software available in the market. They offer fantastic features that benefit the owners. Go through the features of every software system and reach a decision.
Top 5 Valuable Features of BigCommerce
BigCommerce is indeed one of the most famous cloud eCommerce platforms. Moreover, its strength lies in efficiency, flexibility, and scalability to empower even enterprises. The main aim of the platform is to increase the conversion rates, sales rates, performance, and others for the business. Most Efficient and Valuable Features of BigCommerce There are many valuable and amazing features of BigCommerce. These features attract more and more businesses towards BigCommerce. Visual builder and customization Visual Builder is Oracle’s low-code software development platform, which allows businesses to quickly construct engaging and brand-consistent Web and mobile applications directly from the browser. It enables businesses to customize their applications on the platform. Through visual builder and customization, the BigCommerce businesses offer advanced digital solutions to valued customers. By using the visual builder and customization on BigCommerce, businesses can turn ideas into useful apps that can assist you in running the business. Thus, businesses can create and deploy web, mobile, and progressive web interfaces. B2B-supported A business-to-business transaction occurs when one company conducts business with another. This usually happens when a company is looking for materials to use in its manufacturing process. For instance, the companies find other organization that offers them manufacturing material at low cost. BigCommerce is a cloud SaaS platform that allows businesses to not only reach customers but also businesses. This is why, BigCommerce succeeds at increasing the conversion rates, AOV and revenue to a greater extent. Headless Commerce Without a front-end delivery layer, headless commerce is an eCommerce solution that stores manage and delivers content. Companies can deliver personalized experiences by a channel that is tailored to the use case thanks to headless commerce. As brands get their brand and products on as many digital platforms as possible, headless commerce can help them grow their digital presence. This is how the companies increase their leads and revenue. Security on the SaaS Platform of the BigCommerce In subscription-based cloud applications, SaaS Security refers to the protection of user privacy and corporate data. SaaS apps store a vast amount of sensitive data and can be accessed by a large number of people from nearly any device, creating a risk to privacy and sensitive data. Web app providers take numerous safeguards to ensure that their infrastructure does not fail and that their services are available at 99.98 percent of the time. Apps and channels integration There is also BigCommerce apps and channels integration that enables the business to integrate data. The data can be transferred from one website to another without any difficulty. So, businesses can move data from one platform to BigCommerce seamlessly. Conclusion These are the top 05 features that make BigCommerce one of the biggest eCommerce platforms available. There are many major companies that are operating through BigCommerce. The main reason for choosing BigCommerce is to focus the sales and marketing. So, companies end up marketing their products cost-effectively online.
Quick Guide to Ecommerce Customer Journey
The eCommerce Customer Journey refers to the different stages of a customer’s interaction with an online business. It is the first time wherein people learn about its products unless they make a good purchase. The eCommerce journey has to be simple and seamless that exerts great influence on the potential customers. Then, they can be encouraged to go through your funnel towards the loyal customer stage. In this post, let us discuss how to effectively map and optimize an eCommerce customer journey. Steps to map eCommerce customer journey Businesses can employ various techniques to map the online eCommerce customer journey. Following are some of the top steps that you can use for mapping an eCommerce Customer Journey: Set goals You can establish goals for attaining a great layout plan of the eCommerce Customer Journey. Customer objectives are an essential component of the customer journey map. When there are described goals, it becomes easier for the business to set and establish the goals. Research Buyer Persona Buyer Personas are the semi-fictional assumptions that define the qualities of people. It is the research and data that defines the attributes of an ideal customer. Then, the business conducts the research for creating a functional research buyer persona. Defining the TouchPoints A touchpoint is any way a customer can interact with a company, whether it’s through person-to-person interaction, a website, an app, or any other kind of communication. So, define the touchpoints of your business and map the eCommerce Customer Journey. How to Optimize Customer Journey for Your E-Commerce Business? There are many ways in which you can optimize the customer journey for the e-Commerce business. Following are some of the top ways in which you can increase the satisfaction of customers online. Some of the top techniques for optimization of customer journey are given below: Create more contents You can create more useful content on the website. When you feed more useful and meaningful content online, customers get to learn more about the website, your business and products. Your map is built on the foundation of consumer data. This information will most likely come from two sources: direct feedback and customer analytics. So, use the data and build a useful eCommerce customer journey. Personalize customer experience Personalized customer service is to cater to the requirements, abilities, and expectations of each individual customer. Rather than requiring customers to follow a pre-determined service model, firms must now adjust their approaches to the needs of their clients. Collect and manage information with CRM When your customer database expanses and becomes difficult to manage, it is crucial to integrate a CRM into your system. There is a large amount of data available in the CRM, which can be utilized for a great evaluation. Contact information like name, title, email address, social profiles, contact history, lead scoring, order history, recent news, and personality attributes are all maintained in CRM databases. CRM softwares often provide enhanced analytic and features to assist you in understanding customers and level up customer services. Conclusion There are multiple ways in which you can find the right strategy. For instance, a researcher can utilize surveys, researching the market, interviewing colleagues, interviewing social media customers, and researching customers on LinkedIn. This is how you will have functional and reliable factors for enriching an eCommerce Customer Journey.
5 customer engagement email automation for eCommerce
With the entire current buzz around social media, email is still the most effective medium for driving business today. Multiple reasons make email the main medium of communication between a customer and a business. Individuals like to receive emails from businesses. It may seem counterintuitive, yet it is correct. According to research conducted by MarketingSherpa last year, 72 percent of adults in the United States prefer to interact by text. The increased labor will only stress upon the resources of the Company. So, we urge you to use customer engagement email automation for eCommerce. Ecommerce platforms require the composition and sending of emails with due diligence. There are many engagement automation techniques that assist you in maintaining a great reputation in the market. Below we will introduce some of the best examples that would enable you to understand the customer engagement email automation techniques. Cart Abandonment Emails The Cart Abandonment Emails are an important part engagement automation technique of the eCommerce platform. This is the email that notifies the buyer about the added items to the cart. Then, the person goes through the half-checkout process. However, the person does not complete the purchasing process. It gives insights to people whom people were attracted towards the cart. This is how business owners can make more efficient and effective decisions regarding the improvement of their business strategies. Newsletter The newsletter is another important part and parcel of any eCommerce platform. For adding a newsletter to the eCommerce website, there are few steps that you need to follow. Some of these steps are given below: Make a section in your online store where people can sign up for newsletters Install an email marketing app Setup segments, templates, and schedule emails Why should you follow these steps? To automate the task and increase the productivity levels at the Company. Email marketing providers like Mailchimp, for example, have features to automate newsletters with blog RSS feed, or even personalized product recommendations. Birthday and Other Special Events An eCommerce platform should consider rewarding special and loyal customers on special events such as Birthdays. You can start rewarding customer loyalty by offering a one-of-a-kind birthday deal. By recognizing regular consumers with a timely birthday incentive or discount, you remind customers about your presence and value in their life. So, automate the birthday and other special events emails. So that they are always sent at the right time. If you have a BigCommerce store, check out our guide to set up automated birthday emails. Reminder Emails There is also reminder emails available on the eCommerce platform. You can use these reminder emails for performing tasks at the appropriate time. For instance, you can use the reminder emails for performing various important tasks such as payment emails, appointment emails, and renewal emails. Rewards & offers Ecommerce platform has multiple rewards and offers programs that make customers more loyal. These programs have been specially constituted so as to create personalized bonus programs. So, automate the rewards and offers. Conclusion These are some of the top engagement automation techniques that will help you in organizing your efforts. Use all of these techniques for maintaining a good reputation in the market.
Elements of a successful Shopify website
Shopify is an international eCommerce platform that allows people to create a website and start selling in a short amount of time. The store visual builder saves time and effort for merchants, with ready-made themes and features to ensure a good customer experience on Shopify websites. But aside from standard features of the platform, store owners need to optimize their site in various aspects to improve conversion rate. Let us go through the most important elements to build a successful eCommerce website. High-Quality Images The website of Shopify enables shoppers to use the highest quality of images. Though Shopify features an adaptable design and algorithms are excellent at scaling and presenting your photos across screens, assisting them with appropriate file sizes might result in an even better purchasing experience. Visually, an excellent banner or product image attracts your customers and increases the chance to capture a sale. Moreover, it also helps customers in choosing the right product and reduces returns due to dissatisfaction. Clear policies The Shopify stores should have an unambiguous and detailed clear policy. No word should be vague or indefinite. Every fact should be reasserted and communicated to customers. For example, privacy policy, term of service, return policy, backorder policy. Your policies should be linked on relevant pages, in the site’s footer, to ensure customers can access them easily. Other than customer satisfaction, clear policies also help to minimize risks of fraud. Furthermore, having FAQs and policies for customer self-support will increase productivity for your customer support team. Easy to get support If the customer was unable to solve problems themselves with the information on your website, they should be able to find support quickly. Best practices are to set up live chat on your store, link to social pages where they can get help, or display your email and hotline. Moreover, you can set clear expectations and reduce frustration by making your working time clear. Personalized customer experience You can also establish a personalized customer experience on the website. Shopify tags make it easier for you to segment customers, and even effortless with the help of a Shopify automation app. At Shopify, the businesses have a chance to create one-of-a-kind, hyper-personalized emails to advertise the things your customers are most interested in right now. Create customized feeds and amazing personalized content for any email service provider on Shopify. The shop owners can skyrocket their generation of revenue and conversion rates by using the personalized customer experience. Mobile friendly Mobile devices account for more than half of all Shopify eCommerce traffic. Responsive themes, mobile-friendly checkouts, and mobile stores are just a few of the mobile-friendly features available in Shopify. You’re falling behind if you’re not tailoring your marketing and email campaigns. Customers’ communications should be tailored to their needs and prompt them to take action. Security Shopify takes all the appropriate measures for increasing the security of websites on its platform. This is indeed one of the best features as it soothes the heart and mind of the customers. While you can rest assure of Shopify’s security, it is also important to show trust signs to your customers. Moreover, taking measures to protect yourself from fraudulent orders can give you optimal efficiency. Conclusion These are some of the essential factors in maintaining a great and inspiring presence as well as increasing conversion rate of a Shopify website. You can optimize your website further by analyzing customer behavior and test different strategies to find your own best practices.
5 essential Shopify automated emails for retaining customers
For online businesses, email marketing automation is a valuable customer retention strategy. Automating emails enable business owners to lessen manual tasks and focus on growth. However, many businesses are unsure which automated email campaigns should be prioritized and tested. As a business owner on Shopify, you can use automated emails for increasing conversion rates and sales rates. I’ll show you the most common types used by other merchants and how to get the most out of each email. Abandoned Cart Emails The abandoned cart emails are the notifications that registered users receive. Your system will send these emails to a potential customer when he or she leaves your site after adding products to the shopping cart, or even discards the cart after performing the half or more than half checkout process. According to Baymard Institute research, up to 81.4 percent of online shopping carts are left abandoned. That’s a lot of money from customers who show enough interest and were only a few steps away from conversion. The careful consideration and study of the abandoned cart emails can enable the business owners to improve the conversion rates. Welcome emails Welcome emails are the first contact points that a business owner has with new registrants. Note that this is an email for a customer who had not converted yet. So, the automated emails of the Shopify store should be welcoming and encouraging. Welcome emails had a 45 percent open rate, compared to 18 percent for promotional emails, according to Omnisend statistics from 2016. Shoppers are actively listening to and responding to these messages, therefore it’s a fantastic chance for businesses. Personalized engagement emails A business should consider sending a personalized engagement email to customers. You can get the email ideas from their past purchase history. For example, sending a product’s user guide, recommend complementary items, or asking for reviews. Sending birthday email and promotion is also a common practice. Moreover, whenever a customer tries to complete the checkout process but drops, you can send an automated email. The email can have the content regarding why they should continue the process. There can also be multiple ways to convince them to complete the process. Educational Emails Educational emails, including brand stories, newsletter, a guide for product care, gift recommendations for holidays can help warming your relationship with customers. Furthermore, you can combine educational content with cross sell and upsell messages. Promotional emails One of the best promotion channel is emailing people who already subscribed to your list. You can leverage Shopify’s tag to segment customers and send relevant targeted email campaigns. Once a customer has dropped the purchase at halfway, you can educate them furthermore with the help of promotional emails. Shop owners should send promotional emails once in 24 hours. However, you can test different strategies to find what works best for your business. For example, modify the phrase from “today or now” to “last chance”, running different types of offers. Conclusion Business owners can benefit a lot from using automated emails. According to VentureBeat Insight research, it delivers the highest return on investment (ROI) among the most common digital channels, earning firms an average of $38 for every dollar invested. “84 percent of marketers say email is vital or vital for customer loyalty,” according to the report.
B2B vs B2C: the main differences
To properly comprehend the distinctions between B2B and B2C eCommerce, you must first comprehend whom you are selling to. Business-to-Business and Business-to-Consumers are two types of dealings. These two differ from each other in multiple ways. The B2B is a type of business dealing in which one business offers products and services to another business. However, it is the opposite in B2C. The Business-to-Consumer direction is a type of business in which business serves the local population. Customers in the B2C and B2B sectors buy for various reasons, have distinct motivators driving their purchases, and have distinct consumer expectations. Following we have differentiated between the B2B and B2C. The distinctions are outlined below: The main differences between B2B vs B2C Buying behavior First of all, B2B vs B2C differs in their behaviors. For instance, business owners devise their marketing strategies and sales strategies keeping in mind their end customers. Decision-Making In the b2C, there is only a single customer who purchases the products for any single reason. However, the B2B is a business deal in which there are multiple stakeholders, shareholders, or other important personalities. These people will agree upon the final decision after discussion and multiple steps in their internal processes. Unlike B2C customers, who are primarily individual buyers who make purchases on their own, B2B customers are frequently involved in a more complex buying process involving several stakeholders. A budget approver, researcher collecting product information, a point of contact, and an end-user, for example, can make up a B2B decision-making group. Pricing The price of the B2C vs B2B also varies. The B2C consumers also decide at a fixed price, which is similar for all types of buyers. However, B2B customers do not have to pay the fixed price. In the B2B market, there is not a single fixed universal pricing of the products. The prices vary depending on multiple factors such as negotiated contracts, relationship history, location, and others. When using a B2B eCommerce platform like BigCommerce, you will notice the feature to add different price lists to different customer segments. If you wish to convert your open-source Magento store into B2B format, GritGlobal has now offered a B2B platform exclusively for eCommerce merchants who wants an open-source eCommerce platform with an affordable pricing plan. You can discover here: You can now convert your Magento store into a B2B format website without effort. Delivery time The B2C consumers often make direct payments because they are the end customers of the business. However, the delivery time differs when it comes to the Business-to-Business transaction. So, B2C consumers pay the price of the packages via post. But the B2B customers receive the product directly. Time of payment The time of payment also varies between B2B and B2C transactions. The time of payment also differs because B2C consumers pay the price directly to the business owners. However, B2B consumers pay the price via invoices on a monthly or quarterly basis. The monthly, quarterly, or annual are the periods in which B2B pays to the business. Relationship length The relationship lengths with the B2C customers are not as hopeful as the B2B relationship strength. However, the relationship length between B2B and the business is great. The relationship strength of the businesses helps them in increasing their profits by maintaining good relations with a company. Conclusion These are some of the top differences between B2C and B2B. You can increase loyalty by knowing about their type and working style. This is how you will be able to increase your revenue and conversion rates.
Workflow Automation Tips For Small Businesses
Automation has become an integral part of life in every way. Thus, the sooner your business embraces it, the more you’ll be equipped for future challenges. Automation takes after all the manual processes of your business. Every minute is valuable for the survival of a small business. Good time management would distinguish between failure and success. That’s why using workflow automation is a must for small businesses to maintain a smooth operation. The app helps reduce labor costs, speed up operations, and increase profits. Saves time A small business requires automating things to save time. It requires defining the rules and to automate the process. Workflow automation makes it easy. Using workflow automation with CRM triggers actions. It allows sending to the right person the right message, and not missing any lead. Email Automation Do you have all your contacts in your database and are they dormant? It means you are not making proper use of the workflow automation. Email marketing automation helps to convert leads to customers and encourages existing customers for additional upsells and purchases. You do not have to prepare generic messages, email lists, or schedule manually the events. You have to set up email automation and the rest will fall in place. For email automation: Create a workflow with a specific trigger to send automated emails. In case there is a new contact, add an action to include them in the list and hand out your email accordingly. Workflows may be created and customized by sending automated mail or through missed call marketing on receiving a missed call. The SMS gets automated with a trigger and there is an SMS promotional service. Send a welcome email to new subscribers Happy Employees Workflow automation for small businesses should be applicable for internal management. This includes vacation approvals, reimbursement of mileage and travel, and more cut into the time of employees leads to overall happiness. Again, paper documents can easily get lost on desks, buried in email threads, or go in wastebaskets, and are forgotten. In contrast, automation software routes the request directly to approval without the need for paperwork. You can create dynamic forms by auto-filling the fields from your SQL database with known information or avert your employees from key-in of incorrect information, like wrong dates. Automation makes it easier to address employee’s requirements faster and without unnecessary communication and manual labor. Lead Nurturing Collect or generate leads from multiple sources. If you are unable to manage the leads, you may be wasting time, money, and marketing resources. Send automated emails as a series to an early stage and pre-qualify them before handing them to the sales team. Workflow automation also allows for customer segmentation based on demographic and psychological information. Another way to nurture leads is to automate social media schedules. With automation, you don’t have to worry about repetitive task anymore.
